On the Serra Gaucha

Rio Grande do Sul began receiving immigrants after the completion of the first two major waves of German colonisation, initiated with the foundation of the colony of São Leopoldo in 1824, which by the early 1870s had reached about 25,000 people. As the Prussian empire began to restrict immigration to Brazil, Italians became a feasible alternative from the mid-1870s. The first two Italian colonies, Conde d'Eu and Dona Isabel, today respectively known as Garibaldi and Bento Gonçalves, were established in 1876.

Figure 1.

Historical document displaying the first Italian colonies: Conde d'Eu (1870), Dona Isabel (1870), Caxias do Sul do Sul (1875) and Alfredo Chaves (1884). Source: Arquivo Histórico Municipal João Spadari Adami, Caxias do Sul do Sul (BR RS APMCS PM-04-03-11 00-01-P 06c).

However, while the German occupation had been facilitated by the formulation of the so-called Lei de Terras (1850) entitling immigrants to lots ranging between 70 to 100 hectares as well as supplies of food, seeds and agricultural tools, for Italians the situation was very different. They were assigned smaller plots measuring between 30 and 60 hectares, which they had to ransom within five years using the revenues of their agricultural yields. This was a rather unrealistic challenge, considering the ecological characteristics of the region: the so-called Serra Gaucha was a rugged territory almost entirely covered with forests. While today this region hosts 55 municipalities, early Italian colonos had to confront multiple environmental challenges. Nestled between the river Das Antas to the north and the German settlements situated at the deltas of the rivers Taquarí and Caí, the Italian colonial zone possessed peculiar environmental and climatic characteristics in the tropical and subtropical environment of Brazil. Although it was situated only about 100 kilometres from the coastal capital city of Porto Alegre, it sat on the high Paraná plateau, a large sedimentary tableland formed of solidified sheets of lava rock (diabase), whose peaks reached a height of 1,200 metres, and stretched for 5,000 sq km along the north-eastern part of Rio Grande do Sul (Falcão Vieira and Salum Rangel Reference Falcão Vieira and Salum Rangel1984, 22). This caused uncommon climatic imbalances, such as harsh snowy winters, heavy rainfalls, hot and dry seasons, as well as dramatic overnight temperature variations (Falcão Vieira Reference Falcão Vieira2012, 70–1). Clergyman Don Domenico Munari described climatic imbalances in the region as a daily toil for Italian colonos:

These factors, combined with the poor drainage of local basaltic grounds, increased soil acidity and the risk of erosion, all serious hindrances for agricultural production (Rothwell Reference Rothwell1959, 29–33). Additionally, the whole Italian colonial zone was poorly connected by a rudimentary road network that impaired communication with the rest of the state. In a 1883 visit, Italian consul Enrico Perrod described the local road system as ‘horrendous, so bad that in Italy only goats would use it’ (Reference Perrod1883, 297). Facing hardship and deprivation, Italian colonos looked more like guinea pigs in the Brazilian government's plan to bring ‘civilisation’ to the region, than a lucky group of individuals reaching the promised land.

Figure 2.

Historical document displaying the patterns of land division in one of the Italian colonies, Caxias do Sul do Sul. Source: Arquivo Histórico Municipal João Spadari Adami, Caxias do Sul do Sul (BR RS APMCS PM-04-03-11 00-01-P 06c).

