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9 - When Brands Go Bad

The Rise and Fall, and Re-Rise and Re-Fall, of Isaac Royall, Jr.

from Part III - Conflicted Interests, Haunting Associations

Published online by Cambridge University Press:  22 July 2022

Mario Biagioli
Affiliation:
University of California, Los Angeles
Madhavi Sunder
Affiliation:
Georgetown University School of Law

Summary

This Chapter tells the story of the author’s Chair – the Royall Chair at Harvard Law School – and of its donor and his marks. Isaac Royall, Jr., was during his lifetime the largest slaveholder in colonial Massachusetts. The Isaac Royall, Jr., brand has risen, and fallen, and risen again, and fallen again in political struggles spanning from his grandfather’s arrival in Maine as an indentured servant, to Isaac Royall, Jr.’s own precipitous flight from Boston after the commencement of the American revolution, to his former slave Belinda’s struggle for her due at his hands in which she denounced him for exploiting her, to Harvard University’s acceptance of his bequest of the Royall Chair, to the University’s adoption of his heraldic shield as a symbol of the Law School, to the conversion of the hagiographical Royall House museum to the Royall House and Slave Quarters, to a years-long struggle over racial justice at the Law School.It is the story of both the fragility and the durability of a brand that is rich in social meaning and unimportant enough to be transformed into the language of ever-shifting contemporary political struggle.It ends in medias res, the author being uncertain what comes next.

Information

Figure 0

Figure 9.1 Royall family shield with crest.

W.H. Whitmore (ed.), The Heraldic Journal Recording the Armorial Bearings and Genealogies of American Families, vol. i (Boston: J.K. Wiggin, 1865), 12.
Figure 1

Figure 9.2 Royall House and Slave Quarters.

Samuel Adams Drake, Some Events of Boston and Its Neighbors (Boston, 1917).
Figure 2

Figure 9.3 Robert Feke, “Isaac Royall and Family.”

Harvard Law School Library, Historical & Special Collections.
Figure 3

Figure 9.4 Royall/HLS shield. HLS retired and removed this shield in March, 2016 (see Figure 9.13).

Harvard Law School Office of Communications.
Figure 4

Figure 9.5 Original sketch of the Harvard seal. Harvard University. Corporation. College Book 1, 1639–1795. UAI 5.5 Box 1.

Harvard University Archives.
Figure 5

Figure 9.6 Bookcase in the Caspersen Room with the Royall/HLS shield.

Brooks Kraft.
Figure 6

Figure 9.7 Advertisement.

Harvard Law School Bulletin 21:1 (October 1969).
Figure 7

Figure 9.8 Wm. Chelsea LTD, Scarsdale, NY, “Harvard Law School Silk Necktie.”

Harvard Law School Library, Historical & Special Collections.
Figure 8

Figure 9.9 Glass bottle with Royall family shield. Theresa Kelliher for the Royall House and Slave Quarters.

Figure 9

Figure 9.10 Heitz Wine Cellars, St. Helena, CA, “Wine bottle belonging to Archibald Cox.”

Harvard Law School Library, Historical & Special Collections.
Figure 10

Figure 9.11 Charles Hamilton Houston Institute for Race & Justice Grand Opening Celebration web page.

Harvard Law School.
Figure 11

Figure 9.12 Tea ceremony at the Royall House.

Harper’s Bazaar, 1915.
Figure 12

Figure 9.13 Removing the shield from Ames Courtroom.

Lorin Granger/HLS Staff Photographer.
Figure 13

Figure 9.14 Black Tape Incident.

Lark Turner.
Figure 14

Figure 9.15 Drew Faust and Annette Gordon-Reed unveiling the monument in the Crossroads.

Rose Lincoln/Harvard University.

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