1 Introduction
Waters from various natural resources are universally recognized to hold special significance and are used for performing various religious rituals, giving rise to multiple socially constructed meanings of water (Strang, Reference Strang2004). Water use itself is linked to cultural and religious practices (Smith & Ali, Reference Smith and Ali2006). Millions of people consume water from natural sites with special religious significance — sometimes termed “holy water” or “sacred water” which is associated with heightened judgments in line with narratives that register religious beliefs and obeisance for people who value it. The act of consuming sacred waters for drinking, bathing, and performing religious or purification rituals is inherently religious (Oestigaard, Reference Oestigaard2017). From the distant past, mythological accounts discuss the divine healing properties of certain waters like the river Ganga in India (Sen, Reference Sen2019). There are several narratives that augment the sacredness of the water deeming its celestial, sin-absolving nature which has been bestowed as a gift for human salvationFootnote 1 In a related vein, people hold beliefs about the healing properties of natural springs without religious narratives but those can at times be quasi-religious. These narratives indicate that the sacredness of such waters is beyond its usefulness in the pragmatic sense and is attributed to spiritual realms which are beyond the physical usage of the water. Value of these waters transend their instrumental use. It can even be beyond symbolic associations when narratives intermix the water with the divine (for example, narratives suggesting that Gods drank or bathed in it).
Religious use of water abounds across the world. Among Hindus, the concept of ritual dipping at the confluence of holy rivers (Gaṅgā, Yamuna, and Saraswati) in the Indian cities of Haridwar and Allahabad invites millions every year based on the narrative of the holy elixir of immortality (Amritam) which fell as drops in these places resulting in the largest gatherings of pilgrims on the earth (Balsari et al., Reference Balsari, Greenough, Kazi, Heerboth, Dwivedi and Leaning2016). In Islam, the Zamzam well holds special significance as “holy water” being linked to a narrative about being divinely revealed to an anxious Hagar desperately running between the two hills of Safa and Marwah in search of water for her infant son (Shomar, Reference Shomar2012). Several Muslims have faith in the divine properties of the Zamzam well and pilgrims drink the water during their religious visit to Mecca. Similarly, water from the Jordan River has been important to Christian religious history for rituals and religious purity (De Châtel, Reference De Châtel2014). Such narratives are common across various water sites, in turn adding reverence to the belief in its healing, religious, and consecrated properties.
At the same time, there is a looming public health risk in many of these holy waters from religiously famous wells and rivers that have high levels of microorganisms that can cause multiple adverse health issues and hence require scientific processing before use. Stagnated water at sites of religious worship can have even bigger risks (Sivasankar & Ramachandramoorthy, Reference Sivasankar and Ramachandramoorthy2009). For example, microbiologists found that the holy water fonts from many churches contained bacterial contamination and known human pathogens (Jurado et al., Reference Jurado, Ortiz‐Martinez, Gonzalez‐delValle, Hermosin and Saiz‐Jimenez2002). Many holy springs did not meet the microbiological and chemical requirements of drinking water regulations urging researchers to increase public awareness to perceive holy springs as potential sources of illness (Kirschner et al., Reference Kirschner, Atteneder, Schmidhuber, Knetsch, Farnleitner and Sommer2012). Rivers linked with religious significance have severe contamination including heavy metals which makes them unsuitable for consumption when it flows through plain lands (Jordan river: Ben-Dan et al., Reference Ben-Dan, Shteinman, Kamenir, Itzhak and Hochman2001; Gaṅgā river: Chaudhary, Mishra & Kumar, Reference Chaudhary, Mishra and Kumar2017; Yamuna river: Haberman, Reference Haberman2006). However, despite the degradation, there is a continued belief in its purity. Peppard (Reference Peppard2013) notes the disjuncture between the symbolic identity of rivers due to the narratives connected to religious rites and the material status suffering immense environmental degradation. Satyajit Ray, an Oscar awardee Indian Filmmaker in his 1990 film Ganashatru (Inspired by Henrik Ibsen’s 1882 play Enemy of the People) raised the issues of contamination through water regularly consumed for religious ritual drinking. Even a drop of contaminated water ingested through ritualistic practises is dangerous. Nevertheless, millions of people use these holy and sacred waters to sprinkle them on their lips, take dips, or even consume small portions directly as part of different religious activities.Footnote 2
Most would agree that scientifically treating water at religious sites or water filled from rivers or springs before religious use would be helpful to contain health risks. However, treated water needs to be acceptable for consumption — especially for religious usage by the public. This is not a trivial notion. For decades, researchers have documented the perceived differences between science and religion (Coyne, Reference Coyne2016; Draper, Reference Draper1875). On one hand, water technology is now sufficiently advanced for treating the water at the source or before use (Bixio et al., Reference Bixio, De Heyder, Cikurel, Muston, Miska, Joksimovic and Thoeye2005) ranging from primary (separation of wastes) to secondary (using microbes to reduce or eliminate unwanted biological elements) to tertiary (using filters) or more advanced procedures (membrane-based processing). On the other hand, psychological barriers to water treatment are largely based on the nuanced psychology of contagion (Callaghan, Moloney & Blair, Reference Callaghan, Moloney and Blair2012). Scientific contagion, as we observe, underscores the possibility that water used for sacred purposes is psychologically different from water used for drinking, and that the idea of purity as a criterion for its acceptability for the two may be different.
