Hostname: page-component-89b8bd64d-nlwjb Total loading time: 0 Render date: 2026-05-06T23:33:41.183Z Has data issue: false hasContentIssue false

Intuitive numbers guide decisions

Published online by Cambridge University Press:  01 January 2023

Ellen Peters*
Affiliation:
Decision Research, Eugene, OR University of Oregon, Eugene, OR
Paul Slovic
Affiliation:
Decision Research, Eugene, OR University of Oregon, Eugene, OR
Daniel Västfjäll
Affiliation:
Decision Research, Eugene, OR
C. K. Mertz
Affiliation:
Decision Research, Eugene, OR
*
*Address: Decision Research, 1201 Oak Street, Suite 200, Eugene, OR 97401. Email: empeters@decisionresearch.org.
Rights & Permissions [Opens in a new window]

Abstract

Measuring reaction times to number comparisons is thought to reveal a processing stage in elementary numerical cognition linked to internal, imprecise representations of number magnitudes. These intuitive representations of the mental number line have been demonstrated across species and human development but have been little explored in decision making. This paper develops and tests hypotheses about the influence of such evolutionarily ancient, intuitive numbers on human decisions. We demonstrate that individuals with more precise mental-number-line representations are higher in numeracy (number skills) consistent with previous research with children. Individuals with more precise representations (compared to those with less precise representations) also were more likely to choose larger, later amounts over smaller, immediate amounts, particularly with a larger proportional difference between the two monetary outcomes. In addition, they were more likely to choose an option with a larger proportional but smaller absolute difference compared to those with less precise representations. These results are consistent with intuitive number representations underlying: a) perceived differences between numbers, b) the extent to which proportional differences are weighed in decisions, and, ultimately, c) the valuation of decision options. Human decision processes involving numbers important to health and financial matters may be rooted in elementary, biological processes shared with other species.

Information

Type
Research Article
Creative Commons
Creative Common License - CCCreative Common License - BY
The authors license this article under the terms of the Creative Commons Attribution 3.0 License.
Copyright
Copyright © The Authors [2008] This is an Open Access article, distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Figure 0

Table 1: The subjective difference between two numbers based on different logarithmic bases for mapping

Figure 1

Table 2: Sample characteristics in the younger and older age groups.

Figure 2

Figure 1: Quintile split on the distance-effect slope across younger and older adults (n = 29/quintile).

Figure 3

Table 3: Intertemporal choice — General-linear-model results of the scaled preference (–6=much prefer immediate reward to +6=much prefer delayed reward) by the distance-effect slope, age, numeracy, and gender.

Figure 4

Figure 2: Study 1. Predicted preference by slope quintile split (–6 = prefer immediate reward to +6 = prefer delayed reward).

Figure 5

Table 4: Logistic-regression results of Institution-X choices in the charitable-foundation task.

Figure 6

Figure 3: Study 2. Predicted probability of choosing Institution X by distance-effect slope quintile.

Figure 7

Table 5: Proportion of choices of Institution X among younger and older individuals who vary in the precision of mental-number-line representations (shown as a median split on the distance-effect slope) and numeracy (low scores = 4–8; high scores = 9–11 out of 11 possible)

Figure 8

Figure 4: Hypothetical logarithmic mappings from symbolic numbers on the x-axis to subjective (or perceived) numbers on the y-axis. Each line represents a hypothetical individual with a different logarithmic base for the transformation.

Figure 9

Table B1. Results of random-effects model of mean correct reaction times.

Figure 10

Table B2. General linear model predicting numeracy scores.

Figure 11

Table B3. General linear model predicting distance-effect slopes.