2. Defining ‘contemporary art’

On the one hand, ‘contemporary’ is an indexical word: its meaning is dependent upon the context in which it is used, and so it can be employed by a speaker in any period to refer to what is current at that time. On the other, however, the word has been associated in recent aesthetics and art theory with specific meanings centred around conceptual art’s impact upon the history of art. It is the latter sense that I focus upon in this article, because it makes claims about the nature of art that might lead one to think contemporary art is beyond the scope of Kant’s aesthetics. I want to argue for the opposite: that Kant’s theory of judgement is perfectly oriented to address contemporary art, as the term is understood within recent aesthetics and art theory. The former sense is also problematic philosophically in that, as an adjective for art, it leads to the question of whether Kant’s aesthetics can apply to the art that is current at the time of utterance. This in turn leads to the questions of how one classifies the art that is current at the time of utterance, and how such a classification might be relevant to Kant. But that is not the enquiry I am conducting. The issues created by pairing Kant with contemporary art in the latter sense, I think, are more compelling, and are of greater relevance to recent writing on the contemporary in aesthetics and art theory.

The nature of contemporary art has received a lot of attention within aesthetics and art theory. Many of the accounts share the view that ‘contemporary’ has been adopted to signal the turn away from the modern era’s emphasis on medium-specific practice and the turn towards conceptual art’s exploration of the space opened up by the readymade and the removal of any limit on the form art can take. This view can be found in Osborne (Reference Osborne2013), Rajchman (Reference Rajchman, Armen and Luke2011) and Smith (Reference Smith2006). There is also the question of the contemporary nature of an artwork when asked from a hermeneutic perspective. The interest here, as Gadamer explains, is not in the artwork as an index or expression of a moment but in aesthetic understanding as a process that involves ‘bring[ing] together two moments that are not concurrent, namely one’s own present and … [another from the past]’ (Gadamer Reference Gadamer, Weinsheimer and Donald1989: 127–8). The ambition with such understanding is to mediate the two events so that the past event ‘is experienced and taken seriously as present (and not as something in a distant past)’ (Gadamer Reference Gadamer, Weinsheimer and Donald1989: 127–8).

Beyond these two definitions, there are two further proposals which claim that a more philosophically demanding predicament is at the root of the concept of the contemporary. Common to both is the idea that at the heart of contemporaneity lies the question of judgement, in a sense that is close to, or not remote from, Kant’s understanding of the term. The first predicament is set out by Giorgio Agamben. Although Agamben does not consider the contemporary in relation to art, he does present a viewpoint that invites application to it. Agamben takes inspiration from Nietzsche when he declares that ‘to be contemporary is to be untimely’ (Agamben Reference Agamben, Werner, David and Stefan2009: 40). Agamben has in mind Nietzsche’s Untimely Meditations (Unzeitgemässe Betrachtungen), published in 1874, in which he advocates the perception of the historical culture that shapes one’s time as ‘an illness, a disability, [or] a defect’ (Agamben Reference Agamben, Werner, David and Stefan2009: 40). To be untimely, to be contemporary, is to treat the values and conventions of one’s time as disabilities with which one is also afflicted but where one is at least aware of the affliction. It is because of this awareness, Agamben suggests, that the untimely person is able to grasp the characteristics of their time; the timely person cannot perceive the ways in which history infects their age because their pride in their historical culture blinds them to its symptoms and effects. So, for Agamben, to be contemporary is to be sensitive to disease and disability, not necessarily in a narrow biological sense, but in an ethical sense (which can be regarded as a broad biological sense, as in the logic of life) in that one is sensitive to what is working against the greater social good.