Considering the intrinsically associated touch of the sacred in narratives about holy waters or merging with the scared in religious rituals, would any further touch — especially the touch of science in the form of scientific treatment, disrupt its acceptability for religious use?
1.1 Scientific Contagion
The concept of contagion was documented by anthropologists and later by behavioral scientists across different cultures. It is a belief that people, objects, and so forth could acquire an “essence” of a particular source through touch (Rozin, Millman & Nemeroff, Reference Rozin, Millman and Nemeroff1986). This “essence” can constitute unseen characteristics — “soul stuff” (Frazer Reference Frazer1890/1959). Any physical touch between a source and the target results in a transfer of some essence — properties that could be physical, mental, or moral/spiritual. A wide range of essences that can be contagious include physical attributes, abilities, dispositions, and even intentions. Rozin and Numeroff (Reference Rozin, Nemeroff, Gilovich, Griffin and Kahneman2002) enlisted five mental models of contagion: the germ model (through a living invisible entity like bacteria), the residual model (dependent on residuals like sweat), the symbolic interaction model (implied through interaction with an object), associative model (via reminding value of an object) and a spiritual essence model (the source’s non-material essence is transferred to the target). The first two are grouped as physical models linked to physical sources and the latter three are grouped as non-physical models linked with interpersonal sources. Some contexts can invoke only the physical models while others invoke only the spiritual model (Numeroff & Rozin, Reference Nemeroff and Rozin1994).
The psychological effect of contagion can be seen as an intuitive heuristic (Rozin & Numeroff, Reference Rozin, Nemeroff, Gilovich, Griffin and Kahneman2002) because it is a rule of thumb that is effective under uncertainty. Accordingly, this contagion heuristic might act to protect against possible contamination mediated by our behavioral immune system (Schaller & Park, Reference Schaller and Park2011). Possibly a conceptual system that helped us understand how pathogens infect our bodies through touch got extended into judgments about the transfers of physical and moral essences (Numeroff & Rozin, Reference Nemeroff and Rozin1994). This behavioral immune system, consisting of a set of psychological defense mechanisms to promote disease avoidance, is also related to social conservatism that includes religious fundamentalism (Terrizzi, Shook & McDaniel, Reference Terrizzi, Shook and McDaniel2013).
We expand upon the original conceptualization of contagion to introduce a new hypothesis which we term Scientific Contagion. Our proposition is that scientific treatment might transfer some essence of science or technology to the processed substance which impacts the very nature of the substance. This transfer need not be physical. It requires expanding the spiritual contagion model that originally proposed a transfer of some essence from people to objects through physical touch to even more abstract transfers where specific processes imbibe or remove certain essences of the substance. This would be more vivid when there are epistemological models which invoke a perceived categorical or moral distinction; such as the public perception of science and religion to be under conflict or as distinct knowledge systems (Ecklund et al., Reference Ecklund, Johnson, Scheitle, Matthews and Lewis2016). One idea that is also closely associated with scientific contagion is that of contamination. According to the Oxford English Dictionary, contamination can be defined “as the action or state of making or being made impure by polluting or poisoning”. It is pertinent to note that while scientific contagion in our definition does not refer to making the substance physically impure; there is an implicit sense of “polluting” a spiritual essence. However, it does not necessarily hint at the object becoming non-consumable or inappropriate for any form of usage. Instead, scientific contagion acts like a mental heuristic where we intuitively regard the ‘touch’ of any ‘scientific process or treatment’ to potentially desecrate or contaminate the value of the substance. It specifically contaminates the essence for which it was understood, respected, and valued, particularly with respect to its sacramental, religious, and ritualistic usage.
