The Neural Mechanisms Underlying Social Norms

doi:10.1017/9781108695374.015

10 - The Neural Mechanisms Underlying Social Norms

Norm Detection, Punishment, and Compliance

from Section 3 - How Social Coordination and Cooperation are Achieved

Published online by Cambridge University Press: 18 September 2020

Yan Mu and

Michele J. Gelfand

Edited by

Laurence J. Kirmayer ,

Carol M. Worthman ,

Shinobu Kitayama ,

Robert Lemelson and

Constance A. Cummings

Show author details

Laurence J. Kirmayer: Affiliation:
McGill University, Montréal
Carol M. Worthman: Affiliation:
Emory University, Atlanta
Shinobu Kitayama: Affiliation:
University of Michigan, Ann Arbor
Robert Lemelson: Affiliation:
University of California, Los Angeles
Constance A. Cummings: Affiliation:
The Foundation for Psychocultural Research

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Summary

Social norms are informal rules for behavior, and are fundamental to all societies. Recently, cultural neuroscience investigating the relation between culture, the brain, and behavior has begun to provide unique insights into the psychological and neural mechanisms underlying social norms and their cultural variations. This chapter offers an integrative review of the literature addressing a number of key questions: Are social norms unique to humans? How do people detect norm violations, punish violators, and comply with norms, and what are the brain functions that support such processes? We also explore what might be culturally universal and culturally specific for each of these processes, and how culture and genes might interact to impact norm-related psychological and neural processes. We conclude with a discussion of exciting frontiers that await investigation in the cultural neuroscience of social norms.

Keywords

social norms culture brain norm detection norm enforcement norm compliance

Information

Type: Chapter
Information: Culture, Mind, and Brain
Emerging Concepts, Models, and Applications
, pp. 300 - 324

DOI: https://doi.org/10.1017/9781108695374.015 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2020

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