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Transforming patient recruitment in clinical trials: Communication training to manage uncertainties about risks and benefits

Published online by Cambridge University Press:  04 March 2026

Ekaterina Malova*
Affiliation:
University of Rochester William E Simon Graduate School of Business, USA
Xiaofeng Jia
Affiliation:
Communication, Bowling Green State University, USA
Rutendo E. Chimbaru
Affiliation:
Communication Studies, University of Miami - Coral Gables Campus, USA
Tyler R. Harrison
Affiliation:
Communication Studies, University of Miami - Coral Gables Campus, USA
Kallia O. Wright
Affiliation:
Communication Studies, University of Miami - Coral Gables Campus, USA
Hanna Birenbaum Cooper
Affiliation:
Communication Studies, University of Miami - Coral Gables Campus, USA
Susan E. Morgan
Affiliation:
Communication Studies, University of Miami - Coral Gables Campus, USA
*
Corresponding author: E. Malova; Email: emalova@ur.rochester.edu
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Abstract

Purpose:

Effective communication of risks and benefits is essential to ethical clinical trial recruitment, yet clinical research coordinators (CRCs) often lack formal training in how to navigate participant uncertainty. This study examined whether targeted communication training could enhance CRCs’ ability to disclose risks and benefits clearly and ethically.

Approach or Design:

A mixed-methods, pre–post design compared CRCs who received communication training with those in a control group.

Setting:

Standardized patient (SP) interactions simulating clinical trial recruitment conversations.

Participants:

Twenty-four CRCs participated across intervention and control groups.

Intervention:

A communication training program grounded, focusing on transparent disclosure, benefit framing, and participant engagement strategies.

Method:

Qualitative content analysis of SP interaction transcripts guided by uncertainty management theory examined risk disclosure, mitigation strategies, benefit framing, and engagement. Frequency analysis tracked changes in the number and specificity of risk/benefit mentions over time.

Results:

CRCs in the intervention group demonstrated more structured and transparent risk disclosure, greater use of participant-centered benefit framing, and improved interpersonal engagement. Frequency analysis showed significant increases in both the number and specificity of risk and benefit mentions post-training. Control group CRCs showed minimal change.

Conclusion:

Targeted communication training enhances CRCs’ ability to manage participant uncertainty, improving both ethical standards and informed consent quality in clinical trial recruitment.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press on behalf of Association for Clinical and Translational Science
Figure 0

Table 1. Intervention group demographics

Figure 1

Table 2. Control group demographics

Figure 2

Figure 1. The comparison of risks mentions in control and intervention groups.

Figure 3

Table 3. The comparison of the number of risks mentions

Figure 4

Figure 2. The comparison of different types of benefits mentioned in control and intervention groups.

Figure 5

Table 4. The comparison of the number of benefits (direct benefits, potential benefits, and benefits to others)

Figure 6

Table 5. Intervention group: CRC comparison across three domains pre- and post-training

Figure 7

Table 6. Control group: CRC comparison across three domains pre and post training