The second philosophical predicament at the root of contemporary art is given by Peter Osborne. According to Osborne, contemporary art is ‘postconceptual art’, where ‘post’ refers not to a particular kind of art or one kind of art that follows another (as if such a line could be easily drawn) but instead to ‘the complex historical experience and critical legacy of conceptual art, broadly construed, which registers its fundamental mutation of the ontology of the artwork’ (Osborne Reference Osborne2013: 48). I think there are three key meanings to extract from this. Postconceptual art: (i) pursues conceptual art’s rejection of the traditional art-historical concepts of medium, form and style; (ii) explores the ontological ‘expansion to infinity of the possible material forms of art’ or the fact that art can be any kind of thing (Osborne Reference Osborne2013: 48); and (iii) given the rejection of traditional categories and the infinite expansion, demands that care is taken in determining the conditions under which individual works of art are interpreted, especially the choice of concepts that are brought to bear upon a work. Of the three, it is points (ii) and (iii) that are the most significant, since they affirm the difficulties of coming to terms with art after the readymade; (i) is essentially a restatement of the point made at the start that the ‘contemporary’ in art signals a turn away from the modern era’s emphasis on medium-specific practice. Points (ii) and (iii) also bear some comparison with Arthur Danto’s assertion that, after the readymade, ‘to see something as art requires something the eye cannot descry – an atmosphere of artistic theory, a knowledge of the history of art: an artworld’ (Danto Reference Danto1964: 580). With institutional endorsement of the gesture which allows any kind of thing or event to be baptized as art, the ‘possible material forms of art’ expand to infinity, and the artness of a work becomes a matter of interpretation, which will inevitably draw upon concepts from art history and theory.

3. The role of concepts in contemporary art

Far from remaining merely as a list of questions concerning the contemporary in art, the topics just outlined in actual fact overlap one another in a way that allows the formation of two principal questions that invite a Kantian response. First, although it is now accepted that art can be anything, i.e. any kind of thing – captured in Osborne’s ‘expansion to infinity of the possible material forms of art’ – the question remains of how the object or event presented as art can be understood or interpreted as such. The question is implicit in the importance attached by Danto and Osborne to determining the conditions under which individual works of art are interpreted, including the choice of concepts that are employed in the interpretation. The question may also be taken as a form of Gadamer’s interest in what happens when ‘two moments that are not concurrent, namely one’s own present and … [another from the past]’ are brought together in a way that the past is ‘taken seriously as the present’, where the two moments might be the concept of art and the object or event that is offered as a candidate for appreciation (Gadamer Reference Gadamer, Weinsheimer and Donald1989: 127–8).

The two main responses to this predicament within philosophical aesthetics – from Danto and Osborne again – both involve turning to the way in which concepts might be applied to the objects offered for appreciation as a solution. Initially, as I note above, Danto asserts that we need ‘an atmosphere of artistic theory, a knowledge of the history of art: an artworld’ (Danto Reference Danto1964: 580), but he does not state precisely how a knowledge of art history might be put to use in dealing with an object that bears no relation to art’s history. This is the problem that Gadamer raises. Danto’s more detailed response comes in 1981 in The Transfiguration of the Commonplace when he asserts that the conceptual–historical process exercised by the artworld in accepting readymades as art is an act of transfiguration achieved through metaphor: ‘to understand the artwork is to grasp the metaphor that is always there … The middle term has to be found, the gap has to be filled in, the mind moved to action’ (Danto Reference Danto1981: 171–2). The readymade is a ‘brash metaphor’ of the order ‘the brillo-box-as-a-work-of-art’ (Danto Reference Danto1981: 208). That is to say, calling it a work of art performs the action of metaphor that is always present in art, typically through the process of seeing-as, seeing one thing as another, for example, the way in which Roy Lichtenstein’s painting Portrait of Madame Cézanne, which resembles a diagram, invites us to view Madame Cézanne in a diagrammatic mode.

