In 1955, as William F. Buckley Jr. made the case for his new magazine National Review, he frequently cited one primary rationale for the venture: there was no good outlet in the press for conservative ideas.Footnote ¹ Many historians have agreed. Recent work on right-wing media has emphasized some of the influential predecessors to National Review—magazines such as Human Events and Facts Forum, and radio programs from the likes of Fulton Lewis and Clarence Manion. But while these outlets played crucial roles in generating the political philosophy of the New Right and in energizing a generation of conservative activists, they were not the only voices advocating right-wing ideology in the mass media. And despite Buckley's famous commitment to “yelling Stop,” they were far from the loudest.Footnote ²

That distinction belongs instead to the country's best-selling newspaper at the time (indeed, the best-selling U.S. newspaper of all time), the New York Daily News. From the 1940s through the 1960s, the Daily News attacked the same targets as Buckley and his compatriots: bureaucrats, diplomats, taxes, regulation, and, above all, communists and their supposed fellow travelers. But whereas National Review was intellectual and interventionist, the Daily News was populist and isolationist. This distinction makes the Daily News—and like-minded mass-circulation newspapers such as the Washington Times-Herald and much of the Hearst chain—all the more important to place within the history of conservative media. If one traces the evolution of post–World War II American conservatism from Barry Goldwater to Ronald Reagan to George W. Bush, it makes sense to pinpoint National Review as the journalistic parent of the movement. But if one considers a parallel lineage for American conservatism, running through such figures as Robert Taft, Joseph McCarthy, George Wallace, Rush Limbaugh, and Donald Trump, the Daily News of the mid-twentieth century makes a more fitting patriarch.

Of course, the Daily News was never primarily a political journal, nor was it always conservative. As a daily tabloid newspaper, it provided (and continues to provide) a concise, lively summary of breaking news, with an emphasis on local crime, scandal, entertainment, politics, and sports—although contrary to popular belief it has always given substantial coverage to major national and international stories. The essential character of the Daily News is perhaps best expressed in two quotations that have long been identified with the paper. The first, inscribed on the façade of the Daily News Building in midtown Manhattan, reads: “He made so many of them,” referencing a line attributed to Abraham Lincoln (“God must have loved the common people. He made so many of them”). Joseph Medill Patterson, founding editor and publisher, chose this inscription to make clear that his paper's intended audience was not the wealthy, well-educated, or self-serious—it was everyone else.Footnote ³

A second defining quote comes from the paper's motto in its early years: “Tell it to Sweeney! The Stuyvesants will take care of themselves” (or “the Stuyvesants will understand”). This began as a message encouraging advertisers to purchase space in the News, but it guided the paper's news coverage as well. Sweeney represented the typical working-class New Yorker, as contrasted with the rich, snobbish Stuyvesants (a prominent family descended from Peter Stuyvesant, the Dutch colonial governor of New Netherland before it became New York).Footnote ⁴ “Sweeney and Mrs. Sweeney are ambitious and expectant of Life,” read a 1923 Daily News ad. “They believe in God, the United States, and life insurance.” As a 1961 hagiography of the Daily News noted, there was “a kind of reverse snob appeal” in the “tell it to Sweeney” slogan—“Sweeney was the important man, and by implication, Stuyvesant wasn't.”Footnote ⁵

Another implication, though, is that the Stuyvesants always “take care of themselves”—and try to take advantage of Sweeney. There is an element of identity politics: the working-class white ethnics versus the long-established elites (Sweeney is an Irish surname rather than an old-stock Protestant one). Whereas other news outlets were by and for the elite, the Daily News proclaimed itself on the side of the average citizen, but a certain kind of average citizen: respectable, God-fearing, patriotic, contented. It would entertain them, empathize with them, assist them, and battle their perceived enemies.

The politics of the Daily News have shifted several times. Founded in 1919 as the first tabloid in the United States (a commuter-friendly, picture-filled format modeled on London's successful Daily Mirror), it emphasized human-interest stories in its first decade—lurid crimes, scandals involving the rich and famous. This proved a highly successful strategy, as the News became the highest-circulation paper in the country by 1924 and the first American newspaper to average more than 1 million daily sales in 1925. It helped that the Daily News operated as a subsidiary of the Chicago Tribune Company, controlled by News publisher Joseph Medill Patterson's cousin Robert McCormick. The Tribune Company's financing kept the News afloat as it struggled to build circulation and attract advertising during its first six months, and the vast Canadian timberlands and paper mills that the Tribune Company owned ensured that the News had access to plenty of newsprint.Footnote ⁶

The Daily News achieved success in its first decade as a breezy, entertaining product, but Patterson—who acted as editor-in-chief although his title was “president”—decided to increase the newspaper's emphasis on politics and national affairs when the Great Depression hit. According to one account, he told his staff that people were no longer interested in playboys and divorces but in “how they're going to eat” and “things being done to assure the well-being of the average man and his family.”Footnote ⁷ Although born into the wealthy and powerful Medill family, Patterson had been a socialist in his youth and became an enthusiastic supporter of the New Deal—as did the Daily News. President Franklin Roosevelt, grateful for the support of the nation's highest-circulation newspaper at a time when most of the press opposed his policies, became friendly with Patterson, hosting him at the White House, at his home in Hyde Park, and on the presidential yacht.Footnote ⁸ Once World War II broke out, however, Patterson's politics shifted dramatically. He aligned himself with the America First movement and turned against FDR.

Much of the country's press had a right-wing slant in the mid-twentieth century, but theirs was the moderate conservatism of the business-minded Republican establishment, typified by Henry Luce, publisher of Time and Life. The Daily News espoused a different strain of conservatism, as did the newspapers published by Patterson's cousin and his sister: the Chicago Tribune under Robert McCormick and the Washington Times-Herald under Eleanor “Cissy” Medill Patterson.Footnote ⁹ During World War II, Luce labeled them “the Three Furies of Isolation,” while Roosevelt fumed about “the McCormick-Patterson Axis.”Footnote ¹⁰ The politics of this axis was not restricted to wartime isolationism, however. In the case of the Daily News, a broader worldview of reactionary populism continued to permeate its pages for more than two decades after the war—well after Patterson's death in 1946.

