Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Chapter 19 Method Contestations in Marketography: From ‘Fly on the Wall’ to Methods ‘on the Fly’
- Chapter 20 The Camera Is an Engine: Ways of Seeing Perspective, Context and Reflexivity to Make and Shape Markets through Innovative Research Practice
- Chapter 21 Design Methods and Market Studies: Co-Design Methodology as Performative Research
- Chapter 22 Investigating Market Dynamics through the Online Trade Press: A Methodological Reflection
- Chapter 23 Digital Texts as Market Actors: A Semantic Network Analysis
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Chapter 22 - Investigating Market Dynamics through the Online Trade Press: A Methodological Reflection
from Part V - The Secret Life of Market Studies Methods
Published online by Cambridge University Press: 22 November 2024
Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Chapter 19 Method Contestations in Marketography: From ‘Fly on the Wall’ to Methods ‘on the Fly’
- Chapter 20 The Camera Is an Engine: Ways of Seeing Perspective, Context and Reflexivity to Make and Shape Markets through Innovative Research Practice
- Chapter 21 Design Methods and Market Studies: Co-Design Methodology as Performative Research
- Chapter 22 Investigating Market Dynamics through the Online Trade Press: A Methodological Reflection
- Chapter 23 Digital Texts as Market Actors: A Semantic Network Analysis
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Index
- References
Summary
Today, the online trade press offers a wealth of easily accessible data on market developments. It provides information on consumption trends, innovation dynamics, competitive developments and regulatory changes. This chapter proposes methodological suggestions for using this data in Market Studies. The social sciences have traditionally approached the press through the paradigms of discourse analysis, the articulation between production and reception, or the construction of public events and problems. From a Market Studies perspective, the trade press can also be used to study the representational practices underlying the construction of markets, the staging of the qualities of goods and the emergence of collective concerns about economic activity. The chapter examines the qualitative and quantitative treatments of online data that can be used here, drawing on an empirical case concerning the implementation of a market label in the field of sustainable construction in France in the early 2010s’
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- Market StudiesMapping, Theorizing and Impacting Market Action, pp. 367 - 381Publisher: Cambridge University PressPrint publication year: 2024
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