Feeling rules, sport, and gender in post-war Germany and Austria

Sport was en vogue in 1920s Europe and North America. Hygiene and health ideologies and new rhythms of life led to a veritable sports craze across all classes and genders (Eisenberg Reference Eisenberg1999; Hau Reference Hau2017; Jensen Reference Jensen2010). This craze also affected the press; in the 1920s, sport journalism became an “indispensable section of the daily newspaper” (McChesney Reference McChesney and Wenner1989: 55). While in the late nineteenth century women already claimed their place in sports of all kinds (Ebert Reference Ebert2010; McCrone Reference McCrone1991), it was only after the First World War that women’s sport really took off (Cahn Reference Cahn2015; Fenner Reference Fenner2001; Skillen Reference Skillen2012). The First World War changed everyday life and its constituent structures in Europe: not only had it significantly altered the political statutes, but it also unsettled the bourgeois gender order established in the long nineteenth century. The Weimar Republic, that succeeded the Wilhelmine Empire after the end of the First World War, as well as the First Republic of Austria, which followed the Habsburg Monarchy, were politically fragmented societies. In addition to the loss of political power and territorial influence of the two states, the social order had also been shattered – developments that were accelerated and catalyzed by the war, but had already been foreshadowed beforehand (Canning Reference Canning, Metzler and Schumann2016). While “war heroes” were celebrated for their courage and strength, the First World War had, in fact, left many men and their bodies fragile, trembling, and vulnerable. An estimated more than 2.7 million men returned “war-damaged” (“kriegsgeschädigt”), their presence directly contradicting the idea of an “iron masculinity” (Kienitz Reference Kienitz, Hagemann and Schüler-Springorum2002: 187). In Austria and Germany alike, disabled men were the subject of public debate and great concern (Healy Reference Healy, Wingfield and Bucur2006).

Many women, meanwhile, had taken over the duties of men ordered to the front during the war (Davis Reference Davis, Hagemann and Schüler-Springorum2002; Healy Reference Healy2002) were now actively involved in the economy, and unwilling or unable to give up their occupations to make space for those returning home. Moreover, in Germany and Austria, women had, since 1918, won the right to vote and to stand for election. Although the thesis that the “Great War” fluidly transitioned into a “war of the sexes” cannot be sustained, the postwar years nevertheless provided an opportunity to renegotiate gender relations (Jensen Reference Jensen2010) and were perceived by contemporaries as a tipping point (Kundrus Reference Kundrus, Hagemann and Schüler-Springorum2002). Sports fields and gymnasiums were sites of such renegotiations: the presence of disabled male bodies in the public sphere contrasted sharply with female bodies perceived as healthy and socially strengthened which increasingly conquered public sports spaces and thus heightened the discussions about a new kind of femininity.

Women’s sport was seen ambivalently. As a contribution to fertility, turning women into stronger and healthier mothers, it was welcome, but as a threat to female grace, elegance, and softness, it was considered unhealthy and dangerous – even ugly. Advocates on both sides leveraged scientific arguments, and much effort was put into finding just the right amount, extent, and form of exercise considered suitable for women. Psyche was as much at the center of the debates as physique, and thus so were the emotions women experienced during sport and what they would do to athletes. Opponents of female (competitive) sport feared that sporting successes would be dearly purchased “with the loss of important female qualities,” Hartwich Reference Hartwich1936: 7)Footnote ² and that sport would “crush, even kill” the “feminine sensibility” (“Frauensport und Aesthetik” 1926: 1) of athletes. Did, they wondered, the sight of sweating, muscular female athletes not offend the viewers’ “sense of beauty” (ibid.)?

But changes to the bodies of female athletes were not the only concern of the detractors. They also worried about women’s mental, moral, and emotional constitution, such as an unwomanly taste for ambition or desire to win – feelings that were at the core of the sportsgirls’ emotional style. On the other side, feminists and female athletes referred to the empowering emotions developed by sport to argue their case: “successful sporting achievements generate a feeling of satisfaction,” (Deutsch-Kramer Reference Deutsch-Kramer1929: 11–13) they claimed, and “many women will experience in themselves that when they do sports, they also become more courageous and self-confident” (ibid.). If and how women should exercise and how women’s sports could be done tastefully became a hotly debated question, and feeling rules were right at the center.