Not until the late 1960s did the Daily News begin to tone down the conservatism of its editorials. In the 1970s, as the last of the editors and writers who had worked under Patterson retired, the paper tried to shed its reputation for hardline conservatism and appeal to an audience that was more diverse both racially and politically.Footnote ¹¹ Only after real-estate billionaire Mort Zuckerman purchased the paper in 1993 did the opinion pages become unmistakably liberal (partly out of necessity, because Rupert Murdoch's New York Post had staked out a position as the conservative tabloid).Footnote ¹² But from the 1940s through the 1960s—the years during which the News achieved its highest circulation—the paper expressed a brash, right-wing populism, especially on its editorial page and in its daily column on national politics.Footnote ¹³ That posture helped the News achieve its broader goal of forging a bond with readers; it also helped the News channel a powerful current in American politics that historians have described as white backlash or blue-collar conservatism, earning it an important place in the history of the American right. Other mass-circulation news outlets occasionally voiced similar political opinions—the Washington Times-Herald, some newspapers in the Hearst chain, Reader's Digest—but none did it so consistently, for so long, and to such a large audience, as the Daily News.Footnote ¹⁴

A heap of scholarship exists on the growth of conservatism in the post–World War II era, but the Daily News does not fit into the most common narratives. Much of this work “focused on the suburbanites of the sun belt states … as the catalysts of the conservative shift,” and “these scholars saw it as a forward-looking, sophisticated, and politically creative force in American life.”Footnote ¹⁵ These studies argued that grassroots activists, most of them affluent and well-educated, served as the wellspring of modern conservatism.Footnote ¹⁶ The working-class and middle-class readers of the New York Daily News may not have shaped the ideas of the New Right, but they had been absorbing such ideas for decades, which made them likely recruits. Other historians have focused on the elite business leaders and intellectuals behind the right's rise in the 1940s and 1950s, who, crucial though they were, did not speak to the masses.Footnote ¹⁷ Many of the works that examine conservatism's populist tinge, and its appeal to the white working class, emphasize the centrality of racial resentment. An earlier generation of scholars claimed that populist conservatism originated in the backlash to the rights revolutions of the 1960s, whereas more recent work has shown that the roots of racially motivated anxiety among working-class whites go much deeper.Footnote ¹⁸ In the right-wing populism of the Daily News, however, racism, though present, took a backseat to nationalism and anti-elitism.

Several historians have also responded to calls for more attention to the role of mass media in the history of conservatism, producing work on influential right-wing outlets and their backers.Footnote ¹⁹ These are much-needed contributions, but they all focus on media outlets that had either a small following or a narrow political focus (or both, in many cases).Footnote ²⁰ The Daily News occupied a different space. It had a larger audience than almost any print-media outlet in the country, and its right-wing messages were sometimes overshadowed by seemingly apolitical coverage of crime and human-interest stories (although such stories made up a smaller proportion of the paper's coverage than most critics seemed to assume—and many of those stories, by the way they treated disorder and nonconformity, carried strong political messages).

To be sure, a few works acknowledge the importance of the Daily News and similar mass-circulation outlets to the far right in the early years of the Cold War. Michael Kazin's history of populism notes how the Daily News and Hearst columnist Westbrook Pegler played up the threat of “pinkos,” “reds,” “Commies,” and “crypto-Commies” using muscular language to pit “Mr. and Mrs. Average American” against an “enemy elite.”Footnote ²¹ Nicole Hemmer's study of right-wing media does not mention the Daily News, but it highlights the importance of large newspapers such as McCormick's Chicago Tribune and Eugene Pulliam's Indianapolis Star, Indianapolis News, and Arizona Republic. If extreme-right-wing organizations such as the John Birch Society lost the support of these newspapers, Hemmer notes, they were essentially done for.Footnote ²²

The burgeoning scholarship on right-wing populism in the modern United States should be enriched by considering the impact of the Daily News and similar newspapers. Right-wing populism has been animated by a disdain for intellectual elites, by the exaltation of masculinity and toughness, and by a sense of victimhood, or fear of losing status relative to the “other.”Footnote ²³ The most effective proponents of right-wing populism delight in violating norms of political correctness for entertainment value. The Daily News in the mid-twentieth century embodied all of these characteristics. With a readership that likely reached as high as 10 million people, historians would be remiss to overlook it.Footnote ²⁴

“In the 1930s,” Kenneth Durr writes, “blue-collar Americans had targeted elite opponents in corporate boardrooms—‘economic royalists,’ as Roosevelt called them—but by the 1950s they viewed the denizens of universities and bureaucracies—policy makers rather than money makers—as the bigger threat.”Footnote ²⁵ This is precisely the transformation that Joe Patterson and his New York Daily News underwent, but it happened earlier, in the 1940s. The News castigated intellectuals and State Department bureaucrats for supposed giveaways to other countries, especially after World War II. As the Cold War progressed, the paper's critiques of liberals in government and the intelligentsia attacked them as being soft on communism or perhaps even secretly devoted to the communist cause. Durr takes note of this development, writing that by the 1950s, “anticommunism had been wedded to anti-elitism, reinvigorating and redirecting the populism that had long characterized white working-class political thought away from economic and toward political elites.”Footnote ²⁶

Much of the Daily News's opposition to American involvement in World War II and in postwar rebuilding hinged on the notion that the United States was giving away too much to other countries and that elites were engineering an anti-American conspiracy. The Lend-Lease Act, according to the News editorial page, should have been called the “dictatorship bill” because of the power it gave the president to dole out taxpayer money and, in the view of the News, to “take us into the war.”Footnote ²⁷ In the fall of 1941, the sheer volume of U.S. defense spending (a combination of Lend-Lease funds and general military buildup) prompted an even more alarmist editorial, in which the News suggested that the defense budget was part of “an actual bloodless revolution of a Communist or Fascist character” being “planned by various high New Dealers.” It laid out an elaborate conspiracy theory by which the government would take over private business and concluded by citing the “fact” that “many New Dealers are Communist or Fascist minded and openly say that the democratic system is done for.”Footnote ²⁸

Once the United States entered World War II, the Daily News dropped its isolationism in favor of a boisterous militarism, but bitterness at the elites running the war effort occasionally cropped up—as did conspiracy-mongering. When in 1943 Congresswoman Clare Boothe Luce coined the term “globaloney” to refer to a proposal from Vice President Henry Wallace, the Daily News seized on it, devoting three editorials to the notion, which it expanded far beyond Luce's original formulation.Footnote ²⁹ Globaloney, according to the News, was a plan for the United States to “buy the Presidency of the World by means of a worldwide WPA [Works Progress Administration, the Depression-era jobs program],” at which point “all the thinking and deciding will be done for us by a great central Brain at Washington.” Behind this conspiracy, the News warned, was a network of shadowy elites. “One of [Supreme Court Justice] Felix Frankfurter's major activities as a leading professor in the Harvard Law school,” the editorial claimed, “was to place bright young lawyers who thought as he did in key Government positions. Nowadays, Washington is full of these persons, and they wield great power; and their hope is to use this war as a means of bringing some kind of Socialism or Communism to the United States.”Footnote ³⁰

