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Local Newspaper Decline and Political Polarization – Evidence from a Multi-Party Setting

Published online by Cambridge University Press:  23 October 2024

Fabio Ellger
Affiliation:
Transformations of Democracy Unit, WZB Berlin Social Science Center, Germany
Hanno Hilbig*
Affiliation:
Department of Political Science, University of California, Davis, CA, USA
Sascha Riaz
Affiliation:
Department of Political and Social Sciences, European University Institute, Italy
Philipp Tillmann
Affiliation:
Independent Scholar
*
Corresponding author: Hanno Hilbig; Email: hannohilbig@gmail.com
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Abstract

How does the decline of traditional news outlets affect political polarization? We provide novel evidence on this question by examining the link between local newspaper exits, media consumption, and electoral behaviour in a multiparty setting. Our empirical analysis combines a unique panel of all German local newspapers between 1980 and 2009, electoral returns, and an annual media consumption survey of more than 670,000 respondents. Using a difference-in-differences design, we demonstrate that local newspaper exits increase electoral polarization. Additional analysis points to changes in media consumption as the underlying mechanism driving this result: following local news exits, consumers substitute local news with national tabloid news. Our findings extend prior results in the US context to a multiparty setting and shed new light on the causal chain running from changing local news landscapes to electoral behaviour.

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Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
Copyright © The Author(s), 2024. Published by Cambridge University Press
Figure 0

Figure 1. Fractionalization of the vote in Germany and newspaper circulation over time.Note: The first panel shows the vote share of the two large German parties, the centre-right Christian Democrats (CDU/CSU) and the centre-left Social Democrats (SPD) in comparison to all other parties in federal elections since 1980. The second panel shows the circulation of paid daily newspapers per capita in the United States and Germany over time. Data for the US was collected by the Pew Research Center. Data for Germany was originally published by the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern. We obtained the data from Statista (2020).

Figure 1

Figure 2. Effects of newspaper exits on electoral polarization.Note: The plot shows the estimated effect (τ) of a newspaper exit on two outcomes: political polarization, as well as the vote share of small parties. The results are based on the benchmark specification, which uses first-differenced outcomes and year-fixed effects. The specifications do not include covariates. Polarization is measured as the weighted ideological dispersion of party positions on the county level (see Dalton 2008). Small party vote share is obtained by summarizing the vote share of all non-mainstream parties. We provide more details in Table A.4 in the SI, where we also show the number of observations.

Figure 2

Figure 3. Effect heterogeneity over time.Note: The plot shows the estimated effect (τ) of a newspaper exit on two outcomes: political polarization, as well as the vote share of small parties. We only consider federal elections. The results are based on the benchmark specification, which uses first-differenced outcomes and year-fixed effects. We split our sample into two subsets defined by elections before and after the year 2000, as indicated on the x-axis.

Figure 3

Figure 4. Main results – leads and lags.Note: The plot shows the estimated effect (τ) of a newspaper exit on two outcomes: political polarization, as well as the vote share of small parties. The x-axis indicates the election relative to the time when a newspaper exit occurs. Elections labeled −1 and −2 are prior to exit, while elections labeled 1, and 2 are after exit occurs. The effect for the election labeled 1 is the main effect presented in Fig. 2. See also the section ‘Design and model estimation’ for more details on the estimation. N = 2,244 for political polarization and N = 2,568 for small-party vote share.

Figure 4

Figure 5. Effects of newspaper exits on national news consumption.Note: The plot shows the estimated effect (τ) of a newspaper exit on two outcomes: absolute levels of national newspaper consumption, and the relative share of national outlets among all newspapers that individuals consume (see section ‘National news consumption’). The x-axis indicates the election relative to the time when the newspaper exit occurs. Elections labeled −1 and −2 are prior to exit, while elections labeled 1 and 2 are after exit occurs. N = 1,769 for the first election after exit. More details are given in Table A.12.

Figure 5

Figure 6. Effects of newspaper exits on national news consumption, by outlet.Note: The plot shows the estimated effect of a local newspaper exit on the consumption of four national newspapers. We employ the same first-difference specification as in the main analyses. We present effects one election after exit (labeled ‘1–4 years after exit’, N = 1,769) and two elections after exit (labeled ‘5–8 years after exit’, N = 1,771).

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