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A Review of Research on Nonprofit Communications from Mission Statements to Annual Reports

Published online by Cambridge University Press:  01 January 2026

Lawrence Souder
Lawrence Souder*
Affiliation:
Drexel Edits: A Center for Support of Nonprofit Communication, Drexel University, 3141 Chestnut Street, Philadelphia, PA 19104, USA
*
ls39@drexel.edu
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Abstract

This review surveys the state of research on nonprofit communication and collects and summarizes the resulting advice for nonprofit communication practice. The citations of research papers since 2000 were collected from standard bibliographic databases and selected bibliographies. The resulting collection of papers was summarized and synthesized into relevant themes and organized into five broad categories: (1) strategic planning, (2) management, (3) development, (4) outreach, and (5) accountability. From these broad themes, comparisons and contrasts arise between the research and current practice of nonprofit communications.

Résumé

Résumé

Cette étude examine l’état de la recherche sur la communication des organisations à but non lucratif, et rassemble et résume les avis qui en résultent pour les pratiques de ces organisations en matière de communication. Les références des travaux de recherche depuis 2000 ont été réunies à partir de bases de données bibliographiques courantes et de bibliographies sélectionnées. Ce recueil de travaux a été résumé et synthétisé en thèmes pertinents et structuré en cinq grandes catégories: (1) la planification stratégique, (2) la gestion, (3) le développement, (4) la portée et (5) la responsabilité. De ces grands thèmes, des comparaisons et des distinctions apparaissent entre la recherche et les pratiques actuelles des organisations à but non lucratif en matière de communication.

Zusammenfassung

Zusammenfassung

Diese Rezension untersucht den Stand der Forschung zur Kommunikation im gemeinnützigen Bereich und erstellt eine Zusammenfassung der sich daraus ergebenden Empfehlungen für die Kommunikationspraktiken im gemeinnützigen Bereich. Die Zitierungen von Forschungsarbeiten seit 2000 wurden aus standardmäßigen bibliographischen Datenbanken und ausgewählten Bibliographien zusammengetragen. Die gesammelten Dokumente wurden in entsprechenden Themenbereichen zusammenfassend dargestellt und in fünf umfassende Kategorien unterteilt: (1) strategische Planung, (2) Managment, (3) Entwicklung, (4) Outreach und (5) Rechenschaftslegung. Bei diesen umfassenden Themen ergeben sich Zusammenhänge und Gegensätze zwischen der Forschung und den gegenwärtigen Kommunikationspraktiken im gemeinnützigen Bereich.

Resumen

Resumen

La presente revisión evalúa el estado de la investigación sobre la comunicación de las organizaciones sin ánimo de lucro y recopila y resume el asesoramiento resultante para la práctica de la comunicación de las organizaciones sin ánimo de lucro. Las citas de documentos de investigación desde el año 2000 fueron recopiladas de bases de datos bibliográficas estándar y de bibliografías seleccionadas. La recopilación resultante de documentos fue resumida y sintetizada en temas relevantes y organizada en cinco amplias categorías: (1) planificación estratégica, (2) gestión, (3) desarrollo, (4) alcance, y (5) responsabilidad. De estos amplios temas surgen comparaciones y contrastes entre la investigación y la práctica actual de las comunicaciones de las organizaciones sin ánimo de lucro.

摘要

摘要

本文调查了非盈利组织的沟通研究的状态,搜集并汇总由此为非盈利组织的沟通实践提供的建议。从标准书目数据库和选定参考书目收集了自2000年起的研究论文引用。由此编制的论文集合被汇总和综合为相关主题,分成五个大类:(1) 战略规划,(2) 管理,(3) 发展,(4) 延伸和 (5) 可说明性。通过这些得出非盈利组织的沟通研究和当前实践之间的比较和对比。

要約

要約

本研究のレビューでは、非営利組織のコミュニケーション研究の現状を調査しており、収集および非営利組織のコミュニケーション実践結果のアドバイスをまとめたものである。2000年以降の研究論文の引用は、標準的な書誌データベースから収集されて、文献目録が選択された。本論文では結果のコレクションを要約して、関連するテーマに合成して、5つの広範なカテゴリ、 (1) 戦略的な計画、 (2)管理、(3) 開発、(4) アウトリーチ、(5) 責任に分類した。これらの幅広いテーマから非営利組織のコミュニケーションにおける現在の実践と研究における比較と対比が生じる。

ملخص

ملخص

هذه المراجعة تفحص وضع البحوث في التواصل الغير ربحي وتجمع وتلخص النصائح الناتجة عن ممارسة التواصل الغير ربحي. تم جمع الإستشهادات بالرأي من المقالات البحثية منذ عام 2000 من قواعد بيانات ببليوجرافية قياسية والببليوجرافيات المحددة من مصادر البحوث. قد تم تلخيص و توليف المجموعة الناتجة من المقالات في شكل موضوعات ذات صلة وتنظيمها في خمس فئات رئيسية هي: (1) التخطيط الاستراتيجي،(2) الإدارة،(3) التنمية،(4)التوعية، و(5) المساءلة. من هذه الموضوعات العامة تنشأ المقارنات والتناقضات بين البحث والممارسة الحالية المتمثلة في وسائل الإتصال الغير ربحي

Keywords

CommunicationResearchPracticeNonprofitFor-profit

Information

Type
Original Paper
Information
Voluntas: International Journal of Voluntary and Nonprofit Organizations , Volume 27 , Issue 6 , December 2016 , pp. 2709 - 2733
Copyright
Copyright © International Society for Third-Sector Research and The Johns Hopkins University 2016

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