The Daily News editorial offered up a simple alternative to this “globaloney” conspiracy: the credo of “Americanism”—which the News seemed to use as a synonym for “America First.” Although the America First Committee disbanded after Pearl Harbor, and the term fell out of favor, Patterson stuck with it. A 1944 editorial titled “America First” expressed dismay at the way intellectuals had stigmatized the notion of America First (although in truth the movement had been sullied by the Nazi sympathies of its leading figures, especially Charles Lindbergh). The News complained that “when an American says he is for America first … he commits some kind of crime in the eyes of many of our most ponderous American thinkers.”Footnote ³¹ Daily News commentary continued to insist on America First policies after the war, often blaming soft or effete elites for being overly generous to undeserving foreigners.

The leaders of Britain and the Soviet Union, a January 1946 editorial argued, had “no use for our government except as a source of money,” and given that the United States had not started the war but had helped to win it for the Allies, “what do we owe them, as compared to what they owe us?”Footnote ³² The editorial argued for an “America First” policy of using proposed foreign-aid funds for national defense and to give bonuses to veterans. In another editorial, the News suggested that the war itself had been a waste. After conducting an “audit,” the editorial concluded that all the United States “got out of it” was “a string of Pacific islands which we can use as bases for our future Pacific defense if we have sense enough to hold onto them.”Footnote ³³ Similarly, an editorial complained, the United States received no “gratitude” from countries such as Yugoslavia, Czechoslovakia, and Russia for the money it was putting into the United Nations Relief and Rehabilitation Administration.Footnote ³⁴ An editorial cartoon depicted Uncle Sam as a drunk bar patron ordering up another round of money for Stalin and his comrades, while Stalin laughs and kicks Uncle Sam in the seat of his pants.Footnote ³⁵

The Daily News opposed the Marshall Plan and the United Nations as pointless giveaways of American resources, and its editorials took a similarly dim view of NATO. As Congress prepared to ratify the NATO treaty, an editorial lamented that it would require the United States to “give away large numbers of firstclass weapons we could use ourselves” and to “dilute our strength … for the benefit of a bunch of weak sisters [the NATO allies].”Footnote ³⁶ In 1953, John O'Donnell, who wrote the News's daily Capitol Stuff column, seized upon a general strike taking place in France as evidence that foreign aid was a foolish waste. He called the strike a “sobering cold shower” for the “bleeding hearts” and “global do-gooders.” It showed, according to O'Donnell, that France was so “Commie-dominated” that they could never be a reliable ally in the event of Soviet aggression, and that therefore “our hard cash [aid money] and golden oratory have been wasted” and “we've been played for a sucker.”Footnote ³⁷

The themes of weakness and effeminacy recurred over and over in the Daily News attacks on U.S. foreign policy—and in the right-wing populism of the era more broadly. This tied in with the homophobia of the Lavender Scare, in which men suspected as gay were hounded out of government jobs on the assumption that they would be vulnerable to seduction and blackmail by communist agents. David K. Johnson describes how the mass-circulation right-wing press helped fuel the anti-gay crusade, noting in particular the influence of Hearst columnist Westbrook Pegler and of the conservative Washington Times-Herald (sister paper of the Daily News, which reprinted most News editorials and cartoons dealing with national issues).Footnote ³⁸ But the Daily News also contributed to the furor over “queers” holding government jobs. Michael Kazin and Stephen Whitfield have argued that one March 1950 column by John O'Donnell in particular drove the national conversation.Footnote ³⁹ O'Donnell wrote that U.S. foreign policy was “dominated by an all-powerful, supersecret inner circle of highly educated, socially high-placed sexual misfits in the State Department, all easy to blackmail, all susceptible to blandishments by homosexuals in foreign nations.”Footnote ⁴⁰ This statement combined several themes at the core of the right-wing populism of the Daily News: an effete, elite-led conspiracy to betray American interests to the communists.

Well into the 1960s, Daily News critiques of U.S. foreign policy employed homophobic language. Two editorials in March 1965 used the term “panty waist” to describe the State Department—one in large, all-capitals type as an editorial headline.Footnote ⁴¹ Nor was the homophobia confined to the editorial page, as evidenced by the Daily News's infamous article on the 1969 Stonewall riots. Headlined “Homo Nest Raided, Queen Bees Are Stinging Mad,” the article treated the violent clash as humorous and mercilessly mocked the Stonewall patrons’ sexuality.Footnote ⁴² However, anti-gay barbs most frequently emanated from the editorial page. In 1972, a Daily News editorial applauding the Supreme Court ruling that state governments could refuse to employ homosexuals included the sentence: “Fairies, nances, swishes, fags, lezzes—call ’em what you please—should of course be permitted to earn honest livings in nonsensitive jobs.”Footnote ⁴³ It prompted a large protest outside the News Building led by the Gay Activists Alliance.Footnote ⁴⁴

The Daily News's emphasis on traditional masculinity and gender norms showed up regularly on the editorial page. The daily “Inquiring Fotographer” feature, in which people on the street were asked the same question, often focused on male–female relationships, and almost always reinforced sexist notions. Typical questions included “Can you truly say from personal experience that a girl's ‘no’ actually means ‘yes’?” and “Do you secretly enjoy being ogled on the street?” (asked of women; four of the six included responders said yes).Footnote ⁴⁵ The reader letters that Daily News editors chose to include in Voice of the People sometimes expressed a shocking degree of misogyny. In one instance in 1950, a reader wrote in to ask for advice on how to deal with the fact that his wife restricted his spending. The News printed three letters in response. One told him, “Your wife's wearing the pants. Those things you have on are lace panties!” A second suggested he kill himself or else “remember that every wife, no matter how good she is, deserves a good beating once in a while.” A third, who signed his letter “A Wife Beater,” said the man should throw some money on the floor, “And if your old bag goes to pick it up, kick her right in the teeth.”Footnote ⁴⁶