The way in which concepts might be applied to the objects offered for appreciation is also central to Osborne’s theory of contemporary art or, as he terms it, postconceptual art. One of the main aspects of postconceptual art, for Osborne, is the need for care when determining the conditions under which individual works of art are interpreted, especially the choice of concepts that are brought to bear upon a work. This is evident in his affirmation of ‘art’s necessary conceptuality’ (the fact that ‘art is constituted by concepts, their relations and their instantiation in practices of discrimination: art/non-art’), its necessary aesthetic dimension (the fact that ‘all art requires some form of materialization’ which calls for interpretation), and that ‘a productive act of imagination [is required]’ in order to project ‘a non-existent unity onto the disjunctive [social] relations between coeval times’, that is to say, calling artworks that have been produced in recent, coeval times ‘contemporary’ is an act of narrative unity that brings together the manifestations of what are otherwise contrasting milieus and subject-positions (Osborne Reference Osborne2013: 23, 48). The concept that Osborne offers to guide us in making these careful acts of interpretation is ‘transcategoriality’: a movement across or between categories as a range of concepts are summoned and brought into contact with one another – some from art history, others from the social and cultural spaces inhabited by art – as they struggle to come to terms with the various forms that art might now take (Osborne Reference Osborne2013: 48). However, the nature of such transcategorial movements – what they look like and what their implications might be – is not set out by Osborne, beyond the suggestion, via brief references to Heidegger and Adorno, that the power of some works of postconceptual art lies in their generation of possibilities (Osborne Reference Osborne2013: 171–2). Examples given of postconceptual artworks include Smithson’s Spiral Jetty (1970), because it is ‘a complex distribution of artistic [and non-artistic] materials, across a multiplicity of material forms and practices, the unity of which constitutes a singular, though internally multitudinous work’ (Osborne Reference Osborne2013: 110), and the installation We Can Make Rain But No One Came to Ask (2006) by The Atlas Group (a pseudonym for the Lebanese-American artist Walid Raad), on account of its combination of philosophical critique, fictionalized narrative, video, split screens and multiple soundtracks (Osborne Reference Osborne2013: 200). But the accounts of the works are merely verifiable descriptions of the various elements that they contain. We are not given an explanation of how they function as sites of transcategorial movement or interaction.

4. The relevance of Kant’s theory of judgement

Kant has something to contribute in terms of fathoming the application of concepts to contemporary art, I think, because the question of the application of concepts to an aesthetic encounter whose openness to conceptualization is unknown is at the centre of his theory of judgement.Footnote ³ This happens in two ways within his critical philosophy: the concept–intuition relation, and the encounters with beauty, fine art (that imitates beauty) and aesthetic ideas that summon the concept of purposiveness (Zweckmäßigkeit). Both are forms of ‘coming to terms with what is before us’, and quite literally so, since Kant’s critical philosophy rests upon the idea that experience has to be experience of something, that is, it has to be interpreted as possessing a specific character. If experience of the world is formulated in terms of concepts within a human subject determining sensory intuitions, then some account has to be given of the process whereby concepts are able to interlock with intuitions and determine them in a more-than-subjective way. The concept of nature’s subjective purposiveness is at the centre of Kant’s explanation.

Purposiveness is the appearance of design or purpose in a thing or an environment without there necessarily being a design or purpose in operation. It is the idea that the world appears to us as if it had been designed for our awareness. In the context of the third Critique, the concept plays a decisive role in enabling Kant to complete his theory of judgement, first introduced in the Critique of Pure Reason, and to clarify the relationship between reason and nature that is exercised in different ways across the first two Critiques. Purposiveness is the transcendental assumption that allows judgement to bring the diversity and contingency of nature under unifying concepts and thereby to form experience. The concept occurs in judgements about art in Kant’s philosophy (a) because aesthetic judgements are reflective judgements in need of a concept, and (b) because, in eighteenth-century Europe, fine art is art that imitates the beauty of nature. ‘In [dealing with] a product of fine art’, Kant asserts, ‘we must become conscious that it is art rather than nature, and yet the purposiveness [the appearance of design or purpose] in its form must seem as free from all constraint of chosen rules as if it were a product of mere nature’ (CPJ, 5: 306). Reason (a) is derived from the need to provide a theory of judgement that is coherent with regard to the principle ‘all judgements require a concept’, while reason (b) follows from Kant’s working in accordance with the eighteenth-century, European concept of art. However, it is not purposiveness as summoned by the imitation of beauty (reason b) that I want to pursue. It is rather purposiveness as the concept that explains how the experiencing subject gets a grip on the world conceptually (reason a) that I think is more relevant for contemporary art. Purposiveness, Kant writes, is the principle that

