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Tests of Cumulative Prospect Theory with graphical displays of probability

Published online by Cambridge University Press:  01 January 2023

Michael H. Birnbaum*
Affiliation:
California State University, Fullerton
Kathleen Johnson
Affiliation:
California State University, Fullerton
Jay-Lee Longbottom
Affiliation:
California State University, Fullerton
*
*Address: Prof. Michael H. Birnbaum, Department of Psychology, CSUF H-830M, P.O. Box 6846, Fullerton, CA 92834–6846. Email: mbirnbaum@fullerton.edu
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Abstract

Recent research reported evidence that contradicts cumulative prospect theory and the priority heuristic. The same body of research also violates two editing principles of original prospect theory: cancellation (the principle that people delete any attribute that is the same in both alternatives before deciding between them) and combination (the principle that people combine branches leading to the same consequence by adding their probabilities). This study was designed to replicate previous results and to test whether the violations of cumulative prospect theory might be eliminated or reduced by using formats for presentation of risky gambles in which cancellation and combination could be facilitated visually. Contrary to the idea that decision behavior contradicting cumulative prospect theory and the priority heuristic would be altered by use of these formats, however, data with two new graphical formats as well as fresh replication data continued to show the patterns of evidence that violate cumulative prospect theory, the priority heuristic, and the editing principles of combination and cancellation. Systematic violations of restricted branch independence also contradicted predictions of “stripped” prospect theory (subjectively weighted additive utility without the editing rules).

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Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
The authors license this article under the terms of the Creative Commons Attribution 3.0 License.
Copyright
Copyright © The Authors [2008] This is an Open Access article, distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Figure 0

Table 1 Properties tested in the experiments, including five “new paradoxes” that violate CPT. (S ≺ R denotes S is preferred to R.)

Figure 1

Figure 1 Example of a choice in histogram format. It was thought that people could see that the probability to win the highest prize is higher in Gamble I than J and the probability to receive the worst consequence is lower in I than J. Gamble I dominates J, but the majority of participants chose J over I.

Figure 2

Figure 2 Example presentation of one trial in the vertical list format. By canceling equal tickets from both gambles, we are left with $96 and $14 in I, and with $90 and $12 in J, so this format should make it easy to see that I dominates J. Nevertheless, most chose J.

Figure 3

Figure 3 An example test of restricted branch independence in the vertical list format. If a person were to cancel the common consequences (in this case 16 tickets to win $98), then they would satisfy restricted branch independence.

Figure 4

Table 2 Violations of stochastic dominance and coalescing. Table entries are percentages of violation of stochastic dominance in Birnbaum’s (2004b) “Tickets” condition, the Text and Histograms conditions of Study 1, and in the Vertical list format of Study 2. Entries in bold show where significantly more than half of participants violated stochastic dominance as predicted by the prior TAX model (Appendix B).

Figure 5

Table 3 Tests of stochastic dominance and coalescing in choices 5 and 11. Each entry shows the number of choices of each pattern in the different studies. (Row totals may not equal the number of participants, due to occasional skipping of an item.). The percentages of the GGS+preference pattern (predicted by TAX) are 65%, 47%, 61%, and 72% for the Tickets condition of Birnbaum (2004b), Text, Histograms, and Vertical List conditions.

Figure 6

Table 4 Tests of upper cumulative independence (Choices 10, 9, 12, and 14) and tests of lower cumulative independence (Choices 6, 8, 17, and 20) in Study 1. The “Tickets” condition shows previous results from Birnbaum (2004b). Entries in the last three columns are percentages of choices of the “risky” gamble.

Figure 7

Table 5 Dissection of Allais Paradox (Series A). Each entry under “Condition” is the percentage choosing the risky gamble, which was presented first in Series A. Data from Birnbaum (2004a) are aggregated over all 350 participants in that study. Last four columns show predicted certainty equivalents of the gambles according to TAX and CPT using prior parameters.

Figure 8

Table 6 Dissection of Allais paradox (Series B), as in Table 5. In Series B, the “safe” and “risky” gambles were presented first and second, respectively, counterbalancing the arrangement of Series A. Entries show percentages choosing the “risky” gamble

Figure 9

Table 7 Tests of Upper Cumulative Independence (Choices 10 and 9 in Study 1). S = ($110, 0.8; $44, 0.1; $40, 0.1) ≺ R= ($110, 0.8; $98, 0.1; $10, 0.1) ⇒ S = ($98, 0.8; $40, 0.2) ≺ R = ($98, 0.9; $10, 0.1). The pattern, RS, is inconsistent with this property, but is predicted by the TAX model with prior parameters

Figure 10

Table 8 Tests of Lower Cumulative Independence in Choices 6 and 8 of Study 1: S = ($44, 0.1; $40, 0.1; $2, 0.8) ≻ R = ($98, 0.1; $10, 0.1; $2, 0.8) ⇒ S = ($44, 0.2; $10, 0.8) ≻ R = ($98, 0.1; $10, 0.9). Violations predicted by TAX are shown in bold font

Figure 11

Table 9 Tests of Restricted Branch Independence. Choices 6 and 10 (Study 1). The TAX model predicts the pattern, S = ($44, 0.1; $40, 0.1; $2, 0.8) ≻ R = ($98, 0.1; $10, 0.1; $2, 0.8) and S = ($110, 0.8; $44, 0.1; $40, 0.1) ≺ R= ($110, 0.8; $98, 0.1; $10, 0.1), shown in bold

Figure 12

Table 10 Crosstabulations testing Allais paradoxes in Study 2. The entry under RS in the first row indicates that 127 people chose the “risky” gamble in Choice 6 and chose the “safe” gamble in Choice 12. This pattern, shown in bold, is consistent with typical results with the Allais paradox. Both CPT and TAX models with their prior parameters predict this pattern, shown in bold

Figure 13

Table 11 Crosstabulations testing coalescing (Study 2). Each entry shows the number of people who had each choice combination. Choices are specified in Tables 5 and 6. For example, the entry under RS in the first row shows that 106 people chose the “risky” gamble on Choice 6 (coalesced form) and the “safe” gamble on Choice 9 (split form) of Table 5

Figure 14

Table 12 Crosstabulations showing tests of restricted branch independence in Study 2. These choices are all presented in canonical split form, in which common branches could be easily cancelled (see Figure 3). The entries in bold font show the patterns predicted by TAX model with prior parameters