Tolerance for this kind of misogynist extremism marked a key respect in which the Daily News staked a place farther to the right than publications such as National Review. Its support for conspiracy theories was another. Editorials and the Capitol Stuff column frequently warned of conspiracies to bring socialism or communism to the United States in some form—conspiracies perpetrated by gays, liberals, bureaucrats, or some combination. As Kazin notes, the Daily News enthusiastically endorsed the best-selling book The Road Ahead (1949), praising author John T. Flynn's theory that President Truman had been (in the words of a News editorial) “made a prisoner” by “masked Socialists” who would make you “a slave to a government which hammers your living standard downward” on the way to “out and out Russian style communism.” The Daily News was joined in its support for Flynn's book by Reader's Digest, which had an audience even larger than the News's and, like the News, had a right-wing perspective but focused mainly on non-ideological content.Footnote ⁴⁷

William F. Buckley and National Review made a conscious decision to distance themselves from the John Birch Society and its allegations that figures such as Earl Warren and Dwight Eisenhower were communist dupes or perhaps even secret communist agents.Footnote ⁴⁸ The Daily News, by contrast, echoed the Birch Society's conspiracy theories and covered the group sympathetically even after most mainstream conservatives had disavowed it. Although the News stopped short of alleging that Warren was a secret communist, it launched an editorial crusade against the “Warren Court” throughout 1958, with at least seven editorials accusing the court of being “pro-Red,” “kind to Communists,” and enabling “the criminal communist conspiracy.”Footnote ⁴⁹ The Daily News's first substantial mention of the Birch Society came in a 1961 editorial headlined “What Is This J.B.S.?” It cited Barry Goldwater's defense of the group, and portrayed its members and its founder, Robert Welch, as simply devoted to “battl[ing] Communism day and night.”Footnote ⁵⁰

The News tried to draw an equivalence between the Birch Society and Americans for Democratic Action (ADA), the liberal anti-communist group founded by Eleanor Roosevelt and other established and widely respected figures, which the News labeled “ultra-liberal” and “pinko.”Footnote ⁵¹ In the lead-up to the 1962 congressional elections, political columnist Paul Healy devoted an entire article to the idea that Republicans should respond to questions about the Birch Society by talking about the ADA. Both groups, Healy noted, had relatively few members, “But because their image is one of extremism and their spokesmen are influential and aggressive, they command public attention” (in truth the ADA did not have an extremist image, despite right-wing efforts to brand it as such).Footnote ⁵² Prior to the 1964 election, an Inquiring Fotographer feature still asked, “Should the ADA be as much of a campaign issue as the John Birch Society?” (four of six featured respondents said yes).Footnote ⁵³ The sympathetic coverage of the John Birch Society continued even after Goldwater's landslide defeat in 1964. An October 1965 article in the paper's news pages sounds as though it were copied verbatim from a Birch press release. It states the “news” that JBS leadership sought a meeting with top Republican leaders and President Lyndon Johnson (all information and quotes are attributed to a Birch Society spokesman; the meeting never happened).Footnote ⁵⁴ In 1970, the News published a positive profile of an “offshoot” of the Birch Society “flourish[ing]” in suburban Westchester County, New York.Footnote ⁵⁵

Despite its status as a powerful media voice, the Daily News remained somewhat aloof from other right-wing news outlets. Few Daily News staffers came from ideological organs or went to work for them after leaving the News, because very few people were involved in producing the News's opinion content, and they tended to start young and stay on until retirement. Reuben Maury wrote the editorials and selected the letters to the editor from 1926 until 1972; John O'Donnell served as the political columnist from the early 1930s until his retirement in 1961; C. D. Batchelor was the main editorial cartoonist from the early 1930s until 1969. Still, plenty of mutual admiration existed between the Daily News and niche right-wing outlets. The American Nationalist, a periodical published by the arch-isolationist North Carolina senator Robert Reynolds, requested and received permission to reprint at least two Daily News editorials during World War II, praising them as “excellent” and “a peach.”Footnote ⁵⁶ When National Review launched in 1955, the Daily News published an editorial (complete with head shot of Buckley) urging its readers to subscribe to this “vigorous, well-rounded, readable journal of the best and most constructive conservative opinion in the United States.”Footnote ⁵⁷ The same year, the Daily News came to the defense of Facts Forum, the broadcasts backed by right-wing billionaire H. L. Hunt. At a time when, according to Facts Forum producer Hardy Burt, the program faced “unfounded accusations” of being “pro-McCarthy, pro-Fascist, anti-Democratic, anti-Semitic,” the Daily News devoted an entire column to Facts Forum, portraying it as an honest, non-ideological organization unfairly targeted by communists or communist dupes.Footnote ⁵⁸ At least one testament to New Right organs’ appreciation for the Daily News wound up in the files of its journalists: a clipping from a right-wing magazine called Rally, from 1967, essentially a love letter to the News and a lament that elites did not take it seriously. The article gushed about all aspects of the paper but said that “the real gem of the News … is its editorial page.”Footnote ⁵⁹

Those who disagreed with the Daily News's politics naturally had a different take. Life magazine, itself a Republican-leaning outlet, declared in a 1949 editorial that the News made Life “sound like a socialist sheet by comparison” (Life's editorial was full of praise for the News apart from its editorial page).Footnote ⁶⁰ In 1964, the folk singer Tom Paxton released a satirical song about the paper and its reactionary editorial positions, titled “Daily News.” Mimicking the viewpoint of a Daily News reader, Paxton sings the praises of “Saint Joe McCarthy” while lamenting the UN charter, the graduated income tax, and the “commies” in the civil-rights movement.Footnote ⁶¹ Despite the title “Daily News,” the song really mocks the newspaper's readers rather than the paper itself—depicting the mythical “Sweeney” as a gullible, spiteful relic.

The Daily News, in its editorial viewpoints and coverage choices, often took positions outside the mainstream of conservatism. It is difficult to determine whether readers purchased the paper in spite of or because of those positions. But to many readers in the News's target audience—whites who saw themselves as working class or middle class—its politics were likely just part of its plainspoken style and willingness to fight for the common people.

