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A Tale of Three Brothers: Ezra, Meʾir, and Hayyawi Sawdaʾi and the History of an Iraqi Jewish Cinema Business

Published online by Cambridge University Press:  03 January 2024

Pelle Valentin Olsen*
Affiliation:
Department of Archeology, Conversation, and History, University of Oslo, Oslo, Norway
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Extract

In Iraq, like elsewhere in the region, cinemagoing became a popular form of leisure in the 1920s and 1930s. The emergence of permanent indoor and outdoor cinemas during this period gave rise to new consumption practices, ways of inhabiting the city, opportunities for investors and entrepreneurs, and the creation of a leisure and entertainment economy that was both modern, international, and Iraqi. In the early 1930s, three Jewish brothers, Ezra, Meʾir, and Hayyawi Sawdaʾi, began transforming their family's wealth from one based in regional trading to a modern cinema business. During the period of British colonial rule, Iraq was forcefully integrated into a global, Western dominated market economy and the brothers tried their hands at several import and local businesses before eventually finding their niche in entertainment. They rented movie theaters, built cinemas, established themselves as prime importers of foreign movies, and left a deep imprint on the Iraqi film industry.

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Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
Copyright © The Author(s), 2024. Published by Cambridge University Press
Figure 0

Figure 1. The Sawdaʾi Family in Baghdad, early 1950s. Meʾir, Ezra, and Hayyawi, from left to right, are seated in the middle. Courtesy of Kamal and Jack Sawdaʾi.

Figure 1

Figure 2. The Sawdaʾi brick factory in Baghdad, 1930. Courtesy of Kamal and Jack Sawdaʾi.

Figure 2

Figure 3. Sawdaʾi letterhead. The Wisconsin Center for Film and Theater Research (WCFTR).

Figure 3

Figure 4. Cinema Roxy. Courtesy of Kamal and Jack Sawdaʾi.

Figure 4

Figures 5–7. Poster and promotional material for ʿAliya wa ʿIssam. Beirut, Dar al-Furat.