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Media Coverage, Public Interest, and Support in the 2016 Republican Invisible Primary

Published online by Cambridge University Press:  29 October 2018

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Abstract

Donald Trump’s success in the 2016 presidential primary election prompted scrutiny for the role of news media in elections. Was Trump successful because news media publicized his campaign and crowded out coverage of other candidates? We examine the dynamic relationships between media coverage, public interest, and support for candidates in the time preceding the 2016 Republican presidential primary to determine (1) whether media coverage drives support for candidates at the polls and (2) whether this relationship was different for Trump than for other candidates. We find for all candidates that the quantity of media coverage had significant and long-lasting effects on public interest in that candidate. Most candidates do not perform better in the polls following increases in media coverage. Trump is an exception to this finding, receiving a modest polling bump following an increase in media coverage. These findings suggest that viability cues from news media contributed to Trump’s success and can be influential in setting the stage in primary elections.

Information

Type
Special Section: Causes
Copyright
Copyright © American Political Science Association 2018 
Figure 0

Figure 1 Endogenous relationships between media, interest, and supportNote: Summary of relationships between three variables: media coverage, interest, and support. Directed arrows indicate causal relationships. The effect between interest and support is dashed because we do not have direct hypotheses about them but allow for a relationship in our modeling strategy.

Figure 1

Figure 2 Media, interest, and support for Trump and Cruz in 2016 primaryNote: Media coverage, public interest, and polling for Donald Trump and Ted Cruz. The dashed lines indicate primary debates. Refer to the text for details on each measure.

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Figure 3 Impulse response functions for TrumpNote: Impulse Response Functions for the relationships between media coverage of, support of, and interest in the candidacy of Donald Trump. IRFs were normalized to show the effects of a 1 point increase in one of the three variables across 5 days.

Figure 3

Figure 4 Relationships between media and supportNote: IRFs showing the causes of changes in support for all major Republican primary candidates in the 2016 election. Gray area shows a 95% credible intervals.

Figure 4

Figure 5 Relationship between media and interestNote: IRFs showing the relationships between media and interest for all major Republican primary candidates in the 2016 election. Gray area shows a 95% credible intervals.

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