This is the claim that ‘it would be impossible for our understanding to discover in nature an order it could grasp (fassen) – i.e. impossible for it to divide nature’s products into genera and species’, if judgement did not engage with nature in such a way that its application of concepts corresponded with divisions in nature. The component of judgement which allows this to happen is the state of free play between the faculties of the imagination (which combines and presents the manifold of intuition) and the understanding (which provides concepts) (CPJ, 5: 217–18). The nature of the free play, and its role within Kant’s architectonic, continue to be subjects of Kantian scholarship (see e.g. Ginsborg Reference Ginsborg1997; Guyer Reference Guyer1997; Rush Reference Rush2001). I do not propose to enter the debate or to introduce a novel account of the process here. My interest in the free play is purely to the extent that it is an occasion where, according to Fred L. Rush Jr., ‘the imagination’s activity is to survey the [sensory] manifold and “pose” or “suggest” different ways in which it might be arranged’ (Rush Reference Rush2001: 56). On this reading, free play is the process that creates the variety of could-be-this, could-be-that options within purposiveness that, in turn, enables judgement to get a grip on nature. It is the idea of a number of concepts being brought reflectively to a manifold in an attempt to make sense of it that I think is important. I shall return later to the question of how we might picture the process in operation when I offer an example.

Contemporary art, with its condition of making us uncertain how to apply concepts, I propose, puts us in a situation where we are obliged to reflect on the possibility of judgement. Just as the enabling condition for Kant is a state of free play in which the understanding is able to intersect with sensibility, so I want to argue that the state of being confronted by a work of contemporary art is one in which we begin to play with combinations of concepts in a judgement as a way of interpreting the work. In this regard, I am following Kant’s use of eighteenth-century fine art as a form that gives him the opportunity to introduce reflective judgement and, therefore, the additional apparatus that allows him to reconcile freedom and nature. It is just that I am reversing the relation: instead of using art to expand upon the conditions of possibility of judgement, I am using the conditions of possibility of judgement to expand upon how contemporary art is understood. I am taking the fundamental question of how it is possible for human cognitive capacities to mesh with the diversity of nature as the model of what it is like to come to terms with a work of contemporary art. Both Danto and Osborne characterize the condition of contemporary art as one in which we are presented with a work to which no modern artistic concepts apply, yet which demands interpretation through the introduction of concepts. It is just that the manner of the introduction, beyond brief references to metaphor (by Danto) and transcategoriality (by Osborne), is not developed. I think purposiveness can assist us here because the encounter with contemporary art is one in which we are not sure how to begin, and so we are thrust into a situation where we have to play with concepts to see which combinations might afford us a grasp of the work.

5. Aesthetics and ethics

The second question that I think can be extracted from the various definitions of the contemporary is how a work of art that claims to be contemporary can encourage some critical distance from the culture that led to its production. This comes from Agamben’s emphasis on perceiving the values and conventions of one’s time as disabilities with which one is afflicted. It is also present in Osborne’s assertion that the critical capacity of contemporary art is driven by the ontological uncertainty that surrounds it, i.e. the fact that it is no longer just painting or sculpture but can now be any kind of thing. Osborne writes:

This critical significance ‘comes into its own’ for Osborne in the sense that any work of contemporary art demands to be addressed as a specific work and not as a specific kind of work. The idea that artworks might be of a kind, where that kind is described by traditional art-historical and art-critical concepts, such as medium, form, style, representation and expression, he argues, has passed. Art continues, and continues to involve drawing upon and engaging critically with historical concepts of art, but it is just that, now, none of the concepts fit. Osborne’s response to this predicament is the concept of transcategoriality, introduced above (Osborne Reference Osborne2013: 48). Unfortunately, quite how a movement across categories – summoned and brought into contact with one another in an attempt to come to terms with the various forms that art can now take – generates critical distance within a culture or institution is not spelt out by Osborne.

I think Kant’s aesthetics can go some way to explaining how contemporary art might create critical distance from an institutional or cultural setting, as asserted by Osborne in relation to art and by Agamben in relation to culture. The proposal can be taken as an ethical one, since it asks after the possibility of thought and action that are not bound or prevented by the values and conventions of one’s milieu. This is ethical in the sense that value is accorded not just to practices that currently exist but also to those that have yet to be brought into being, where the novelty might yield improvement, an awareness of freedom or the emergence of a new mode of conduct or life that has the potential to be beneficial for many. The relevance of Kant is signalled by his claim in section 59 of the third Critique that beauty is the symbol of morality, by which he means that beauty is an analogy for morality.Footnote ⁴ An appeal to beauty might sound odd in the context of a debate on contemporary art which in no way aims to reproduce beauty in nature. But it needs to be remembered that it is not so much beauty itself but the purposiveness that it elicits in the experiencing subject that is the core of the analogy. The universality displayed by aesthetic judgements (they are claims that command agreement from everyone) derives from the reflective concept of nature’s subjective purposiveness, which in turn refers ‘to something that is both in the subject themselves and outside them’, namely, the super-sensible substrate underlying both nature and (more importantly here) the freedom that enables moral thought (CPJ, 5: 353). This is, of course, a summary that requires exposition and defence, neither of which will be given here, as the focus on Kant and contemporary art needs to be maintained.