Feeling rules, understood in the spirit of this special issue as “historically and culturally contingent norms and expectations that manage the expression of emotions, judge their appropriateness, and sanction divergences” (introduction in this issue) are crucial for practices of self-fashioning and “emotion management” (Hochschild Reference Hochschild1979: 551). For women athletes, refusing to play by old-fashioned feeling rules became a political practice of self-fashioning and helped them to develop an emotional style of their own. Emotional styles are shared and shaped by a group and emerge in distinction to or in connection with prevailing feeling rules and emotional regimes (Fürst Reference Fürst2014; Gammerl Reference Gammerl2012). Like feeling rules, emotional styles are situated in a certain time and space; they are historically contingent. As William Reddy (Reference Reddy, Karafyllis and Ulshöfer2008: 85) has put it, they “come and go, develop or decay, according to whether they work for communities.” As contingent styles and as a means of (group) distinction, they are vehicles of taste in the Bourdieuian sense (Bourdieu Reference Bourdieu1984).

Adding to Pierre Bourdieu’s theories, sociologist Antoine Hennion (Reference Hennion2007: 109) has emphasized the practical and productive work of taste: “Taste is a making, a ‘making aware of’, and not a simple act of sensing.” Stressing the active, embodied and sensory quality of tasting as a practice that is central to subjectification, Hennion underscores the close intertwinement of tasting and feeling. Not only can emotions serve as an object of taste; they are, moreover, actively involved in the formation of certain tastes, shaping the feeling rules regarding taste, but also what is considered a tasteful feeling. Emotions, through the role of bodies, experiences, and subjectifications, connect structure and context to the actors implementing practices of social distinction. To understand changes in feeling rules means to understand changes in the possibilities of becoming a subject. They are active in one’s shaping one’s self as a potent part of society and highlight the agency the seemingly mundane and profane can unfold in these kinds of changes. When women in the postwar period advocated for their right to play sports and, in the process, for their right to experience and display feelings such as ambition, the will to win, excitation, or fury, they paved the way for new ideas of female subjectification that had an effect far beyond sports.

The reasons why the discussions about new female emotional styles nevertheless focused so much on sports were manifold. Doing sports was popular, and as a particularly visceral emotional practice, sport provided feelings with a public stage. Most importantly, the feeling rules of sport had initially been established primarily by and for men and in relation to a martial idea of masculinity (Burstyn Reference Burstyn1999). The set of rules crystallizing in the concept of “sportsmanship” did not incidentally include its target group in its very name. By the end of the nineteenth century, the establishment of many popular sports was motivated by “the reaffirmation of an idealized form of masculinity” (Magrath et al. Reference Magrath, Cleland, Anderson, Magrath, Cleland and Anderson2020: 3). Training and representation foregrounded male virtues, including aggression, competitiveness, but also obedience to leadership and discipline, and was often framed as preparing men for wars to come (Cronin Reference Cronin and Riss2022). German gymnastics, in particular, developed specifically as a school of masculinity where these virtues were practiced and male bodies were prepared for military service (Goltermann Reference Goltermann1998).

Such links between competitiveness, sports, and masculinity were particularly visible in the modern Olympic Games and their founder Pierre de Coubertin, who conceived of life as a permanent struggle and sports as means to prepare for it. In his vision, the games would provide a “solemn and periodic exaltation of male athleticism with … female applause [as] a reward” (Cayleff Reference Cayleff1996: 12) – except for clapping, to him women’s participation was “against the law of nature” (Woolum Reference Woolum1998: 35). However, Coubertin did not go uncontested and female athletes took part in the Olympic competitions, albeit unofficially at first (Pfister Reference Pfister, Hofmann and Krüger2013). Yet, competing, ambitious sportsgirls challenged the emotional regime of the nineteenth-century bourgeoisie (Frevert Reference Frevert1989; Habermas Reference Habermas, Hettling and Hoffmann2000) that had informed Coubertin’s reasoning and still prevailed in many parts of society, which did not envisage a competitive, fierce emotional style for women.