Many of the Daily News's detractors, and journalists at more high-brow outlets, claimed that the News owed its popularity to its focus on sex, violence, splashy photos, and comic strips, and that few readers gave serious consideration to the editorial viewpoints. As one critic wrote to publisher Joseph Medill Patterson in 1943, “Your circulation is composed primarily of readers who are interested not so much in your editorial page as in the ‘private lives’ of Dick Tracy and Smilin’ Jack [two popular Daily News comics].”Footnote ⁶² As another put it, “The average citizen who buys the News does so because it is 2¢, a picture paper, and convenient for those who read while they stand. Fortunately, few are impressed with your editorials.”Footnote ⁶³ To be sure, these features attracted many readers, but if the formula were so simple, other tabloids would have achieved the same success. Serving the largest city in the United States obviously helped the News become the country's circulation leader, but its popularity was unique. In the early 1950s, when New York had seven daily newspapers, the News reached more than half of the families in the metropolitan area during the week, as well as an astonishing 65 percent on Sundays.Footnote ⁶⁴

A more convincing explanation for the success of the Daily News has to do with the bond the paper formed with its readers. It helped them digest the news, it provided them with a sense of community in the vast, impersonal metropolis of New York, and it fought for that community's interests. The men running the Daily News recognized the importance of these attributes. Francis M. Flynn, the paper's publisher from 1946 to 1972, cited “terse, lively editing of the news of the day” as the most likely reason for the News's devoted following.Footnote ⁶⁵ “The reader is given the news of general interest in brief form and the presentation is never dull,” he said in a speech in the late 1940s.Footnote ⁶⁶ A self-promotional editorial that the paper published in 1961 declared that it provided “all the news practically anyone really needs to know each day. Every news story is trimmed to the meat and bone of its essential facts, with all the fat discarded, by some of the most expert editors and rewrite men in the United States (or anywhere else).” The editorial contrasted this approach with that of the more high-brow New York Times and New York Herald-Tribune, saying, “We read them both, daily and Sunday, until our eyeballs start to glaze over.”Footnote ⁶⁷

This “terse, lively” compendium of the day's news provided a valuable service for readers pressed for time or with little inclination to read the text of speeches or plodding, comprehensive dispatches from Washington. There were plenty of stories about politics and national affairs in the Daily News. Browsing through back issues from the 1940s through the 1960s, one finds a roughly equal number of articles devoted to crime or scandal as to “serious” national news.Footnote ⁶⁸ If a story appeared on the front page of the New York Times, it would almost always be covered toward the front of the Daily News, recalled Frank Holeman, a Washington correspondent for the News from the 1940s until the 1960s. “You just had to make it more palatable, [more] easily understandable, more interesting,” he said.Footnote ⁶⁹

And the Daily News went beyond simply informing its audience. As David Paul Nord, Gunther Barth, and Benedict Anderson have noted, newspapers can foster a strong sense of community among their readers, binding them to one another and to the newspaper.Footnote ⁷⁰ More recently, Julia Guarneri shows how newspaper managers between 1880 and 1930 made concerted efforts to establish their papers as vehicles for community building and community service.Footnote ⁷¹ The Daily News is a prime example. Its leaders wished to foster a sense of community and to position the paper as the community's advocate and defender. In the late 1960s, the Daily News produced an internal report on how to reverse its declining circulation trend. It included these recommendations on the first page: “We should reemphasize what has always made The News a champion: a consuming concern for ordinary people, reporting their foibles, listening to their needs, fighting their fights—and at times crusading. We should, above all, be a great community newspaper, covering the New York area better than any other publication.”Footnote ⁷² And the report concluded: “People want someone to talk to, someone to listen to, someone to help them with their problems, to fight their fights. No one can perform this role better than The News. Despite New York's vaunted sophistication and coldness, it needs a great community newspaper … a family newspaper … a newspaper that cares.”Footnote ⁷³

Although it is difficult to pinpoint exactly what kind of bond existed between the Daily News and its readers, it appears that the readers who stayed with the paper even as its circulation declined felt the kind of connection with it that this internal report outlined. In 1982, the New York Times commissioned a study of Daily News readers who might switch over to the Times. Among other things, the study assessed (using in-depth interviews with its subjects) how these readers felt about the Daily News. It found that News readers considered it the “people's paper,” “trustworthy,” “oriented to human problems and personal issues,” and “partisan, pro-New York—the New York newspaper.”Footnote ⁷⁴

From its inception, the News tried to fulfill this role as a community newspaper. Early on, the effort took the form of contests and giveaways. The paper's first issue, in June 1919, featured a full-page announcement for a contest to award $10,000 to the “most beautiful girl in Greater New York.”Footnote ⁷⁵ Although this gained the paper only 1,000 new subscribers, it was followed by many other opportunities for readers to submit material to the News in hopes of receiving prize money.Footnote ⁷⁶ The contests were designed to engage each member of the family. In addition to beauty contests (several a year in the paper's first decade), the News dangled the prospect of money for a daily recipe, children's drawings, predictions of sports scores, “bright sayings” from children, limericks, “embarrassing moments,” and more.Footnote ⁷⁷ As Neil Harris has argued, contests like these “suggested that to News readers at least, New York was a ‘big town’ as well as a ‘big city,’ and that village values of personal curiosity and human interest remained powerful despite the city's growth.”Footnote ⁷⁸

Starting in the 1930s, John D. Stevens notes, as the News began “taking itself more seriously … and becoming more respectable,” contests became fewer and less prominent.Footnote ⁷⁹ Instead, the paper used other means to build a community of readers. The most noteworthy effort was the Daily News Information Bureau (called the Reader Service Bureau when created in the mid-1920s). New Yorkers were invited to call, send a letter, or visit the Daily News building to receive answers to any question they might have, about nearly any topic or concern. The Information Bureau also offered tours of the News plant and provided reprints of some of the paper's popular features at cost (for example, recipe booklets and dress patterns). On a sample week in May 1946, the Bureau fielded 5,943 phone calls and had 3,413 in-person visitors. The most frequent requests for information in early 1946 had to do with military enlistment, weather, and travel. During World War II, the Daily News created a new branch of the Information Bureau specifically for military personnel: the Service Men's Service. The paper also sponsored several high-profile amateur athletic events, most notably the Golden Gloves boxing tournament, the Silver Skates ice skating contest, and the Harvest Moon Ball dance competition (all held in Madison Square Garden with proceeds going to charity).Footnote ⁸⁰ These activities helped to create a community with the Daily News at its center. The paper's management recognized this and emphasized it in a promotional narrative distributed to advertisers: “Our paper and its manifold services … keep us in close touch with our readers and at the same time provide a city-wide community service center in this city of nearly 8,000,000 people…. The News is, in many ways, a community center as a result of our many reader and public services carried on consistently throughout the years.”Footnote ⁸¹

But the Daily News aimed to be more than simply an information clearinghouse or service provider. It embraced the nickname “the Tiger Paper,” vowing in an editorial on the occasion of its fiftieth birthday “to fight like a tiger … for the best interests of the whole gigantic New York metropolitan area.”Footnote ⁸² Indeed, this attitude came through in the most famous headline in the history of the Daily News, regarding President Gerald Ford's promise to veto any bill using federal funds to address New York's financial crisis: “Ford to City: Drop Dead.”Footnote ⁸³ A commitment to fighting for New Yorkers’ interests also dictated the paper's news coverage in the mid-twentieth century; housing, transit, and other quality-of-life issues were major areas of focus. People wanted affordable rent, a reliable subway, and clean, safe streets. The Daily News advocated for those goals, but with a conservative twist: ease restrictions on development, let the police do as they please, and invite private enterprise to provide some city services—and of course, do not raise taxes (the News's editorials fixated on legalized gambling as the way to fill municipal coffers instead of taxation).