My thesis is that a theory of contemporary art, understood in the ‘ethical’ sense of contemporary, can be found in Kant independently of any reference to beauty on account of the position that purposiveness occupies within the theory. Of the various studies that argue for an analogical link between Kant’s aesthetic judgement and his moral philosophy, my thinking is most closely aligned to that of R. W. Gotshalk (Reference Gotshalk1967). According to Gotshalk, the analogy between taste and morality is at its strongest in the terms used by Kant to characterize the unbounded nature of aesthetic ideas. ‘Since the moral life has a similar aspiration towards achievements of infinite [or unbounded] quality’, he argues, nature expressed through aesthetic ideas in art therefore can be regarded as presenting ‘evidence of a congruence between its [nature’s] being and the laws and powers properly guiding our conduct in the realm of freedom’ (Gotshalk Reference Gotshalk1967: 258). The relation between aesthetic judgement and morality as it occurs in the case of contemporary art, I suggest, manifests itself most strongly in terms of the boundlessness into which we are thrown when trying to get to grips with the objects that make up a work. The state of boundlessness requires us to make sense of what is before us in the absence of any determinate signs. It is a state that involves the transcendental assumption of purposiveness, for only in this way is judgement able to bring the diversity and contingency of what is presented to it under a play of possible concepts and, thereby, to form an experience of the work. Furthermore, our act of making sense of the work is one that would need to be recognized by others as an attentive reading. Our situation is therefore comparable to a moral one in which we, as beings with freedom of will, strive to act in a way that could become a universal law.

6. Purposive play

What my emphasis on purposiveness brings to light is the importance of the play of concepts in the appreciation of art. These are concepts that are applied not determinatively but reflectively; they are not determining the nature of the object in front of me but exploring how concepts might be combined with one another in such a way that the artwork opens up to me for a fuller appreciation. Although purposiveness is the concept that completes Kant’s explanation of how judgement is able to intersect with nature determinatively, it is a principle of reflective judgement, which is to say that it refers to the act of judgement itself and not to the object judged. This means the value of purposiveness as a concept that might apply to the appreciation of contemporary art is two-fold: (i) it emphasizes the play of concepts that is involved in coming to terms with the work, and (ii) it encourages a context in which the aim of interpretation is to open up a work, that is, to enlarge the number of ways in which it might be interpreted.

There are arguably two contexts in which play occurs in the third Critique: the play that is occasioned by perceiving beauty in nature and in fine art (e.g. CPJ, 5: 217–18), and the play that is generated by the imagination’s autonomous presentation of aesthetic ideas (e.g. CPJ, 5: 313). Despite this difference in setting, both forms of play are purposive in that they involve the interplay of the faculties necessary for judgement. The key point here is that perceiving beauty in nature and being presented with aesthetic ideas occur as aesthetic judgements. While we have become accustomed to using ‘aesthetic’ to refer to judgements of art and beauty, it needs to be remembered that Kant is building upon the eighteenth-century change in the meaning of aesthetic, from sensation to feelings of pleasure and displeasure, and making it apply to the power of judgement. More importantly, he has it refer to the capacity of the subject to sense the interplay between the imagination and the understanding that enables judgement as pleasure, thereby retaining some contact with the original meaning of knowledge obtained via the senses (CPJ, 5: 223’).

