Merely by existing, the United States and the Western world as a whole bring to bear … a constant cultural pressure. But even though the idea of industrialization, expanded consumption, and political egalitarianism may pour forth equally for all … countries, what is absorbed varies widely from one to another. How and why and toward what ends each nation moves is conditioned by its own traditions and appreciations as well as by the historical course of its particular set of involvements with the industrially advanced nations.