Perhaps their main challenge lay in fruitfully interacting with local forests, at the time a real riddle of inter-tropical diversity typical of the Atlantic rainforest biome. Almost every land assigned to Italian colonos bordered a forest area, or presented scattered thickets in the middle. These were mainly mixed ombrophilous forests covered with araucaria pine trees (araucaria angustifolia), a pioneer species able to grow in the acidic local soils. Pine trees formed a typically mountainous vegetation, intersecting both with other arboreal species characteristic of peaky mountain edges, as well as with shrubs and field species, such as lower myratacae specimens, Spanish mosses (tillandsia usneoides) and beard grasses (andropogon lateralis) (Boldrini Reference Boldrini2009, 42; Rambo Reference Rambo1994, 313). This geographically fragmented bioregion was at the core of the local ecosystem, where fractured plains intermingled with smooth wavy peaks gently crossed by river flows, a combination observable up to the plateau's highest peaks, which reached 1,200 metres above sea level. While German immigrants regarded this dense woodland area as an obstacle to agricultural development, Italians had no choice but to progressively occupy the densest forest areas and to devise ways to make a living by exploiting the local natural resources (Bublitz and Correa Reference Bublitz and Correa2006, 2).

Before Italians occupied the region, local Kaingang and Xokleng indigenous communities had inhabited the territory for millennia, developing a lifestyle that relied on hunter-gathering and slash and burn agriculture (Zarth Reference Zarth, Nodari and Klug2012, 57). While this system had contained the impact of human activities, the peopling plan launched by the national government completely neglected the presence of local indigenous groups, regarding them as a hindrance to progress (Dornelles Reference Dornelles2009, 2). Although Italian colonos harshly confronted and persecuted local indigenous tribes, during the first settling period they also relied on slash and burn agricultural techniques, clearing and fertilising the forest with fire and rotating crops.Footnote ⁹ This resulted in a diversified regime of familiar agriculture, alternating typical Brazilian and Italian crops: these included wheat, rice, corn, tobacco, potatoes, oranges, sugar cane, manioc roots and beans (ANRJ, Ministerio da Agricultura, Comércio e Obras Públicas 1877, 445). Different crops were also associated with animal species, creating a fragmented policulture: forage was normally synonymous with cows and the production of milk and dairy products; similarly, corn production was linked to chickens and pigs, guaranteeing supply of eggs, pork, ham and lard (Bunse Reference Bunse1978, 24). In an 1884 letter to his father, Italian immigrant Paulo Rossatto meticulously described these agricultural techniques:

However, while indigenous communities witnessed the simultaneous appropriation of their traditional knowledge and the progressive dissolution of their lifestyle, Italians struggled to push their yields beyond subsistence levels (Zarth Reference Zarth, Nodari and Klug2012, 58). Although their difficulties were certainly also caused by the environmental characteristics of the territory, local institutions and the press also blamed the lack of preparation of Italian farmers.Footnote ¹¹ According to the local newspaper O Caxiense, the reason for these problems had to be attributed to the lack of experience of Italian colonos, former pieceworkers who did not possess sufficient skills to improve agricultural revenues (AHMJSA, y. 1 n. 2, 1897). The alleged lack of agricultural skill among Italian immigrants was also confirmed by the specialised columns run by another local newspaper, La Libertà, between 1909 and 1910. These were entitled ‘Notions of Modern Agriculture’ and ‘The Colonos’ Section’, and contained basic rules of agricultural production for local inhabitants (AHMJSA, y. 1 n. 1–5). If piecework farmers encountered problems in profiting from local farming activities, subsistence agriculture was also the choice in the areas inhabited by Italian manufacturers attempting to reproduce their practices in the new colonies. While in the long run this fostered the industrial development of the Italian colonial zone, it did not favour agricultural development during the early settlement years.Footnote ¹²