Despite this emphasis on being able to sense the interplay of our cognitive faculties, Kant has little to say on what the play might actually look or feel like. The only indications given are that there is the generation of ‘inner intuitions to which no concept can be completely adequate’ (CPJ, 5: 314), the prompting ‘of so much thought as can never be comprehended within a determinate concept’ (CPJ, 5: 315), a presentation ‘that prompts the imagination to spread over a multitude of kindred presentations that arouse more thought than can be expressed in a concept determined by words’ (CPJ, 5: 315), and ‘the opening up … [of] a view into an immense realm of kindred presentations’ that ‘quicken[s] the mind’ (CPJ, 5: 315). Scholars and students of Kant will be familiar with these phrases. But what does ‘the opening up … [of] a view into an immense realm of kindred presentations’ look like? Most of the work on free play within Kantian scholarship concentrates upon whether it can sit coherently within Kant’s theory of judgement, since, as Hannah Ginsborg makes the point, it amounts to the claim that the ‘imagination displays the “regularity” and “lawfulness” associated with understanding (CPJ, 5: 296, 241); yet, the regularity or lawfulness is “free lawfulness” or “lawfulness without a law” (CPJ, 5: 240, 241)’ (Ginsborg Reference Ginsborg1997: 67). One account that does offer a description of the activity of free play is given by Rush. He suggests that

On Rush’s view, ‘the opening up … [of] a view into an immense realm of kindred presentations’ involves the imagination seeking ways in which the sensory manifold might be modelled or unified in preparation for conceptualization. I would add that the acts of modelling or unifying are assisted by concepts in a preparatory or reflective (but not a determinative) mode, since concepts are Kant’s principles of unity. I take this to be consistent with Kant’s claim that aesthetic judgement ‘contains a principle of subsumption’ but ‘this subsumption is not one of intuitions under concepts, but, rather, one of the power of intuitions or exhibition (the imagination) under the power of concepts (the understanding)’ (CPJ, 5: 287; original emphases).

I think the description from Rush is helpful, but I want to make two linked qualifications. First, although he calls the unities produced during free play ‘apprehensive’ or ‘proleptic unities’ (Rush Reference Rush2001: 56), the pleasure of aesthetic judgement lies in not in arriving at a final, conclusive determinative judgement (the one that is being anticipated) but in the many possible, apprehensive meanings that are generated within the free play. Secondly, he states that ‘any beautiful thing will permit a seamless, effortless, and potentially endless series of unconscious “reimaginings”’ (Rush Reference Rush2001: 58; emphasis added). While we may not be conscious of the unities one-by-one, with the clarity of individual cognitive, determinative judgements, their occurrence as a playful sequence will nevertheless be felt; this is the pleasure that is created by the free play of the faculties (CPJ, 5: 217). In what follows, I propose to slow this process down and to describe what such a playful activity in relation to a work of contemporary art might be like. Although Kant’s aesthetics are conventionally taken to apply to beautiful artworks and objects (asserted by Rush above), my claim is that something similar can be seen to occur when we ponder a work of contemporary art. If its level of borrowing from everyday life and the uncertainty of its context leave us bewildered, then we need to allow our faculties to enter a state of free play. An array of thoughts will occur in no particular order. Different aspects of what is before us sensorily will be made prominent as different concepts are introduced to see what might arise from the pairing. I shall write the thoughts down. Despite my ‘no particular order’ claim, there will be some order, typically the order of sentences that follow conventions of structure and the elaboration of themes. But they will also be playful in the sense that combinations of concepts are sought purely in the interest of creating aspects that allow meaningful judgement to occur. This could be said to constitute an aesthetics of judgement in the original sense of aisthēsis, in that the play of ideas that occurs as one tries to come to terms with the work is laid out in space and time, and we get to see the formation of different paths of access to the work.

7. Interpreting Ceal Floyer’s Monochrome Till Receipt (White)

I have opted for an artwork that meets the criteria outlined above for Osborne’s postconceptual art: (i) it pursues conceptual art’s rejection of the traditional art-historical concepts of medium, form and style; (ii) it explores the ontological ‘expansion to infinity of the possible material forms of art’ or the fact that art can be any kind of thing (Osborne Reference Osborne2013: 48); and (iii) it demands that care is taken in selecting the concepts that are applied to it in the process of interpretation. The work is Ceal Floyer’s Monochrome Till Receipt (White) (Figure 1) from 1999: a till receipt from Morrisons, a United Kingdom supermarket chain, that lists forty-nine items purchased from the chain’s Camden store by Floyer that are either white or have ‘white’ in their name, such as flour, hand cream, white kidney beans, Glowhite stain remover. The receipt is pasted to the wall directly without an overt framing device, beyond the fact that a large amount of space is left on either side of the receipt. This creates a scene in which there is a large area of white wall at the centre of which is a tall, thin, yellowish-white column. Forty-nine items were bought, so the receipt is long.