The studies below lay forth this possibility and also highlight how our judgments are affected. This account in turn points out the complex relationships between science and religion via water that are relevant to public health.
2 Study 1: Judging the effect of potential scientific treatment of a religious water source
2.1 Participants
One hundred and three UG (undergraduate) students enrolled in an undergraduate technology program at a university in New Delhi participated voluntarily (age range = 18–24 years). In response to a demographic question about how important religion is, 10.68% stated it as very important, 35.92% as somewhat important, 39.80% as not too important, and 13.59% as not at all important. The majority were Hindus (87.37%), with some representations of other religions (Muslims: 0.97%, Sikhs: 1.94%, Buddhists: 0.97%, Other: 3.88%, Atheist or Agnostic: 4.85%). In this and follow-up studies, our participants are mainly within the technological community making it a more robust population against scientific contagion and hence function as a strong test for our hypothesis.
2.2 Method
Based on an actual Hindu religious site,Footnote 3 the cover story stated ‘There is a kund (well) which has some religious stories like, once, the Gods drank water from that kund; which is now celebrated as a festival. The water has been naturally preserved from historical times. It is believed that when required, the kund can quench the thirst of many gods and people. Thousands of believers come to drink water from that kund every year.’
The processing condition was manipulated between two groups. One group of participants (scientific group, n = 58) were told that ‘Recently, local authorities are planning to scientifically treat the water of the kund before devotees drink it to reduce possible health issues.’ The other group (ritualistic group, n = 45) were told that ‘Recently, local authorities are planning to allow some specific pujas (ritualistic worshiping) on the water of the Kund before devotees drink it to reduce possible health issues’.
All participants were then asked to make two binary judgments (Yes/No) about whether such processes (scientific treatment or ritualistic worshiping as per the group) would reduce the acceptability of this water (a) for drinking and (b) for religious purposes. Demographic questions were asked at the end.
2.3 Results
A 2x2 contingency table for the judgment regarding reduced acceptability for drinking (Table 1), showed no difference (X ² (1, 103) = 1.059, p = .304) while there was a significant difference for religious purposes (Table 2) (X ² (1, 103) = 18.137, p < .001).
a Some participants rated acceptability for drinking as reduced after scientific processing, perhaps because the act of drinking this specific water source has a historically religious narrative entwined with drinking the water in its natural form, which might seem to be affected by scientific treatment.
In further analysis, the response on whether processing would reduce acceptability was coded with YES as ‘1’ and NO as ‘0’ for all respondents. This implies a higher mean value when more people judge that acceptability would be reduced (Figure 1). A repeated measures ANOVA with processing condition (ritualistic vs scientific) as a between-subject factor and usage (religious use versus drinking) as a within-subject factor showed a main effect of processing condition (F (1,101) = 5.924, p = .017, η ² = .026); no main effect of usage (F(1,102) = 2.72, p = .10Footnote 4) but a significant interaction between condition and usage, F (1, 101) = 15.302, p < .001, η ² = .068.
Interaction between the type of processing (condition) and usage. Error bars show 95% confidence intervals.
A higher proportion of people judged that acceptability would be reduced for religious use compared to drinking after scientific processing, while no such differences were observed after ritualistic processing. Seen in another way, the reduction in acceptability for religious use is far more salient following scientific processing, compared to ritualistic processing, but there is no such effect in use for drinking. This provides preliminary support for our hypothesis and shows potential scientific treatment can specifically hinder religious acceptability. Additionally, a main effect of the condition shows that more generally, scientific processing (compared to performing religious rituals) is seen to reduce the acceptability of water from a natural source having a religious narrative. Follow-up studies replicate and extend this basic effect to find if indeed scientific processing makes the water psychologically worse for religious usage but not for drinking.