Forest clearing and environmental hazards

Agricultural issues and the need to increase economic revenues led Italian colonos to regard local forests not only as a complement to farming, but as a potential source of income. Native araucaria pine trees constituted a perfect resource for the establishment of a thriving logging business. Adult local species measured an average of about 80 centimetres in diameter and could reach 30 metres in height, although figures could be even higher for specimens reaching their full potential. As one of the most ancient species characterising the Brazilian flora, it had survived through different geological epochs, enduring drastic climate variations, marine incursions and retractions, as well as massive extinctions (Koch and Correa Reference Koch and Corrêa2002, 10). Given these sturdy characteristics, local trees could be considered as high quality timber and were utilisable for a large variety of products such as ships, house rafters and furniture (Leão Reference Leão2000, 173). Soon local forests became the core of a thriving lumber industry. Logging constituted a rather stable source of income, also guaranteeing enough raw material for the construction of houses and for fuel supply. While the most valuable trees were sold as building material, less valuable specimens were adopted to fertilise local fields. A census from the 1920s reported the presence of 1,207 sawmills in Brazil, 365 of which were in the state of Rio Grande do Sul. Naturally, a large part of these were located in the Italian colonial zone, where forest logging constituted a thriving business (Carvalho Reference Carvalho2006, 118).

Figure 3.

The colony of Caxias do Sul at the beginning of the Italian colonisation, entirely composed of wooden houses, with araucaria pine trees in the background showing evident signs of logging activities. Source: AHMJSA, Coleção Família Darsie.

The industrial potential of local timber and the establishment of sawmill businesses constituted a further incentive to the colonisation of the region. The monthly newspaper Il Colono Italiano often advertised land plots with pine trees. In some cases, these were even sold to Italian colonisers together with small sawmills and watermills.

Figure 4.

Advertisement for a land plot with a sawmill and a watermill Source: MUSCAP, Il Colono Italiano, 1912, y. 4, n. 13, p. 3.

Il Colono Italiano also frequently published advertisements for manufactured goods made with local timber. As an example, in 1914, it advertised a local sawmill, offering the purchase of treated timber for construction (in Portuguese madeiras de lei) together with a small LANZ locomotive, that was described as ideal for the transportation of woods and tools (MUSCAP, Il colono italiano y. 6 n. 38, 1914). The great market value of local timbers increased deforestation in the Italian colonial zone, jeopardising several native species that complemented local phyto-physiognomies. This determined a drastic reduction of araucaria forests. In 1850, before the Italian colonisation, the forest area covering in Rio Grande do Sul amounted to 36 per cent of the state's total surface, and deforestation processes had only encroached on 5 per cent of the territory. About 30 years later, cleared lands amounted to 5.8 per cent of the overall territorial surface, while local forests had diminished to 30.7 per cent. By 1914, the first figure had doubled to 11.5 per cent, while only 25 per cent of forest areas remained in the whole state of Rio Grande do Sul (Roche Reference Roche1969, 53). Today, in the old Italian colonial zone the native araucaria forest has been dramatically reduced, covering only 2–4 per cent, of the total territory, while pristine wildlife areas have almost completely disappeared (Simões and Lino Reference Simões and Lino2002, 85–102). Whilst forest areas progressively disappeared, sawmills generated profits for the local economy, becoming a distinctive familiar activity in the region. By 1882 there were already nine in the sole colony of Caxias do Sul, and by 1909 they had skyrocketed to 50. Revenues from logging activities constituted one of the major profits for the Italian colonial zone, together with mills and stills (Stormowski Reference Stormowski2005, 58–64). Sawmills also supplied raw material for other key productive sectors such as milling and the rising viticulture. Economic and demographic growth went hand in hand. After the Italian immigration, the population of Rio Grande do Sul had increased from 446,962 in 1872 to 1,149,070 in 1900. In this context, the Italian colonial zone registered one of the highest increase rates in the colony, with the emancipation of several municipalities between 1890 and 1900.

Table 1.

Population rate in the main municipalities of the Italian colonial zone between 1890 and 1990. The few municipalities reported in 1890 experienced a demographic decrease, as several colonies were emancipated by 1900. Source: IBGE 1890 and 1900.