Figure 1.

Ceal Floyer, Monochrome Till Receipt (White), 1999. Ink on paper on wall, 80 × 393 mm. © Ceal Floyer, courtesy Lisson Gallery, London.

The best way into describing an encounter with a work of contemporary art in the light of Kantian purposiveness is to emphasize the feeling of being lost that arises when one stands before the work. Where does one begin? How does one begin? How do I bring concepts to bear on the work in order to appreciate the object as art? The situation is one where we have to reflect upon the concepts that are to hand and might be drawn upon in creating a meaningful encounter. Concepts will be available because I am an embodied being; the concepts I use to make sense of physical space and different kinds of environment will be present. I know many customs and conventions of late twentieth-, early twenty-first-century life in the United Kingdom and the modern Western world, so I recognize a till receipt when I see one. The fact that the receipt is installed in an art gallery means that concepts from the history of art are also within reach. I might know something of Ceal Floyer’s work, her interest in magnifying small or overlooked details of everyday life and then pursuing them in surprising ways. But this will not necessarily introduce concepts that exceed what is in front of me, as a till receipt that has been placed at the centre of a gallery wall is already a small detail of everyday life that has been enlarged and pursued in a surprising way.

There is an accompanying, explanatory caption panel. Because it is similar in form and scale to the receipt and would compete with it for attention, the panel is placed some distance from the receipt. I could read the caption. To do so would introduce a series of ideas and observations to my thoughts, some of which will cohere with or be evident from what is on view, while others will offer background, context and possibly an artworld narrative that are not necessarily readable from the receipt and its position. I choose not to read the caption, beyond reading the title. This is so that priority can be given to the play of concepts that comes from addressing the work in terms independently of an artworld narrative that might (not necessarily limit but) affect or direct the play of concepts that is to follow. The title, as we shall see, is decisive, and could be described (with the pun fully intended) as a key player. (I include the caption in this endnote.Footnote ⁵ It declares that all the items on the receipt are white and purchased by Floyer, and provides some limited art historical information regarding readymades, some prompts for thought and (possibly) a quotation from the artist. While the first two elements constitute helpful information, the last two actually direct attention away from the artwork. As a result, there is nothing in the caption that immediately presents itself as a theme that would govern interpretation.)

The first thought is incongruity. A large expanse of wall in a gallery at the centre of which is a long, vertical strip of yellowish-white paper. It bears lines of text. It is a list. It is a till receipt. The incongruity comes from the fact that it is not the kind of object one would expect to command such space in a gallery. It is not a matter of the kind of object that has been placed on the wall; readymades are regular occurrences in the artworld now. It is that something so insignificant should occupy such space, should hold such power. There is no frame; nothing to reinforce the object or help to call attention to it. There has been no attempt to enlarge the document, to make the text legible from a distance. It could easily be missed were it not for the fact that it has the look of an error, something left behind by the personnel responsible for maintaining the gallery. One can see that it is a receipt from a distance but has to move in close to make out the text. As well as its position of authority, it is a receipt that is suspended, fixed and upright. Something that would normally be held, folded, placed in a wallet or purse or discarded, is now part of the surface of a building. Roles have been reversed. I cannot hold, fold or dispose of it as I see fit. I have to move in relation to it. I have to stoop slightly if I want to read lines at the bottom of the strip.

Then comes the flip when it is recognized that we are being asked to entertain what a till receipt becomes when it is assigned such power. Every detail changes. With the slight trace of an everyday, unremarkable event being given such a position, one wonders whether it is an invitation to perform or to participate in a new, related event within the space that it commands in the gallery. Are the purchases intended to be the ingredients for a meal or a gathering? The meal in art brings many associations. I know that the presence of the receipt means that the event may have already happened somewhere else, but I am uncertain whether its presence is an invitation to reconstruct an event or an instruction to ponder what I might have missed. The name of a supermarket chain (Morrisons) suddenly acquires a weight. I’m not sure what kind of weight, but the name runs several times in my head. Van Morrison and Morrissey come to mind. Might the lines be song lyrics or a setlist for a concert? The white M on a black circle becomes akin to the S of Superman.