As a result, some readers looked to the Daily News as a protector and sought the paper's help in resolving the everyday problems they encountered.Footnote ⁸⁴ Among the few letters from readers in the 1950s and 1960s that made their way into archives, this is a common theme. One woman in 1967 wrote to the paper about a rodent infestation in her “middle-income development” in Bayside, Queens. The Board of Health and the mayor's office had failed to assist her and her neighbors. “We hope you will take a little interest in our behalf, maybe you can help us,” she said.Footnote ⁸⁵ In 1959, a reader wrote in to complain that a street vendor near his office—“a Chinaman of the Old School, a gracious and intelligent old man”—was being chased away by “a vicious type of Italian peddler who stationed his ‘good humor’ cart at the same location.” The reader asked, “Could you possibly have one of your reporters investigate?” This reader, like many others, had no compunction about referencing racial stereotypes. Elsewhere in his letter, he expressed his displeasure that an African American had been appointed to head the city's welfare agency, noting, “the American Negro has become vulnerable to the blandishments of Communist Agents, who have stirred up racial antagonisms for their own political advantages, and with many communists already acting as investigators for the Welfare Department, the possible addition of discontented negro investigators would further prejudice the distribution of relief.”Footnote ⁸⁶

The Welfare Department was on this reader's mind, no doubt, because it had been the subject of a months-long investigative series in the Daily News several months earlier. Reporter Theo Wilson exposed rampant abuses in the programs meant to aid needy families. Her articles focused primarily on people defrauding the welfare system to get money they were not entitled to—“chiselers,” as the paper called them (a banner headline on the first article in the series declared, “Chiselers Get Half of Welfare Gravy”Footnote ⁸⁷). This topic suited the Daily News perfectly: it showed how the hard-working taxpayers were being ripped off and implied that coddled bureaucrats enabled the fraud. The initial three-part series generated an enormous response—an estimated 2,500 letters and 5,000 phone calls to the News offices.Footnote ⁸⁸

Racist stories about welfare cheats became central to right-wing discourse in later decades. Ronald Reagan, although he did not explicitly mention the race of the welfare recipients he was describing, famously referred to a “strapping young buck” using food stamps to buy T-bone steaks and helped create the image of the “welfare queen” in speeches about a woman who used multiple identities to bilk the government out of aid money.Footnote ⁸⁹ The series in the Daily News, however, did not focus disproportionately on racial minorities as welfare abusers, although as one article noted, 83 percent of those enrolled in the Aid to Dependent Children program (the largest program in the Welfare Department) were “Negroes and Puerto Ricans.”Footnote ⁹⁰ But it is unlikely that the News was making an effort to avoid discrimination. To expose welfare cheats, the News relied on tips from readers and informants who trusted the paper. Those people were overwhelmingly white, and given the degree of residential segregation in New York, their neighbors and acquaintances—the people whose fraud they might expose—also would have been overwhelming white (alternatively, it may be that although non-whites were more likely to be on the welfare rolls, whites were more likely to commit fraud).

But racism certainly hovered around the Daily News's welfare investigation. The hero of the story, according to the News, was a Welfare Department investigator named Domenick Rainone. Articles in the news pages lauded Rainone for exposing fraud, and two editorials called for him to be named the department's deputy commissioner.Footnote ⁹¹ However, the News declined to report that Rainone was accused of “extreme racial prejudice” by the head of the NAACP, Roy Wilkins. Wilkins sent a letter to New York City's mayor and to the Commissioner of Investigations alleging that, among other things, Rainone “branded all Puerto Rican and Negro women on the city's relief rolls as ‘prostitutes and whores’” and “boasted of his part in forcing a Negro family to move from a previously all-white neighborhood near his home in Brooklyn.”Footnote ⁹² This was reported in the liberal tabloid the New York Post and in the African-American weekly New York Amsterdam News, but no mention of it appeared in the Daily News—although the accusation may have contributed to Rainone's temporary transfer out of the fraud department in April 1959.

Coverage in the Daily News rarely displayed the virulent racism commonplace in many Southern newspapers, but the paper was not intended for Black readers. Like many newspapers in the 1940s, 1950s, and 1960s, the Daily News identified the race of suspects in crime stories, but only if they were non-white—a practice that perpetuated the notion that African Americans were prone to criminality.Footnote ⁹³ Unlike many newspapers, the News was sympathetic to the apartheid regime in South Africa well into the 1960s.Footnote ⁹⁴ And the paper allowed the free expression of racism in the Voice of the People section. For example, in the aftermath of a 1959 lynching in Mississippi that made national headlines, a reader who signed her letter “A Southern Lady” wrote that “the people gave a dirty, sexed-up nigger just what he deserved” and that “lynching was too good” for the victim (an accused rapist). “To consider himself really ‘living,’” she wrote, “a nigger wants only two things—a big car and a white woman…. I hope that when they found him they had to pick up his remains with a shovel.”Footnote ⁹⁵

This was an extreme example, but the letters the Daily News selected to represent the “Voice of the People” often expressed a wariness or resentment of non-whites, especially African Americans. Two letters published on the same day in 1965 are more characteristic of “Voice” content than the letter applauding a lynching. One argued against affirmative action in government hiring, saying no jobs should be “earmarked” for Blacks unless there were also jobs earmarked for whites. Another objected to a New York State measure to promote mixed-income housing by suggesting sarcastically, “Why stop at half-measures? Why not move impoverished Negro and Puerto Rican clans to Fifth Avenue luxury apartments to live with the Rockefellers and other gilt-edged liberals? Surely the liberal elite of Westchester and Long Island's North Shore ought to practice what they preach.”Footnote ⁹⁶ These letter writers do not express visceral hatred, but rather a desire to preserve their own semi-privileged status and a disdain for hypocritical elites who do not seem to care about them (as the old Daily News slogan put it, the Stuyvesants took care of themselves).

