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When Do Political Parties Moralize?: A Cross-National Study of the Use of Moral Language in Political Communication on Immigration

Published online by Cambridge University Press:  07 March 2025

Kristina Bakkær Simonsen*
Affiliation:
Department of Political Science, Aarhus University, Aarhus, Denmark
Tobias Widmann
Affiliation:
Department of Political Science, Aarhus University, Aarhus, Denmark
*
Corresponding author: Kristina Bakkær Simonsen; Email: bakkaer@ps.au.dk
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Abstract

Political communication on immigration is often highly moralized, with parties making claims to fundamental beliefs about right and wrong. Yet, what drives parties to use this rhetoric remains unexplored. Contributing to research on parties’ positional shifts on immigration, this study examines their strategic use of moral language in immigration discourse. To this end, we develop multilingual moral dictionaries to analyze parliamentary immigration speeches from eight Western democracies over six decades. While party-level factors do not explain moral language use, increased elite polarization on the issue is associated with greater moralization among all parties. Qualitative analysis shows that moral language is used overwhelmingly to attack political opponents, highlighting its divisive nature. These findings serve as a corrective to the notion that extreme, anti-immigrant, opposition parties are the main drivers of the moralization of immigration; instead, the broader political climate crucially shapes party incentives to (de)moralize.

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Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Table 1. Coverage and sources of text data by country

Figure 1

Table 2. Performance metrics for the dictionaries

Figure 2

Figure 1. When do parties use moral rhetoric?Note: Based on a country-fixed effects regression on moral rhetoric in parliamentary immigration speeches. Lines around point estimates represent 95 per cent confidence intervals. All variables are standardized.

Figure 3

Table 3. Uses of Moral Rhetoric in Immigration Speeches

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Simonsen and Widmann Dataset

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