3 Study 2: Judging the effect of potential scientific processing of water from a “holy river”
Rivers are a pertinent source of water for religious use and drinking along with other activities like cleaning. Some of them have deeply religious narratives associated with them that ascribe holiness to the water as outlined earlier but such rivers have been found to contain harmful pathogens (e.g., Ben-Dan et al., Reference Ben-Dan, Shteinman, Kamenir, Itzhak and Hochman2001; Dwivedi, Mishra & Tripathi, Reference Dwivedi, Mishra and Tripathi2018) that motivate scientific processing. As these rivers travel for hundreds of miles, they potentially impact millions of people, across different locales and religions. This makes it pertinent to test the possibility of scientific contagion for “holy rivers”.
3.1 Participants
Three hundred and twenty students (18–22 years; 84.68% Hinduism, 4.37% Islam, 4.06% Jainism, 1.87% Sikhism, 1.25% Christianity, and others) enrolled in a large UG class participated.
3.2 Method
All participants were told ‘People often use water from “holy rivers” across the world for various religious purposes / sacred rituals as well as for usual drinking. However, in certain areas, local authorities plan to scientifically process the water collected from the holy rivers before people can use it either for religious purposes or for drinking. According to you, what do you think might be the effects on the “holy water” on its acceptability among the general public?’.
They had to make binary judgments for two items presented randomly across participants — (a) acceptability for religious use of water from the holy rivers after scientific treatment will: Increase/Decrease and (b) acceptability for drinking water from the holy rivers after scientific treatment will: Increase/Decrease. In the end, they filled basic demographic details.
3.3 Results
A larger proportion of people judged that acceptability for religious use would decrease following scientific processing (decrease = 70.3%, 95% C.I. [65.0% 75.3%] vs increase = 29.7%, 95% C.I. [24.7% 35.0%]; p < .001). However, for drinking, the reverse was observed: a larger proportion judged acceptability would increase following scientific processing (decrease = 21.2%, 95% C.I. [16.9% 26.1%] vs increase = 78.7%, 95% C.I. [73.9% 83.1%]; p < .001).
On one hand, it is comforting to find that a majority of people judge public acceptability would increase for drinking while at the same time they judge non-acceptability for religious use. These results replicate the effect of scientific contagion and also show that one can delineate its effect on religious use versus drinking.
4 Study 3: Processing water without chemically altering it
The reduced acceptability after scientific treatment may be argued to be due to changes in the composition of the water. However, if acceptability reduces for a chemically identical substance to the source, it eliminates this possible explanation. According to the ‘process-sufficient hypothesis’ (Rozin, Reference Rozin2006), even if the resulting content is chemically identical (via two processes that cancel out and reach the initial state), the mere act of undergoing a process reduces some of its properties like naturalness. In case of scientific contagion, even if the water remains identical, the narrative of it being scientifically processed should reduce its acceptability for religious use. Additionally, we introduced an additional dependent measure related to money — willingness-to-pay as measures that involve money might not be subject to contagion effects (Rozin, Grant, Weinberg & Parker, Reference Rozin, Grant, Weinberg and Parker2007). The cover story was applicable to all religions.
4.1 Participants
Two hundred and forty UG students participated voluntarily and completed the study online (age range = 18-24 years, 75.00% Hindus, 2.91% Jains, 2.50% Muslims, 3.33% Sikhs, 13.33% Atheist or Agnostic, and the remaining as other). In response to the question about the importance of religion in their life, 12.08% said religion is very important, 40.00% somewhat important, 31.93% not too important, and 15.54% not at all important.
4.2 Method
The cover story manipulated the narrative among two groups of participants such that about half of them were presented with a religious one: ‘There is a natural spring which has some religious associations because of local narratives about ancient legends. People from all religions associate special significance to that water. The water from that natural spring contains no minerals of a specif ic kind.’ while others were presented with a non-religious one: ‘There is a natural spring which has some scientific associations because of local narratives about its ancient healing properties. People from all academic and economic backgrounds associate special significance to that water.’ For each half of participants, some of them were told that ‘The water from that natural spring contains no minerals of a specific kind’ and others were told that ‘The water from that natural spring contains minerals of a specific kind.’ Thus, there were four groups of participants.
