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“Decisions from experience” = sampling error + prospect theory: Reconsidering Hertwig, Barron, Weber & Erev (2004)

Published online by Cambridge University Press:  01 January 2023

Craig R. Fox*
Affiliation:
Anderson School of Management and Department of Psychology University of California at Los Angeles
Liat Hadar
Affiliation:
Anderson School of Management University of California at Los Angeles
*
*Address Correspondence to: Craig R. Fox, UCLA Anderson School, 110 Westwood Plaza #D511, Los Angeles, CA 90095-1481, Voice: 310/206-3403, Email: craig.fox@anderson.ucla.edu
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Abstract

According to prospect theory, people overweight low probability events and underweight high probability events. Several recent papers (notably, Hertwig, Barron, Weber & Erev, 2004) have argued that although this pattern holds for “description-based” decisions, in which people are explicitly provided with probability distributions over potential outcomes, it is actually reversed in “experience-based” decisions, in which people must learn these distributions through sampling. We reanalyze the data of Hertwig et al. (2004) and present a replication to determine the extent to which their phenomenon can be attributed to sampling error (a statistical rather than psychological phenomenon) versus underestimation of rare events (i.e., judgmental bias) versus actual underweighting of judged probabilities. We find that the apparent reversal of prospect theory in decisions from experience can be attributed almost entirely to sampling error, and are consistent with prospect theory and the two-stage model of decision under uncertainty (Fox & Tversky, 1998).

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Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
The authors license this article under the terms of the Creative Commons Attribution 3.0 License.
Copyright
Copyright © The Authors [2006] This is an Open Access article, distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Figure 0

Table 1 Percentage of choices consistent with prospect theory (PT) for each decision problem in Hertwig et al. (2004). H = option with the higher expected value; L = option with the lower expected value (the first number is the prize amount in points, the second number is the objective probability). Underlining indicates the choice predicted by PT, assuming objective probabilities and median value- and weighting-function parameters reported by Tversky & Kahneman (1992). Entries in the last three columns indicates percentages of responses compatible with PT for decisions from description, and for decisions from experience assuming objective probabilities and probabilities experienced by participants, respectively.