Towards the beginning of the twentieth century, the clearing of local forests for polyculture and wood extraction, combined with enhanced demographic pressures, began to put a strain on the hydrogeological balance of the territory (La Salvia and Handschunch Reference La Salvia and Handschunch1974, 8). Slash and burn agriculture could not accommodate the needs of an ambitious growing community, and accelerated soil nutrient depletion and erosion risks. In 1905, Italian consul Umberto Ancarani documented these challenges, questioning the future resilience of the colonial zone and predicting a major socio-environmental crisis:

These were legitimate concerns: as the native forest progressively shrank and demographic pressure increased in the region, Italian colonos were confronted with the challenge to devise alternative productive activities that would ensure subsistence while addressing surging environmental pressures (Pébayle Reference Pébayle1973, 52). In this context, an essential step was the expansion of the local wine industry, allowing the Italian colonial zone to reinvent itself as a national hub for wine production. While this process contributed to the deforestation of the region, it also allowed territorial transformations that would turn Italian colônias into a prototypical Mediterranean landscape. Perhaps more importantly, it elevated Italian-Brazilian gringos as a symbol of the emerging national narrative of progress and order.

The making of Mediterranean Brazil

The increase in wine production in the Italian colonial zone would pave the way for a massive environmental transformation, lessening the ecological consequences of deforestation and propelling the industrial development of the region. Whilst the success of wine production among Italian immigrants lay partially in their will to implement traditional viticulture activities from their homeland, other exogenous factors would play a pivotal role. More specifically, Italians found a great ally in an American grape species whose biological characteristics suited the harsh local environment.

Although at first Italians imported several grapes from their homeland, these did not produce satisfactory results (Cinquantenario 2000, 201).Footnote ¹⁴ Traditional Mediterranean grapes had a hard time adapting to the rather unbalanced climatic patterns of the region and to the poor drainage of local soils. However, as early as the 1880s, the Italian colonial zone slowly began to practise domestic wine production, thanks to a Northern American grape cultivar known as Isabella. Commonly known as ‘fox grape’, the Isabella is considered as a hybrid variety between vitis vinifera and vitis labrusca. Allegedly originating in Spain, it became well known for the first time in the mid-1810s through Colonel George Gibbs, who grew it in his Brooklyn garden and renamed it after his wife (Pinney Reference Pinney2007, 190–92). Early botanic studies of the plant already praised its adaptive qualities and its capacity to grow in ‘any roof or space which may be desired’ (Spooner Reference Spooner1846, 16). As it gained the respect of North American botanists, it was brought to southern Brazil by Thomas Maister, who first introduced it in 1839 and 1840 among the German immigrants who inhabited the colonial zones of Rio dos Sinos and Caí, bordering the Serra Gaucha. German colonos had engaged in small-scale wine production since the mid-1820s, growing grapes in the backyards of their homes as a complement to major crops such as potatoes and tobacco (Falcade Reference Falcade2011, 63). Although the introduction of the Isabella grape among German colonos fostered domestic production, the commercialisation of wine only happened when there were surpluses (Witt Reference Witt2008, 223–4). Italians first entered into contact with this product during the early immigration years, when they usually travelled to the adjoining German colonies in order to exchange goods and products. Within a few years after the creation of the Italian colonial zone, the cultivation of this grape had already become a distinguishing commercial enterprise, paving the way for the first experience of industrial wine production in Brazil (Manfio Reference Manfio2019, 434). The Isabella grape's biological qualities suited the hash upland environment of the Italian colonial zone: thanks to its spatial adaptability, the grape thrived in these rugged territories. Moreover, as a deciduous species, it could endure cold winters and climatic imbalances. Just as importantly, it was sturdier than the average grape and could resist fungal plagues such as oidium and phylloxera (Rizzon, Miele and Meneguzzo Reference Rizzon, Miele and Meneguzzo2000, 115).