After this, all were first asked to rate (a) how acceptable is this water for drinking and (b) how acceptable is this water for religious rituals/activities, both on a scale of 0 (= not at all acceptable) to 100 (= completely acceptable) along with (c)the maximum price they are willing to pay for five liters (5000ml) of that water (within a bounded range of 0 to 300 in local currency). This was the pre-processing acceptability rating.
In the next section, we stated the process used to treat the water adopted from Rozin (Reference Rozin2006). For the group of participants, who were told there were no minerals of a special kind, the process was ‘add-then-subtract minerals’ (PlusMinus) so that through double cancellation, the resulting water was identical to the prior source. Participants were told, ‘For the water from the natural spring mentioned in the last page..., a scientific process is done where 0.1% natural minerals are added and then removed. The scientific process does not change the chemical composition of the water.’ For others who were told there were minerals of a special kind,, the cover story was slightly altered to present the process as ‘subtract-then-add minerals’ (MinusPlus) as follows: ‘For the water from the natural spring mentioned in the last page…, a scientific process is done where the 0.1% minerals contained in the water are removed and then added back. The scientific process does not change the chemical composition of the water.’ Note that we explicitly stated that the processing does not change the water chemically.Footnote 5
After this information was presented, all participants again rated the acceptability of the water for drinking, and acceptability for religious rituals/activities, followed by their willingness to pay for 5 liters of that water. These were post-processing acceptability ratings. Such a design enabled us to compute pre versus post measures before and after the purported scientific treatment (as in Rozin, Reference Rozin2006). In this way, we manipulated the narrative (religious versus non-religious) and process (PlusMinus versus MinusPlus) between participants in a 2x2 between-subject design (Religious MinusPlus n = 67, Religious PlusMinus n = 60, Non-religious MinusPlus n = 59, Non-religious PlusMinus n = 54).
4.3 Results
A pre-post treatment difference was calculated (Table 3) by subtracting the second time these were asked after processing (post-measures) from the first time the same measures were asked (pre-measures) for all three dependent variables — acceptability for drinking, acceptability for religious purposes, and willingness-to-pay.Footnote 6
A repeated measures ANOVA with pre-post differences in acceptability for drinking versus religious use as two repeated measuresFootnote 7 and two between subject factors - narrative (religious versus non-religious) and process (PlusMinus versus MinusPlus) was performed. A significant effect was observed for differences in acceptability (F(1,239) = 54.89, p < .001, η ² = .18). There was no effect of narrative (F(1,238) = .128, p = .720) or of the process (F(1,238) = .219, p = .640). There was also no interaction of differences in acceptability with narrative (F(1,237) = .206, p = .651) or with process (F(1, 237) = .220, p = .639). No three-way interactions between differences in acceptability, narrative and process emerged (F(1,236) = .05, p = .812). These results show that acceptability selectively reduced only for religious use of the natural spring for both the religious and non-religious narratives (Figure 2). Additionally, the results confirm that the order of processing (add-then-subtract or subtract-then-add) did not matter.
Pre-post differences in acceptability for drinking and religious use for the two cover stories (non-religious and religious.)
As there were no effects of narrative or process, paired t-tests on the pre-post differences in acceptability ratings for all the three measures were conducted across all participants. There was no change in acceptability for drinking (Meanpre = 48.28, SDpre = 29.88 vsṀeanpost = 50.29, SDpost = 31.11; t(239) = –1.28, p = .201, d = –.083). There was a significant reduction for religious rituals/activites (Meanpre = 76.08, SDpre = 29.54 vs. Meanpost = 59.45, SDpost = 34.73; t(239) = 8.29, p < .001, d = .535). No significant change was observed for willingness-to-pay (Meanpre = 92.65, SDpre = 69.30 vs Meanpost = 87.59, SDpost = 71.73; t(239) = 1.35, p = .177 d = .087).
It is clear that the chemically-identical processed water (reversed) is psychologically different from the original, but only for religious use. These results confirm that both for non-religious and religious narratives, acceptability of water for religious use reduces after scientific treatment. Even without any change in the composition, it does not help preserve its original acceptability for religious use. There was no effect on economic valuation (willingness to pay) possibly due to money-related measures not being subject to magical contagion (Rozin et al., Reference Rozin, Grant, Weinberg and Parker2007) or there being no economic implication of the stated scientific process.