Disagreement with the changing feeling rules for women was a pivot of Mimi’s story. It was personified by Mimi’s Aunt Mathilde, who complains about her niece’s “horrible” behavior. When, after winning a swimming competition, Mimi publicly celebrates, she is heavily reproached: “You behaved like a harlot, yes, like a harlot,” (Lang-Mahler Reference Lang-Mahler1926a: 14) Mathilde says. It was not only that Mimi turned herself into a spectacle; worse, her conduct was documented and is there for all to see: “in the newspaper a picture has also been published in which three men carry you, the half-naked one, on their shoulders. Appalling, I tell you, it is appalling” (ibid.).Footnote ³ Her niece’s expressive elation – Mathilde comments on Mimi’s “frenzy” mixed with total exhaustion – led to physically intimate moments with men, pictures of which were then circulated by the local press. This stokes very strong emotions in Aunt Mathilde herself: shame, sadness, anger, concern, and a strong distaste for her niece’s display of ambition, which appears ugly to her. Mimi, of course, takes a different stance. For her, expressing joy and triumph after a hard-earned athletic victory is part of her self-image as a “modern sportsgirl.” In fact, Mimi is entirely unbothered by Aunt Mathilde’s indignation. It amuses her, and she even makes fun of her relatives’ outdated views by overexaggerating the scandalous moment.

It is probably no coincidence that Mimi and Mathilde’s fictional conflict, in a story published by the press, is also about the press: it not only addressed the current fashion for women’s sport, but also, self-reflectively, incorporated the role the press played in it. Female athletes were an increasingly prominent topic in newspapers, revealing both the popularity and relevance of the question of the feeling rules that should apply to the sportsgirl and women’s sports and the central role that newspapers and magazines played as platforms for such discussions.

The female athletes also contributed to this discourse. They presented themselves as experts in the press – such as an unknown author with the enigmatic acronym “ter.” (1927), who mused at length about the landscape of German women’s hockey in the Deutsche Allgemeine Zeitung. Other proponents argued eloquently in favor of women’s sport and pulled out all the stops, such as Elsa Matz, a doctor of philosophy, member of the Reichstag, and director of a lyceum. In addition to the “body control” achieved through exercise, Matz’ (Reference Matz1929: 2) comments emphasize above all the more general “strong life-enhancing moments” and “strengthening” of “willpower” achieved through sport, highlighting the effects that sport had on the inner lives and self-images of the female athletes. Some sportsgirls additionally used the press as a platform to popularize “their” sport, presenting the emotions generated by the chosen discipline as a strong asset. Handball player Lucy Fuchs reported in the Wiener Sport-Tagblatt:

The press provided the proponents of female exercise with the opportunity to advocate for their concerns and to display the ways of feeling offered by sport in a beneficial light – it also allowed their opponents to speak up.

The press as a site of the formation of feeling rules

Mimi’s story itself reveals a variety of opinions, feelings, and judgments about the emotional component of women’s sports, thereby reflecting the public discussions that existed outside the literary world of Mimi and her misogynist contemporaries. The story’s characters were overdrawn and clichéd, yet they related to readers’ lives, providing a ground for identification and friction. Readers were confronted with a certain stereotype of the sportsgirl and were invited by the story to judge whether Mimi’s behavior was in keeping with decorum or not. The story also provoked feelings of sympathy and antipathy for the protagonists and gave insights into the characters’ emotions that made them relatable to the reader. Identification with the characters made people realize what appropriate feelings for certain situations might be and how these emotions and their displays might then be evaluated by their contemporaries (Zunshine Reference Zunshine2006). In this regard, Mimi’s story, alongside the many others written in the same vein, followed the tradition of the classic novels of the eighteenth and nineteenth centuries, which had changed literature and the way the audience related to characters: readers wanted to identify with fictional people, not admire them from afar (Richter Reference Richter2017). Following the characters on their adventures was part of an emotional education (Ablow Reference Ablow2010; D’Arcens Reference D’Arcens, Barclay, Crozier-De Rosa and Stearns2021; Frevert et al. Reference Frevert2014) that enabled readers to engage with and figure out (new) emotional styles. As a platform for discussing, narrating, and transmitting emotions, the press was an educational agent that offered readers guidance on what to feel, as well as when and where to feel it.

Thus, magazines and newspapers can be considered potent platforms and sites of the formation of feeling rules – particularly in the 1920s when they were among the most important and widely consulted sources of information (Fulda Reference Fulda2009; Hakkarainen Reference Hakkarainen2022).Footnote ⁵ At that time, the press was increasingly giving space to sports and related events and issues; indeed, sometimes the 1920s are referred to as the “Golden Age of Sport Journalism” (cf. McChesney Reference McChesney and Wenner1989: 55). In Weimar Germany, sport journalism co-evolved with the establishment of sport as a mass activity and the press became a crucial site of the formation of a Sportverständnis – a deeper understanding for the rules and benefits of sporting practices (Scharenberg Reference Scharenberg2012).