Shortly after its introduction to the Italian colonial zone, the Isabella grape became the most profitable local cultivation and its adaptability to local ecological challenges allowed Italian immigrants to reclaim a traditional homeland activity in an environment not particularly suitable for viticulture. Perhaps more importantly, the capillary development of the local wine industry allowed a smoother environmental transition in the region, mitigating the effects of deforestation. As the local rainforest disappeared, it gave way to the so-called ‘sacred Mediterranean pair’ - wheat fields alternating with vines (Rambo Reference Rambo1950, 144).Footnote ¹⁵ Isabella grapes were also compatible with local undergrowth vegetation, especially the so-called capoeira shrubs, which grew naturally after forest clearing and were used in fallow periods, complementing crop rotation (Rothwell Reference Rothwell1959, 31). Just as important as this, in spite of its sour taste, the Isabella progressively filled an important gap in the Brazilian food-chain, becoming a valuable market commodity and turning the Italian colonial zone into the first national territory to produce enough wine barrels for exportation.Footnote ¹⁶

As Italian colonos began to embrace wine production, institutional actors favoured the development of the local wine industry through policies that stimulated productive efforts. Already in 1896, the government of Rio Grande do Sul created the Estação Experiemental de Agronomia in order to disseminate technical knowledge and improve vine cultivation by selecting new varieties. The body's first initiatives included the free distribution of crops imported by the government to the Italian colonies as well as the organisation of workshops with viticulturists from São Leopoldo and farm owners in Porto Alegre. By 1898, the government of Rio Grande do Sul was sending 25,000 seedlings to distribute among Italian immigrants all over the colonial zone, as well as to Germans in São Leopoldo. This was complemented by investments in packaging and carriage. Moreover, by 1901, the Commercial Association of Caxias do Sul began to organise the main local businesses for the commercialisation of locally produced wine, once again with the support of agronomic governmental organisations. These measures were complemented by the reduction of tariffs and charges in 1904, benefiting the exportation of wines and liquors, as well as wooden artefacts and clothes (Reichel Reference Reichel1978, 30). As private and public initiatives meaningfully interplayed, the Estação Experiemental de Agronomia continued to send seedlings until 1910, when this task shifted to the School of Engineering at the Federal University of Rio Grande do Sul (Farias Reference Farias2009, 82).

This process was facilitated by the improvement of the local transport network, culminating in the inauguration of a railway line connecting Caxias do Sul with the German colony of Montenegro in 1910. This was especially important for the local wine industry, improving the transportation of stored barrels and officially turning the Italian colonial zone into the country's major wine producer (Giron and Herédia Reference Giron and Merlotti Herédia2007, 22). Already in 1905, the same Ancarani documented the presence of 318 shops in the colonial area of Caxias do Sul, about a hundred of them directly associated to the wine industry (1905, 6).

By 1914, wine production was further incentivised by favourable fiscal policies regimes, helping this industry to become the main productive sector in the city of Caxias do Sul (Pesciolini Venerosi Reference Pesciolini Venerosi1914, 44). Local newspapers published this information on a regular basis, in order to further stimulate wine production among local colonos. As an example, a 1914 article from Il Colono Italiano announced that wine-related products would be included among the items with lowest taxation – only 2 per cent (AHMJSA, year 5, n. 52, 1914). Perhaps the main evidence of the success of local wine industry during the early twentieth century lay in the rate of its exports, already taking place beyond the state of Rio Grande do Sul.

Figure 5.

Litres of wine exported from Rio Grande do Sul (mainly from the Italian colonial zone). Source: Relatórios apresentados ao Governo do Estado do RS pela Secretaria dos Negócios da Fazenda. Porto Alegre 1908–1914 (see Cavagnolli Reference Cavagnolli1989, 66).

Thus, although local wine production had to compete with imported varieties, the Isabella grape managed to successfully carve out its own market niche in the national economy. While Italian colonos never gave up on the attempt to improve its quality, developing hybrids with other European varieties, by 1914 the Isabella was by far the most successful grape in the region, while other species produced poor yields (Pesciolini Venerosi Reference Pesciolini Venerosi1914, 62). Although attempts to improve the quality of the Isabella started in the late 1890s, in general terms local colonists continued to prefer the Isabella grape over other varieties, due to its resistance to pests and diseases and its abundant yields (Monteiro Reference Monteiro2016, 125).