This, too, was part of the way that the Daily News formed an imagined community: by denigrating those outside of the community and depicting them as an “other” to be scorned or feared. As with most populist discourses, the News employed an “us versus them” framing, and the “them” consisted not only of left-wingers and elites but also of racial and ethnic minorities. Unsurprisingly given its isolationist and ethnonationalist outlook, the Daily News occasionally became a forum for anti-Semitism, especially during the 1940s. Although Patterson did not formally join the America First Committee, he donated $4,000 to the group and oversaw editorials that defended America First from accusations of anti-Semitism (one editorial bemoaned “violent efforts” by “the more enthusiastic warmongers” to “hang an anti-Semitic label on all who oppose sending millions of young Americans, Jews and Gentiles alike, overseas to settle another of Europe's wars”).Footnote ⁹⁷ Other editorials suggested that Jews were responsible for the United States's involvement in World War II, using the sly propaganda technique of repeating a slander and then disavowing it in very weak terms. A 1947 New Yorker profile of the paper's lead editorial writer, Reuben Maury, cited three editorials that noted how some blamed Jews but hastily added that the News disagreed.Footnote ⁹⁸ In 1941, for example, before the United States entered the war, an editorial stated, “Well, we think we're being pushed into this war all right, against the wishes of most of us. But we think Lindbergh is mistaken in saying the Jews are a major factor in pushing us in.”Footnote ⁹⁹

Once the United States entered the war, Patterson and the Daily News editorial page grudgingly supported the effort, but Jewish communities remained bitterly antagonistic toward the paper. News representatives conducting a poll regarding voters’ choices in the 1942 New York State elections reported that in Jewish neighborhoods in Brooklyn, children “would often swarm around the car and pass remarks referring to The News as a Fascist and Nazi paper.” Another pollster said that in “the strong Jewish sections” of the Bronx, “it was the customary thing to have young kids shout at us. They said, ‘There goes the Nazi News,’ and other remarks along the same line.”Footnote ¹⁰⁰

The Daily News deepened its reputation for anti-Semitism shortly after the war ended, with an incendiary article by John O'Donnell. On October 3, 1945, O'Donnell's Capitol Stuff column concerned the decision to remove General George S. Patton from his command in Germany. O'Donnell alleged that the move was engineered by “the secret and astoundingly effective might of this republic's foreign-born political leaders—such as Justice of the Supreme Court Felix Frankfurter, of Vienna, White House administrative assistant Dave (devious Dave) Niles alias Neyhus and the Latvian ex-rabbinical student now known as Sidney Hillman” (the prominent labor leader who helped found the CIO). O'Donnell went on to claim that the shell-shocked soldier whom Patton famously slapped in an army hospital in Italy in 1943 (drawing a reprimand from his superior, General Dwight Eisenhower) was Jewish, and that Patton had made “a direct reference to the patient's racial background” while berating the man.Footnote ¹⁰¹ The implication was that powerful Jews in Washington had conspired to take down one of the country's most admired military leaders because he had insulted a Jewish soldier.

This column generated a slew of angry letters. In fact, the soldier Patton had assaulted was not Jewish—as several Jewish leaders noted in a letter to the editor (published in the Daily News on October 6) that called the column “as flagrantly anti-Semitic as anything which has ever appeared in a metropolitan newspaper.”Footnote ¹⁰² However, the Daily News did not issue a correction until more than two weeks after the article's publication. The correction acknowledged that the slapped soldier was Christian and noted the denials of Niles, Hillman, and Treasury Secretary Henry Morgenthau (another Jew named as part of the conspiracy in O'Donnell's column) that they had anything to do with Patton's transfer.Footnote ¹⁰³ But there was no apology for the insinuation that these Jews in government formed a sinister cabal, or for suggesting that Niles and Hillman had deviously tried to mask their Jewish background by anglicizing their names—both common anti-Semitic tropes. The B'Nai Brith organization issued a resolution condemning the Daily News and joined with the Anti-Defamation League to produce circulars and flyers denouncing the paper. The flyers featured mock newspaper covers titled “Daily Noose” and included an open letter to Patterson warning him not to “become a cheap imitation of Hitler and attempt to foment racial and religious strife.”Footnote ¹⁰⁴

In the ethnonationalism of the Daily News, Jews and non-whites stood outside the “us” who made up the American nation. So too did Asians. Most of the American press demonized and dehumanized the Japanese during World War II, but few went so far as to call for the use of poison gas against them, as did a Daily News editorial headlined “Give Our Boys a Break—Gas the Japs.”Footnote ¹⁰⁵ Editorials showed disdain for other Asian nationalities. One in 1936 referred to “a couple of Chinamen—pardon, Chinese—named Chang and Chiang,” showing a determination to use an offensive term although (or because) the writer knew it to be offensive.Footnote ¹⁰⁶ Editorials during the war mentioned “yellow hordes” from Asia threatening to overrun the white populations of Europe, Australia, and New Zealand. The News roundly rejected the idea of defending India, Hong Kong, and Malaysia, but despite its isolationist perspective, said the United States should consider “trying to save Australia and New Zealand for the white race.”Footnote ¹⁰⁷ And although China was an American ally in wartime, the Daily News argued (unsuccessfully) against the repeal of the Chinese Exclusion Act in 1943. “The Chinese workman can, or does, work harder and longer and live on less pay and food than does the American workman,” said an editorial. Chinese workers, the News warned, represented a “danger … to American living standards”; to let them in would be to “give away our country.”Footnote ¹⁰⁸

The Daily News framed this restrictionist stance on immigration, like most of the policies it advocated, as simply a matter of looking out for one's self-interest. Arguing against raising immigration quotas after the war, an editorial declared, “You can call it selfish for Americans thus to be unwilling to share this country with unlimited numbers of newcomers. But it is no more selfish than for foreigners to want to stream here in millions, share our comparative wealth, and pull down our standard of living.”Footnote ¹⁰⁹ The message regarding immigrants mirrored the message regarding elites, gays, Jews, Blacks, and others: they are not part of our group and they intend to take or give away what is rightfully ours.