Study 4: Judging acceptability for different kinds of waters for religious use and drinking
We compared four kinds of waters based on our prior findings — holy well, natural spring, tap water sourced from underground wells, and tap water sourced from rivers. This tests the hypothesis for waters that are inherently religious, ones that are natural, and those which are mundane. It also serves to de-couple religious/sacred waters from natural waters for testing if scientific contagion impacts both in the same manner.
The scientific contagion hypothesis would predict that after scientific processing, acceptability of water would be worse for religious use compared to drinking and that this effect will be largest for holy water. We were interested in whether the same would hold for water from natural sources, as scientific contagion seems to work even for waters without an explicit religious connotation, as seen before. There was no concrete prediction for tap water but we intended to compare holy and natural water with tap water to be able to consolidate our findings.
4.4 Participants
Three hundred thirty-eight students (18-23 years; 81.95% Hinduism, 4.73% Islam, 2.07% Christianity, 2.36% Jainism, and others) from a large UG class participated.
4.5 Method
Participants were told ‘People often use water for various religious purposes / sacred rituals as well as for usual drinking and household cleaning. In some regions, the local administration is considering to treat the water scientifically before people can use it. In the scenarios that follow, please answer : According to you, what do you think might be the effects of scientific treatment of waters from various sources on its acceptability among the general public?’
They had to rate how acceptable the water would be according to them on a scale of 1 (= Not acceptable at all) to 10 (= Completely acceptable). Four different water sources were presented on different screens (holy well, natural spring, tap water from underground wells, tap water from rivers) and for each, they had to rate (a) how acceptable would it be for religious use after scientific treatment and (b) how acceptable would it be for drinking after scientific treatment. The order of questions was randomized across participants.
4.6 Results
Acceptability for religious use after scientific processing was lower than acceptability for drinking across all four water sources (Figure 3).
Ratings of acceptability for religious use and drinking. Error bars show 95% confidence intervals.
A 4 (water source) x 2(use) within-subject ANOVA showed a main effect of water source (F(3,1011) = 34.58, p < .001, η ² = .093); a main effect of use (F(1,337) = 80.56, p < .001, η ² = .193) and also a significant interaction between water source and use (F(3,1011) = 4.662, p = .003, η ² = .003). Post-hoc tests showed that the acceptability of water after scientific processing from holy well was significantly less than water from natural spring (mean difference = –0.614, t = –5.554, d = -.302), underground water served in taps (mean difference = –0.962, t = –8.669, d = –0.473), and river water served in taps (mean difference = –0.987, t = –.8.927, d = –0.486). Even acceptability for scientifically treated water from natural spring was significantly less than underground water in taps (mean difference = –0.348, t = –3.148, d = –0.171) or river water in taps (mean difference = –0.373, t = -3.373, d = –0.183).
Importantly, a post-hoc comparison found a significant difference in acceptability for religious use and drinking across water sources (mean difference = –1.178, 95% C.I. [–1.436 –0.919], SE = .131, t = –8.97, d = –0.488). These results re-confirm that scientific processing results in lower acceptability for religious use compared to drinking, thus underscoring the divergent psychological manifestations of these two uses. This is true for holy and natural waters and to our surprise, even for tap water brought in from natural water sources (underground wells and rivers). In line with the scientific contagion hypothesis, the effect is more pronounced for the former water sources compared to the latter as evidenced by the interaction between the type of water and use.
5 Discussion
Specific water sources having religiously significant narratives are important sites to validate and appropriate as tangible entities of sacramental value. Other natural water sites linked to quasi-religious or even non-religious spiritual narratives or beliefs see a large number of visitors. Such narratives are common across many holy/sacred waters in different religions, but these sites might also benefit from scientific treatment. However, this is a psychological hurdle that public health officials need to overcome as our studies show public acceptability to use treated water for religious purposes is quite low. Based on our proposed scientific contagion heuristic, we predict and empirically show across four studies that communicating potential scientific treatment reduces the acceptability of that water for religious purposes. This occurs when people estimate what might be their own preferences as well as indicate the responses of other people. Additionally, explicitly mentioning that the scientific process does not change the chemical composition of the water is inconsequential. The effect generalizes to natural sources without prior religious narratives. Overall, a scientific procedure could make the water more acceptable for drinking or have no such effect, but make it worse for religious purposes; underscoring that the psychological sense of acceptability vis-a-vis purity for these two uses of water are different.