There was a growing number of magazines dedicated purely to sports. In addition, general newspapers, which circulated in great numbers – in 1925 three million newspapers flooded Berlin over the course of just one day (Fulda Reference Fulda2009: 17) – reported sports news regularly and had separate sections for it. Newspapers, magazines, and journals were largely involved in establishing, and then spreading, the language used to talk about sport events and exercising in general. They presented differing points of view, quite often in a literal sense because the sports sections were particularly richly illustrated (Bonah and Laukötter Reference Bonah, Laukötter, Bonah and Laukötter2020; Veder Reference Veder2011). Mimi’s story was illustrated with pictures of real-life athletes, often well-known ones, blending fiction with the very reports that the magazine published in another section (Figure 1).

Figure 1.

“Two who are in a good mood”: A photo of two well-known real-life swimmers was used to illustrate the fictional story of Mimi, giving it a semblance of reality.

Source: Illustriertes Sportblatt Nr. 41, 9.10.1926, p. 14, © ANNO/Österreichische Nationalbibliothek.

Thereby, the press played a major role in setting standards for how doing sports should look, feel, and be perceived. It fueled expectations and shaped the experiences of athletes and spectators alike, providing templates for expressions, opinions, attitudes, and, thus, for what one should feel while doing or watching sports. Reading and engaging with (non-)fictional texts as emotional practices (Flannery Reference Flannery2016) also played a role in this. Readers may have felt pleasure while following Mimi’s story, a thrilling outrage at her behavior, or anger at her mother’s and aunt’s reactions. They may have been touched and affected by the written emotions, as well as by the attitudes toward the emotions of female athletes expressed elsewhere in the magazine. Perhaps they stopped buying the magazine or recommended it to friends, wrote letters to the editor, or sent in jokes to the humorous section.

In the issue containing the first episode of Mimi’s story (the first and only serial story the journal published), the Illustriertes Sportblatt, which at that time reported on female athletes in every issue, printed a poem presumably submitted by a reader entitled “Women’s Sports.” The poem mocks female athletes and describes how a sportsgirl neglects her duties as a wife to exercise and how her husband, threatened by her new strength, does not dare to talk back: “If he grows tired of it,/he’ll be in for a knockout;/If the husband complains: ‘It’s not right,’/Then he’ll really be in trouble!” (Ali 1926: 16).Footnote ⁶ While it is impossible to reconstruct readers’ responses to fictional as well as non-fictional tales, it is safe to assume that they were fueled and shaped by the emotions they experienced while reading. Small details, such as this poem, serve as clues indicating that Mimi’s story was related to ongoing debates that moved the readers beyond the fictional.

Through their active engagement with feelings and their evaluation, the press and its audience aimed at preserving or altering feeling rules, at solidifying or reworking taste. Emotions are mixed into the work of tasting, as Hennion (Reference Hennion2007: 101) puts it: “to taste is to make feel, and to make oneself feel, and also, by the sensations of the body …, to feel oneself doing.” Feelings are the agents of taste in all its nuances, thus feeling rules are deeply involved in the processes of tasting. By engaging their readers’ emotions and inviting them to re-live a sports game or follow an athlete’s story – be it fictional or not – the authors and readers as well as the newspapers and magazines participated in the practices of creating not only an understanding of sports (Scharenberg Reference Scharenberg2012) but also a specific taste for sports. In addition, they provided the opportunity for self-reflexivity: to re-evaluate the feeling rules that applied in this realm of everyday life and were acted out in the stories and reports they published. Writing and reading about, evaluating, and classifying emotions is not divorced from feeling those emotions oneself. Feeling rules underlay the writing of press releases and the press releases themselves added to these rules – implicitly and sometimes explicitly. In naming, describing, locating, and judging emotions the press was involved in creating, differentiating, and communicating emotional styles of all kinds.

