Welfare capitalism has been perceived by many historians as succumbing to the stresses of the Depression. The work of recent scholars has contributed to an understanding of welfarism's continued existence through the 1930s and beyond, but little attention has been given to the process by which employers revitalized welfare work after the 1920s. In this article, Ms. Fones-Wolf explores the key role the Second World War played in helping to expand and legitimize corporate-sponsored welfarism, particularly in the area of recreational activity. With union resistance to welfare plans diminished, employers were able to extend their experimentation with this managerial device, thereby helping to defuse a postwar resurgence of militant unionism.