The related aspect of naturalness is important which is defined as a property that preserves the substance as it is without human intervention/interaction. Hence, it is likely that scientific processes reduce the naturalness of the water (Rozin, Reference Rozin2006), which at times, in turn renders it less suitable for performing religious rituals. This is indeed possible as the religiousness of holy waters are best preserved in their natural form, which can be affected by scientific contagion (Study 2). Even acceptability for natural waters without religious narratives was reduced for religious purposes after scientific treatment (Study 3). Both for “holy” wells and “natural” springs, people rated acceptability for religious use lower in comparison to drinking (Study 4). There may be an intrinsic overlap between the sacredness and naturalness of water when considered for religious practices. Naturalness in itself can also be treated to be moral-like and sacred (Scott, Inbar & Rozin, Reference Scott, Inbar and Rozin2016). In relation to the scientific contagion hypothesis, our findings indicate that people might favor the purest form of substances for religious rituals, thereby resulting in less acceptability for scientifically processed water in general and also from natural sources with or without religious connotation. This conclusion suggests that judgments about religious use ascribe to a form of originality, that should remain untampered, untouched, or unviolated by any form of scientific treatment.
The current studies also entail some limitations and a need for further explorations. We have tested our hypothesis only on the usage of water. While water is used extensively for religious purposes across cultures, later studies need to gauge the generalizability of scientific contagion for other substances. Moreover, we have compared the usage of water between religious use and drinking, and not with any other ways of using it. In certain contexts, there are also practices involving the ingestion of water in small amounts as a part of religious rituals that might blur the categorical binary between drinking and religious use. In relation to the psychological mechanisms, we need to find mental models among the majority which guide the rejection of scientifically treated substances for religious use. It is also important to study the mental models of the minority who accept scientifically treated water for religious use. Another point to explore is whether it is possible to use scientific processing to improve acceptability of a previously desecrated water. Finally, we have not examined individual differences. The relation between science and religion on which the scientific contagion hypothesis is based on can vary across cultures and among individuals. For instance, McPhetres, Jong & Zuckerman (Reference McPhetres, Jong and Zuckerman2021) found a small negative correlation between religious beliefs and attitudes toward science across countries but the results depended on the average religiosity of the country. Further, the usage of the substance might moderate the scientific contagion effect. For instance, in Hinduism, unlike many other religions, there is significant usage of water in daily religious practices at home and in places of worship.Footnote 8 Hence, later studies need to examine this effect in different countries having different religious majorities, belief systems, and political orientations.
Coming back to the core idea, the question that arises is why do more people think that the acceptability of water would decrease in terms of its religious use after scientific treatment? As per our proposition, scientific contagion transmits some ‘essence’ of science having downstream effects that enhance or reduce its acceptability. The scientific treatment of water is possibly being taken as a form of contamination rendering “the water” less appropriate for usage in religious activities. The ‘touch’ of the scientific treatment might have been looked down upon as an action that could desecrate the value of the water and sometimes, its aboriginal sanctity due to an inherent conflict or because of disparate knowledge system boundaries between scientific and religious domains. Our studies document evidence that both waters from religious sources and natural sources (without religious narratives) get impacted. Therefore, scientific contagion happens when any scientific activity contaminates the original. In cases where the substance was particularly revered for its religious and sacrilegious usage, the impact is stronger. Scientific contagion thus extends the range of contagion beyond the usual filthy, disease-producing, and moral domains.
Spiritual and religious relationships to water often invoke complex feelings that govern our judgments and acts of its usage across cultures (Strang, Reference Strang2004). This paper sets the stage for an interdisciplinary dialogue between the psychology of judgment and decision making, the environmental research on water and the symbolic socio-cultural narratives around human engagements. It helps to think in terms of the growing relationship between the symbolic and the material. These complex relations between society, religion, science, and natural resources are of concern to multiple stakeholders spanning social scientists, health professionals, administrative policymakers, and the public at large. Our concept of scientific contagion bears special relevance in expanding such relations with water. This is a matter of critical concern because millions of people across the world possibly use water for their religious or sacred purposes.
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