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Globalization, Higher Education, and Neoliberal Values: Evidence from the Bologna Process

Published online by Cambridge University Press:  03 November 2025

Marco Giani*
Affiliation:
Department of Political Economy, King’s College London, London, UK
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Abstract

Globalization’s emphasis on the knowledge economy gradually shifted universities’ objectives away from fostering social cohesion towards developing market skills. What kind of citizenship has emerged from this process? Using a staggered difference-in-differences design, I study the political economy legacy of the largest ever market-oriented transformation in higher education – the Bologna Process – for European millennials. I find evidence for a ‘neoliberal hypothesis’: the reform substantially increased the perceived importance of achieving status and wealth. By contrast, I find no evidence for a ‘humanist hypothesis’: The reform did not change the perceived importance of global equality and environmental issues. Ironically, the Bologna Process heightened the perceived importance of status and wealth without delivering long-run gains in income and employment. My findings dispute that universities indoctrinate students into left-wing politics, and suggest that market-friendly institutional change constructs the ‘student customer’.

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This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
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© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Figure 1. Analysis of declarations, 1998–2010.Note: Based on all Ministerial declarations, namely the Sorbonne Declaration, 25 May 1998; the Bologna Declaration, 18–19 June 1999; the Prague Communiqué, 18–19 May 2001; the Berlin Communiqué, 18–19 September 2003; the Bergen Communiqué, 19–20 May 2005; the London Communiqué, 17–18 May 2007; the Leuven/Louvain-la-Neuve Communiqué, 28–29 April 2009; and the Budapest/Vienna Declaration, 10–12 March 2010. Each document is available on the EHEA website, ehea.info. The keyword search focuses on skill, employability, market, competence, mobility, economic, qualification, and knowledge for ‘employment’, and democratic, cohesion, freedom, welfare, equality, justice, citizenship, participation, and solidarity for ‘democracy’. The network analysis is based on community detection algorithms, specifically the cluster_walktrap function in R. I focus on roots, as printed. Nodes represent the frequency of keywords associated with ‘Democracy’ and ‘Employment’, and edges represent the frequency of co-occurrences.

Figure 1

Figure 2. Evaluation of the Bologna process, by stakeholders. Data for panel (a) are from the Flash Eurobarometer 502, Youth and Democracy in the European Year of Youth. The survey question is: ‘Which of the following institutions is the best for you to find a job?’ The possibilities are those used in the histogram. I merged ‘Youth associations’ with ‘social services’ for readability. The dataset includes N = 10,884 ‘youth’ Europeans born between 1978 and 1992 as I focus on the same cohorts later used for statistical inference. Data for panels (b), (c), and (d) are from the Flash Eurobarometer 198, Perceptions of Higher Education Reforms. Each graph plots the sample mean. The survey questions are: ‘The old higher education system was better than the new one’, rescaled so that higher values indicate a preference for the Bologna system, and ‘Competition improves higher education’. Agreement could be expressed on a 0–4 Likert scale, rescaled between 0 and 1. The identification of the relevant subgroups in (b), (c), and (d) is straightforward. The dataset includes N = 5,782 HE stakeholders from the countries identified by two-digit labels in (b).

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Figure 3. Staggered adoption of the Bologna process.

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Figure 4. Salience of personal achievement and global justice, by education level and cohort.Note: Each graph plots the average score for each dependent variable by cohort, based on ESS data. I include the same countries that will be used in the main analysis below.

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Table 1. The Bologna reform and the neoliberal student

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Figure 5. Socialization v. economic explanations: economic outcomes.Note: Each graph plots the coefficient and ninety-five per cent confidence intervals from the main specification in 1. Data for the graph in panels (a) and (b) are from the ESS.

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