As the Isabella became the dominant grape, wine production began to stretch beyond the Serra Gaucha, reaching neighbouring coastal regions. Italian colonos were incentivised to acquire coastal lands and to convert them to grape production, whose harvests would later be sent to the colonies to be processed into wine. Winemaking in the Italian colonies of Rio Grande do Sul was becoming a full-fledged regional-national industry, culturally grounded in the uplands of Rio Grande do Sul, while increasingly decentralised in its production chain and commercially directed towards national and international markets (Dos Santos Reference Dos Santos, Dacanal and Gonzaga1992, 143). This distinctive productive structure was also fostered, from the early 1910s, by the creation of cooperative organisations, to preserve the interests of local small producers against both domestic and external competition. By the interwar period there were about 25 cooperatives in the region, gathered in a national labour union of wine producers – known as Sindicato Vinícola do Rio Grande do Sul – created in 1927 to preserve the quality of local wines and to promote their commercialisation (Rodrigues Reference Rodrigues2007, 106–12). The development of the local wine industry was also incentivised by technological innovations such as small windmills and vapour machines. Concurrently, the first large-scale producers began to emerge in the region, profiting from the import substitution policy launched by the Brazilian government (Rothwell Reference Rothwell1959, 70–73).

While the development of a thriving winemaking industry helped Italians redesigning the colonial landscape to avoid major ecological setbacks, it also propelled the emergence of a cultural koiné where Brazilian and Italian factors intermingled. As Italian colonos from different provinces of northern Italy began to linguistically amalgamate in a unified dialectical entity (known as talian), several words related to winemaking emerged. These included expressions such as ‘vendema’ (vintage), ‘mosto’ (grape juice) ‘tinas’ (wine press) ‘bote’ (barrel) ‘mastel’ (tub bath).Footnote ¹⁷ By the 1950s, vine production, together with maize, was undoubtedly the main local culture as well as the ‘fundamental feature’ of the region. Although grapes were rarely commercialised, wine was already extensively exported to other parts of the country, amounting to one third of the region's total production (Valverde Reference Valverde1955, 38–40). The expansion of the wine industry during this time went hand in hand with the improvement of local forestry activities. The lower southern part of the Italian colonial zone was designated for the planting of eucalyptus, whose solid timber would improve the local railway line, thus favouring the commerce of wine and other essential products such as maize, wheat and rice (Valverde Reference Valverde1955, 41). Although by the 1960s, wine-making was already one of the most productive sectors of the Italian colonial zone, modern bio-technologies would further foster the development of the local industry. Towards the 1970s, multinationals from Europe and North America such as Chandon, Maison Forestier, Martini, National Distillers, Château Lacave, and Welch Foods (Suvalan) began to invest in local firms, fostering the development of breeding bio-technologies aimed at diversifying local production (Cavalcante Reference Cavalcante2016, 7). While this posed new issues of environmental sustainability given the increased utilisation of pesticides and agro-toxics, it also reinforced the image of Italian colonos as successful ecological pioneers, in concurrence with the centenary of Italian immigration.Footnote ¹⁸ As recently reported by the Brazilian Institute of Wine, between 2006 and 2019, wine industries in Rio Grande do Sul (mostly based in former Italian colonies) processed an average of 596 million kg of grapes, producing 381 million litres of wine and derivates per year (IBRAVIN 2019).

The encounter with an American grape whose biological characteristics suited the local environment helped Italian immigrants find economic stability and social integration, creating a prosperous wine industry. This in turn stimulated the creation of ritualistic feasts revolving around grapes and other by-products such as wine and champagne.Footnote ¹⁹ These regional traditions, still recurring every year today, demonstrate the importance of the Isabella grape in the identitarian construction of Italian communities. Although the first settlement years were characterised by a controversial adaptation process, their successful winemaking experience legitimised a quasi-epic migratory narrative. This in turn elevated the image of Italian colonos from a group of immigrants struggling to create stable livelihoods, to skilled ecological pioneers capable of transplanting their biological and cultural roots in a foreign environment.

