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Navigating market access after conditional reimbursement: a communication roadmap for disinvesting orphan drugs

Published online by Cambridge University Press:  16 January 2026

Khadidja Abdallah
Affiliation:
Pharmaceutical and Pharmacological Sciences, KU Leuven, Belgium
Alessandra Blonda*
Affiliation:
Pharmaceutical and Pharmacological Sciences, KU Leuven, Belgium
Brian Godman
Affiliation:
Strathclyde Institute of Pharmacy and Biomedical Sciences, University of Strathclyde, United Kingdom Public Health Pharmacy and Management, Sefako Makgatho Health Sciences University, South Africa
Isabelle Huys
Affiliation:
Pharmaceutical and Pharmacological Sciences, KU Leuven, Belgium
Kathleen Claes
Affiliation:
Microbiology, Immunology and Transplantation, KU Leuven, Belgium Nephrology, Dialysis and transplantation, UZ Leuven, Belgium
Yvonne Denier
Affiliation:
Public Health and Primary Care, KU Leuven, Belgium
Steven Simoens
Affiliation:
Pharmaceutical and Pharmacological Sciences, KU Leuven, Belgium
*
Corresponding author: Alessandra Blonda; Email: alessandra.blonda@kuleuven.be
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Abstract

Objectives

Disinvesting from rare disease therapies with persistent clinical uncertainties following a managed entry agreement (MEA) may be necessary to ensure an equitable and sustainable healthcare system. To minimize public controversy, communication surrounding such disinvestment decisions must be timely, transparent, and tailored to stakeholder needs. This study develops a structured communication roadmap for disinvestment decisions in the Belgian context, addressing the clinical, financial, ethical, psychological, and social implications.

Methods

Three advisory board meetings were conducted with nine experts from academia, clinical practice, health insurance funds, patient organizations, and the Belgian Drug Reimbursement Committee. A targeted review of peer-reviewed literature, legal texts, and policy documents informed the discussion guide. Meetings were transcribed verbatim and analyzed using NVivo 14, following grounded theory principles.

Results

Disinvestment decisions should be evidence-based and communicated clearly and pragmatically in a context-specific manner. The proposed five-step roadmap defines the roles, responsibilities, and timelines of key stakeholders and provides guidance for public-facing documents, including a lay summary of the health technology reassessment report and written communications for patients and the public. Effective and timely communication with patients requires close collaboration among stakeholders. Moreover, regular engagement with healthcare providers and patients throughout the MEA period can enhance understanding and acceptance of the final decision.

Conclusions

Transparent, collaborative, and adaptable communication strategies can facilitate the implementation of disinvestment decisions and help maintain trust among patients and the public. Although developed for rare disease therapies in Belgium, the proposed principles and roadmap are applicable to disinvestment processes in other healthcare systems.

Information

Type
Policy
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press
Figure 0

Figure 1. Overview of the roadmap development process and the scope of each meeting. Numbers in superscript indicate that the same expert participated in multiple meetings.

Figure 1

Table 1. Key principles for an effective communication roadmap for the disinvestment of orphan drugs

Figure 2

Figure 2. The five-step disinvestment communication roadmap. Abbreviations: D, day; HTR, health technology reassessment; MoH, Minister of Health; NIHDI, National Institute for Health and Disability Insurance; RD, rare disease; T, time.

Figure 3

Table 2. Stakeholders involved in drafting the disinvestment communication and their roles

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