These thoughts are a preface to the play that comes from the list of purchases. Two lines of exploration vie for attention at this point. First, the title of the work becomes prominent in my thoughts in the hope that it might provide a clue to the theme or purpose behind the list. Monochrome Till Receipt (White). Monochrome and White, albeit with the ‘white’ in brackets. So colour is important. But does ‘monochrome’ refer to the black ink of the receipt or to the white in brackets? Scanning the list reveals that many – no, all – of the purchases are white or near-white in colour: flour, haddock, white kidney beans, etc. The receipt now stands as the trace document of a particular event: the artist (one presumes) selecting all the white items she can find in a supermarket. The range of actions and events that could follow from acquiring such items collides with my standing before a minimal document in a white space. On the one hand, the two situations could not seem more remote: the cooking, laughing, cleaning and living that unfold from these objects versus an occasion in which a gallery visitor is left hesitant in a space which has had virtually all signs of life removed from it. On the other, there is the beautiful interplay between the event and its trace: a visit to a supermarket governed by the avoidance of all colours except white that creates as its record an insubstantial token that is itself predominantly white in a space that is white. Two events choreographed by slender means.

The second line of exploration departs from knowledge of the receipt as the index of an action. When lines of text in a vertical column are placed in an art context, it is difficult not to want to entertain them as poetry or wordplay. The potential is too great to resist. I begin to devise rules. Only allow combinations of words from consecutive rows. Powder men simple. Compact mozzarella cloths. Block granulated Aussie. Combinations from every other row. Cream loop shower. Bin doyleys’ value. Tissues for yogurt. Such an approach, it could be argued, reduces the work to a text and dismisses its aesthetic, physical form as a till receipt on a wall. But this would be to forget that reduction is part of the nature of the work, and to play with the words on the receipt is to enjoy the freedom that has been granted by a larger event being pared down to a few short lines on a strip of paper.

It might seem odd that, in an article that claims to be judging contemporary art with Kant, no specific reference is made to him in the interpretation of Floyer’s work. The reason that neither his name nor any of his concepts appears in the interpretation is that the entire description of the work is offered as an example of Kantian purposive play in operation. An epistemology based upon play eventually has to let the process play out. Given this point, it could still be objected that play is a general concept and, while introduced to modern aesthetics by Kant, it is also present in ancient aesthetics (Kidd Reference Kidd2019) and has been developed by post-Kantian thinkers, e.g. Schiller’s play drive (Spieltrieb; Schiller Reference Schiller, Walter and Dahlstrom1993) and Nietzsche’s concept of the artwork as a play of forces (Nietzsche Reference Nietzsche, Raymond and Ronald1999). As such, I could be open to the criticism that all I am providing is a theory of judging contemporary art through playful interpretation, and not an account of judging in Kantian terms. But this would be to overlook the vital point that play is integral to purposiveness for Kant. In terms of his theory of judgement, free play is the process that creates the variety of could-be-this, could-be-that options within purposiveness that enables judgement to get a grip on nature. In relation to contemporary art, the absence of any limit on its material form and the frequent absence of any context for the forms presented means the encounter is one in which we are not sure how to begin. This, I am claiming, puts us in a situation where we have to begin playing with concepts to see which combinations might afford us a grasp of the work. Kant and his terminology might not appear but the play of concepts that occurs is a display of how they might be combined with one another in such a way that begins to open up the artwork for appreciation.

I am effectively claiming there is something distinctive about Kantian purposive playfulness that needs to be recognized within a broader understanding of the role of play within aesthetics. The concept is widely discussed and is shown to hold meanings attached to ambiguity, gaming, make-believe, metaphor, the exercise of power and modes of being that depart from reason (see e.g. Spariosu Reference Spariosu1989; Sutton-Smith Reference Sutton-Smith1997). I do not have the space to say in detail how or where Kantian purposive play might stand within the taxonomy of the subject, but can say briefly that it is characterized by an attentiveness to what is presented by the senses, and to ideas that might stretch the applicability of a concept (recalling Kant’s references to concepts being expanded and reason being made to think more (CPJ, 5: 315)). It is for these reasons that the aesthetic judgements made in response to Floyer’s Monochrome Till Receipt (White) never stray too far beyond what is visible on the wall (or page or screen), and the ideas they contain are pondered in such a way that they explore, and arguably stretch, the meanings that might be drawn from the work.