Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Chapter 28 Digital Platforms and (Im)Perfect Market Futures
- Chapter 29 Reconfiguring Visibility and Participation in a Digitalizing World
- Chapter 30 Market Futures and the Role of Market Studies in the Making of Circular Economies
- Chapter 31 Making Room for Care in Markets and in Market Studies
- Index
- References
Chapter 29 - Reconfiguring Visibility and Participation in a Digitalizing World
from Part VII - Future (Im)Perfect Markets
Published online by Cambridge University Press: 22 November 2024
Book contents
- Market Studies
- Market Studies
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Acknowledgements
- Introduction: The Multiple Pasts, Presents and Futures of Markets and Market Studies
- Part I Market Designs and Market Misfires
- Part II Post-Performative Approaches to Studying Markets
- Part III Valuation
- Part IV Markets in Motion: Places and Spaces
- Part V The Secret Life of Market Studies Methods
- Part VI Broadening the Perspectives in Market Studies
- Part VII Future (Im)Perfect Markets
- Chapter 28 Digital Platforms and (Im)Perfect Market Futures
- Chapter 29 Reconfiguring Visibility and Participation in a Digitalizing World
- Chapter 30 Market Futures and the Role of Market Studies in the Making of Circular Economies
- Chapter 31 Making Room for Care in Markets and in Market Studies
- Index
- References
Summary
The proliferation of digital technologies is changing the face of markets and society. This on-going market digitalization represents an opportunity for Market Studies – a field that has long considered the role of technologies in markets. Careful inquiry into market digitalization allows for continued agnostic and descriptive research, but also prompts us to consider the human outcomes of market arrangements. This chapter explores how the digitalization of markets affects human relationships and experiences. Basing our argument on a review of contemporary scholarship on market digitalization, we suggest that digitalization reconfigures both visibility and participation in markets. This typology actualizes how everyday human market interaction is changing, exemplified through the figures of the consumer, the influencer, and the activist. We find that Market Studies is in a strong position to address technologies as it already considers several roles in markets: as market devices, objects of exchange, as well as market infrastructures. We propose that Market Studies should continue to explore differences in market arrangements, as well as the significant variability among the people interacting in digitalizing markets.
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- Market StudiesMapping, Theorizing and Impacting Market Action, pp. 473 - 484Publisher: Cambridge University PressPrint publication year: 2024
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