Many populist politicians of the post–World War II years used similar appeals to the economic self-interest of working-class and middle-class whites. As Timothy Lombardo notes in his study of Philadelphia mayor Frank Rizzo, a central aspect of Rizzo's allure was that white ethnics viewed him as “one of us.” Like the Daily News, Rizzo emphasized toughness and masculinity in his populist messaging. Sometimes he opportunistically coupled this with sops to white supremacy, as when Rizzo had members of the Black Panther Party strip-searched and photographed naked.Footnote ¹¹⁰ However, Lombardo argues that racial animus was not the prime contributor to Rizzo's popularity—rather, status anxiety and economic self-interest motivated blue-collar whites to support the conservative populist mayor. Kenneth Durr makes a similar argument in his study of white working-class Baltimore in the mid-twentieth century.Footnote ¹¹¹

The Daily News fits neatly into this paradigm. It appealed to its audience on the basis of shared white identity but emphasized ideological and class-based issues more than racial ones. However, one cannot simply separate economic anxiety from racism among Frank Rizzo's supporters, Kenneth Durr's Baltimoreans, and the readers of the Daily News in the 1950s and 1960s. For example, some may have opposed integrated neighborhoods primarily because they hated the thought of having Blacks as neighbors, while others opposed it primarily because they thought it would cause their home's value to plummet, but ultimately all the reasons were braided together. Race-based messages and economic messages seem to have been equally effective.

As for the Daily News, its message—especially on the editorial page—still aimed at the mythical Sweeney, the white ethnic wage earner with traditionalist values. By the late 1960s, however, the paper fell into decline. It was still highly profitable, and it would remain the country's circulation leader for years to come, but its readership and revenue steadily shrank. In 1969, the headline of an article in New York magazine asked if a new editor could “save the Daily News.” A newspaper-industry expert quoted in the article diagnosed the problem:

The circulation manager of the Daily News, Jack Underwood, had a similar, but simpler explanation. The paper was still operating on the principle of “tell it to Sweeney,” Underwood said to a Wall Street Journal reporter in 1967. “The trouble is there are fewer Sweeneys around to tell it to.”Footnote ¹¹³

However, the Sweeneys did not disappear; they dispersed, and their media consumption habits changed. They moved to the suburbs and exurbs, and many stopped buying newspapers.Footnote ¹¹⁴ Later generations of Sweeneys would become the prime demographic for other highly successful forms of populist, conservative media: talk radio and Fox News. Those outlets employed many of the same techniques that the Daily News used to great effect in its heyday. Conservative talk radio hosts, as Brian Rosenwald notes, aim primarily to entertain their audience, rather than treating politics as serious business—and like the Daily News, they delight in pushing the boundaries of acceptable discourse or “political correctness,” mainly when mocking political opponents or out groups.Footnote ¹¹⁵ Fox News conveys a message, that, in the words of Reece Peck, “‘over-educated elites’ use government power to both expropriate the wealth of ‘producing’ Americans and impose non-traditional cultural values on them”—nearly identical to the message of the mid-century Daily News.Footnote ¹¹⁶ Peck notes that “working-class styles of masculinity and melodramatic narrative structures of tabloid newspapers” influenced both talk radio and Fox News, and that the ascendance of “middlebrow” news products like the broadcast networks’ evening news programs “created a vacuum for a cultural populist brand of journalism.”Footnote ¹¹⁷ That vacuum was also the result of the Daily News's decline and leftward shift, along with that of publications like Reader's Digest, the Hearst newspapers, and the Chicago Tribune (which did not experience a major decline in the twentieth century but did shift leftward).

Whereas today's conservative media undoubtedly exert a tremendous influence on voting behavior and public policy, the political influence of the Daily News and other conservative mass-circulation outlets in the mid-twentieth century is harder to assess. To be sure, Daily News investigations and exposés produced results. For example, the 1958 series on welfare fraud prompted a burst of official responses to address the problem, as did a 1969 series on failures at New York City's Department of Sanitation.Footnote ¹¹⁸ But evidence for the effectiveness of the paper's editorial positions and crusades is hard to find.

The best case for the Daily News's ability to sway elections comes from New York's 1950 mayoral race, when the paper endorsed the third-party candidate Vincent Impellitteri. Impellitteri had been city council president and ascended to the position of acting mayor when William O'Dwyer resigned in September 1950 due to a corruption scandal. After Impellitteri failed to win the Democratic Party nomination, he decided to run under the banner of the Experience party, positioning himself as anti–Tammany Hall (the Democratic machine that had blocked his nomination).Footnote ¹¹⁹ The News published several editorials supporting “Impy,” as they nicknamed him, as well as a large illustration showing readers exactly where his name would appear on the ballot.Footnote ¹²⁰ When the News published the results of a straw poll it conducted showing Impellitteri likely to win handily, his Democratic rival Ferdinand Pecora protested that the poll was rigged to support the paper's preferred candidate. A Daily News editorial made hay of this, challenging Pecora to bet $10,000 that their poll was wrong (Pecora did not take the bet, but the News got excellent publicity).Footnote ¹²¹

The Daily News straw poll turned out to be largely accurate, as “Impy” defeated Pecora by more than 8 percentage points (although the poll had predicted a larger margin for Impellitteri).Footnote ¹²² A post-election editorial praised the voters’ “ability to think and act on their own” in choosing the third-party candidate, but the News indulged in some self-congratulation by publishing, as the first letter in that day's Voice of the People section, a note from a reader saying, “Congratulations on your News poll and Impellitteri's victory. It was your publicity that carried the mayor.”Footnote ¹²³ In private, Daily News publisher F. M. Flynn was much more boastful. Giving a speech to the Daily News advertising department describing the paper's recent successes, Flynn said, “Probably the most outstanding achievement during the year was the almost single-handed job of electing Mayor Impellitteri.”Footnote ¹²⁴

Flynn claiming credit for Impellitteri's victory would be more believable, though, if the Daily News had repeated the feat of getting its preferred mayoral candidate elected. The man the News endorsed in the subsequent election, Republican Harold Riegelman, received only 30 percent of the vote.Footnote ¹²⁵ And the paper's years of opposition to Fiorello La Guardia did not prevent him from winning three mayoral elections comfortably (the News did not make an endorsement in the mayoral elections of 1945 or 1949, both of which William O'Dwyer won). Apart from political endorsements, other measures the News editorial page supported—for example, a national lottery and legalized gambling as alternatives to high taxation—were not enacted for many years despite the paper's best efforts. The conventional wisdom during the heyday of the News held that despite its massive circulation, it had little political influence. Even the paper's own journalists often felt this way. In an oral history interview, the longtime Washington correspondent Frank Holeman, after explaining that the Daily News had the highest circulation in the country, was asked, “So you had some influence?” He responded, “No, no influence,” adding, “Nobody liked the News except the goddamn readers. Politicians didn't pay any attention to it.”Footnote ¹²⁶ But even if the Daily News had little influence on elections or public policy at the time, it surely helped shape and reinforce the worldview of its readers. It tapped into deep veins of populism and ethnonationalism that have long been powerful forces in American politics.