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Does mainstream populism work? Populist rhetoric and the electoral fortunes of mainstream parties

Published online by Cambridge University Press:  24 March 2025

Markus Kollberg*
Affiliation:
Institute of Social Sciences, Humboldt-Universität zu Berlin, Berlin, Germany
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Abstract

Much work is concerned with the effects of mainstream parties accommodating the positions of populist radical right parties. Little is known about the role of political rhetoric in mainstream party responses to radical right challengers though. This is a significant gap given the evident shifts in mainstream party discourse across European democracies. Using a pre-registered survey experiment in Germany, I analyze how voters react when mainstream parties engage in populist rhetoric and adopt radical right issue positions. Theoretically, I propose that voters, particularly those with populist attitudes, may use populist rhetoric as a heuristic when evaluating parties. I find that, in line with spatial theories of voting, voters penalize or reward mainstream parties based on their adoption of radical right positions, but that the use of populist rhetoric does not significantly impact voter evaluations. These findings demonstrate the relevance of programmatic party strategies in mainstream-challenger competition and cast doubt on the effectiveness of populist rhetoric.

Information

Type
Research Note
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press on behalf of EPS Academic Ltd.
Figure 0

Table 1 Overview of mainstream party strategies

Figure 1

Figure 1. Screenshot of main survey page (rhetorical accommodation).

Figure 2

Figure 2. Means of propensity to vote for mainstream party in the four treatment categories with 95% confidence intervals.

Figure 3

Table 2. The average effects of both accommodation strategies and effects conditional on voters’ left-right preferences. Alternative model specifications with separate interaction terms are in Appendix Table 5

Figure 4

Figure 3. Predicted values for rhetorical and positional accommodation conditional on voters’ left-right preferences using a discrete binning of the moderator (see Appendix Table 6); the distribution of preferences being shown in the underlying histogram.

Figure 5

Figure 4. Means of manipulation tests (0–5) in the four treatment categories with 95% confidence intervals.

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