The hybrid gringo identity

Towards the late nineteenth century, a large number of Italian colonos abandoned their homeland to pursue the dream of small landownership. Both the emergence of rural capitalism and their will to preserve a traditional lifestyle of agrarian autonomy were the main political and cultural drives at the core of this radical life choice (Biondi Reference Biondi and Franzina2019, 125–6). Although this propelled a massive migratory process, Italian communities also strived to preserve their culture, their religion and their linguistic identity, with satisfactory results (Giron and Herédia Reference Giron and Merlotti Herédia2007, 118–21). Unlike their peers who were forced to toil in coffee plantations or to make ends meet in urban centres, they could re-establish a rather traditional society on the uplands of southern Brazil, sustained by small tenure agriculture and religious organisations (Franzina Reference Franzina2005, 123–4). On the other hand, substantial geographical isolation forced them to radically adapt agricultural activities to local environmental circumstances. As a consequence, they had to abandon the traditional ‘stable economy’ relying on fragmented patterns of mountaintop farming, for a ‘natural economy’ practised on larger spaces, allowing a hybrid policulture regime where European and American crops intermingled (Zannini Reference Zannini and Franzina2019, 70). In this context, their most difficult challenge was to carry out the agricultural conversion of the region, adapting their productive activities to the local ecosystem. While deforestation and wood logging initially allowed Italians to develop their colonies, they also led to environmental issues that jeopardised the ecological balance of the region. In this sense, the development of the local wine industry was certainly a defining historical juncture, as it allowed the reshaping of the local landscape while at the same time providing a long-term source of economic revenue. The emergence of this quasi-Mediterranean landscape in the midst of the Atlantic rainforest reinforced the cultural identity of Italian communities, who could embrace a traditional activity from their homeland, preserving the rather conservative agrarian lifestyle that was progressively unravelling in their homeland (Bertagna Reference Bertagna, Bevilacqua, De Clementi and Franzina2009, 585–7).

The making of ‘Mediterranean Brazil’ was therefore a complex historical process, in which cultural traditions from the homeland interacted with the complex local ecology of the Serra Gaucha. Although the development of a thriving winemaking industry allowed Italian gringos to become one of the main symbols of the national motto ‘order and progress’ (ordem e progresso), this process was not simply the result of the agrarian skills of this immigrant community. Rather, it was the result of the encounter with a foreign grape species such as the Isabella, whose biological characteristics adapted to the harsh environmental circumstances of the Italian colonial zone. As a result, within a few decades, a rather displaced group of European immigrants became one of the most iconic figures of rural Brazil. Although the 1884 political emancipation of the Italian colonial zone was experienced with mixed feelings by an immigrant community who still did not consider itself as fully integrated in the national social texture, by the early twentieth century the so-called colonos already embodied the image of both self-sufficient farmer and skilled entrepreneur, able to trade their products on both national and international markets.Footnote ²⁰ This is particularly witnessed by the prestige that locally produced ‘colonial’ products still enjoy all over the country to this day.

Although as pointed out by several historians, by the early twentieth century the sense of ‘Italianness’ had lost its realistic connotation, a new syncretic agricultural experience developed among Italian colonos.Footnote ²¹ This brought together renovated Italian agricultural features, Brazilian environmental characteristics and national agrarian incentives, as well as a grape species from a different continent. The result was a hybrid eco-cultural identity, deeply enrooted in the local ecology of the Serra Gaucha, not simply informed by cultural reminiscences from the homeland, but also by the biological qualities of a foreign grape species, indigenous agricultural techniques and institutional plans.