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When is it appropriate to reprimand a norm violation? The roles of anger, behavioral consequences, violation severity, and social distance

Published online by Cambridge University Press:  01 January 2023

Kimmo Eriksson*
Affiliation:
School of Education, Culture and Communication, Mälardalen University, Västerås, Sweden Centre for the Study of Cultural Evolution, Stockholm University, Stockholm, Sweden
Per A. Andersson
Affiliation:
Division of Economics, Department of Management and Engineering, Linköping University, Linköping, Sweden
Pontus Strimling
Affiliation:
Centre for the Study of Cultural Evolution, Stockholm University, Stockholm, Sweden Institute for Futures Studies, Stockholm, Sweden
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Abstract

Experiments on economic games typically fail to find positive reputational effects of using peer punishment of selfish behavior in social dilemmas. Theorists had expected positive reputational effects because of the potentially beneficial consequences that punishment may have on norm violators’ behavior. Going beyond the game-theoretic paradigm, we used vignettes to study how various social factors influence approval ratings of a peer who reprimands a violator of a group-beneficial norm. We found that ratings declined when punishers showed anger, and this effect was mediated by perceived aggressiveness. Thus the same emotions that motivate peer punishers may make them come across as aggressive, to the detriment of their reputation. However, the negative effect of showing anger disappeared when the norm violation was sufficiently severe. Ratings of punishers were also influenced by social distance, such that it is less appropriate for a stranger than a friend to reprimand a violator. In sum, peer punisher ratings were very high for a friend reprimanding a severe norm violation, but particularly poor for a stranger showing anger at a mild norm violation. We found no effect on ratings of whether the reprimand had the beneficial consequence of changing the violator’s behavior. Our findings provide insight into how peer punishers can avoid negative reputational effects. They also point to the importance of going beyond economic games when studying peer punishment.

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Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
The authors license this article under the terms of the Creative Commons Attribution 3.0 License.
Copyright
Copyright © The Authors [2017] This is an Open Access article, distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Figure 0

Figure 1: Mean ratings of punisher aggression, punisher approval, and violator approval, depending on scenario and condition in Study 1. All ratings used a scale from 1 to 7. Error bars indicate 95% confidence intervals.

Figure 1

Table 1: Results of mediation analysis of the effect of anger on approval via perceived aggression in Study 1.

Figure 2

Figure 2: Mean ratings of punisher aggression, punisher approval, and violator approval, depending on scenario and condition in Study 2. All ratings used a scale from 1 to 7. Error bars indicate 95% confidence intervals.

Figure 3

Table 2: Results of mediation analysis of the effect of anger on approval via perceived aggression in Study 2.

Figure 4

Figure 3: Mean ratings of punisher aggression, punisher approval, violator aggression, and violator approval, depending on scenario and condition in Study 3. All ratings used a scale from 1 to 7. Error bars indicate 95% confidence intervals.

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Table 3: Results of mediation analysis of the effect of anger on approval via perceived aggression in Study 3.

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Figure 4: Dotplot of how the mean effect of showing anger on the appropriateness of punishment depends on the mean appropriateness of nonpunishment.

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Figure 5: Mean ratings of the appropriateness of punishing with show of anger, punishing without showing anger, and not punishing at all, depending on scenario and condition in Study 4. All ratings used a scale from 1 to 7. Error bars indicate 95% confidence intervals.

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Figure 6: Dotplot of how the mean effect of showing anger on the appropriateness of punishment depends on the mean appropriateness of nonpunishment.

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