Hostname: page-component-76d6cb85b7-kcxw8 Total loading time: 0 Render date: 2026-07-10T18:42:00.007Z Has data issue: false hasContentIssue false

Fake Activity Markets as Hybrid Threat Vector: Implications for EU Social and Cyber Resilience

Published online by Cambridge University Press:  15 April 2026

Benjamin Farrand*
Affiliation:
Law School, Newcastle Law School, UK
Rights & Permissions [Opens in a new window]

Abstract

Hybrid threats represent a continued challenge to the European Union, combining disinformation campaigns with cyber-attacks as a means of destabilising the Union and its Member States, undermining legitimacy and public trust. With social media platforms at the centre of disinformation efforts, as well as potential sites for cyber-attack disruption, the ability to control narratives and disseminate content are essential to hybrid threat actors. Fake Activity Markets (FAMs) are websites offering services that can be used to generate fake engagement, in turn allowing for coordinated inauthentic behaviour online. These websites also constitute a cybersecurity threat in themselves, involved in distributing malware, harvesting user data or comprising information systems. This article seeks to explore the EU approach to hybrid threats and coordinated inauthentic behaviour using FAMs as a case study, highlighting the potential threats to the EU’s social and cyber resilience posed by these actors, the potential regulatory responses, and the ways in which the von der Leyen II Commission’s renewed emphasis on hybrid threats could provide for a more robust ecosystem for countering coordinated inauthentic behaviour.

Information

Type
Articles
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2026. Published by Cambridge University Press