Methodological reflections

The more than one hundred snippets on which this study is based can serve as the basis for a thick description (Geertz Reference Geertz1973) of the affective realm of sport. Thus, they make accessible the emotional experience of engaging with sports and the feeling rules that were involved at the time, be it through reading, writing, or exercising. Coming from cultural and historical anthropology, I have employed an approach sometimes called historical ethnography in the German-speaking academy (Fenske Reference Fenske2006; Ingendahl and Keller-Drescher Reference Ingendahl and Keller-Drescher2010; Wietschorke Reference Wietschorke2010). Ethnography is not just a method, but an epistemic attitude. It does not necessarily refer to concrete methods, such as conducting interviews or participatory observation, but rather to a fully comprehensive research program, which is characterized by the will to draw as near to the actors of the researched field as possible and to give validity to their experiences and self-interpretations (Ehn et al. Reference Ehn, Löfgren and Wilk2016). While such a research program obviously affects the choice of methods, it is not limited to a particular set of methodologies. Cultural anthropologist Clifford Geertz (Reference Geertz1973: 5) coined the term thick description to characterize this approach, conceiving of cultures as self-spun “webs of significance.” The task of ethnographers is therefore the interpretive – that is, thick – description of what they find in search for this significance and the connected processes of meaning-making. Thick description has become the defining characteristic of ethnographic work. Geertz did not have historical, archival research in mind, but his idea of ethnography has proven to be eminently applicable to the past. Darnton (Reference Darnton1999), in particular, a teaching collaborator of Geertz, is known for popularizing the ethnographic method in the historical sciences. Working through the archive is akin to working in the field and historical sources are surviving testimonies of past significance-web weavings. As such, they allow insights into meaning-making practices as well as to the lived experiences which make up the raw material for the weaving. Part of these lived practices condensed into historical sources are the feeling rules that mold the lived life and are performed, consolidated, and changed by it.

Key to this approach is practice theory (Wietschorke Reference Wietschorke2010). It recognizes not only the practices of meaning-making, such as writing, narrating, or interpreting, but, crucially, also the practices encompassed in them that have condensed into discourse in the surviving sources – the embodied experiences of sport in our case. The ethnographic will and claim to make the involved actors speak – the journalists as well as the sportsgirls they write about, the readers that engage with their writings, and so on – to put their experiences, emotions, perspectives, interpretations, and their expertise at the center of attention and to take them seriously can be applied to historical actors. Of course, classic ego-documents such as letters and diaries, may initially be considered the optimal sources of information for such an endeavor. Yet precisely because the press played such a key role in shaping and negotiating sport in the 1920s, because it gave rise to trends such as the taste for sportsgirls, and because it was often (ex-)athletes who wrote about sport as journalists (Scharenberg Reference Scharenberg2012: 191), journalistic products are especially well-suited for pursuing the questions posed in this article. Particularly in view of the fact that the authors who spoke out in the newspapers were often athletes, newspaper readers, sports spectators, and much more at the same time, who interpreted their experiences and adventures in a meaningful way and with a variety of intentions to imprint events on the sports fields themselves, it becomes clear that the texts can indeed be regarded as nodes of everyday life practice and the feeling rules involved in it.

The emotional style of the sportsgirls

Sportsgirls were distinguished by a variety of attributes, including how they felt and dealt with emotions. A unique emotional style was said to characterize the figure of the sportsgirl: they communicated straightforwardly and impulsively, were ambitious, cool, liked to celebrate, and had a will to win – ways of feeling that were cultivated during competitive sports and that contradicted traditional female feeling rules. Nineteenth-century bourgeois ideals saw women, above all, as guardians of the private domain, keeping the family together with gentleness and prudence, and taking care of its moral (religious) edification (Habermas Reference Habermas, Hettling and Hoffmann2000). Of course, the practice did not always correspond to this ideal, but in the 1920s, it did act as a contrasting foil and as representative of the old-fashioned mores.

It would be too simple, however, to understand sportsgirls only in terms of gender distinctions and as a revolution against conservative gender orders. Rather, the figure and the emotional style associated with the phenomenon emerged from a complex interplay of conformity and subversion. As British sports historian Fiona Skillen (Reference Skillen2013: 181) has pointed out, the sportsgirl originated with a change in male tastes. The Daily Mirror of April 30, 1921, included a cartoon depicting the “change in taste” in young men’s love interests: bachelors were now looking for “lovely, beautiful” girls with a “perfect shot” and “drive” (instead of “gentleness” and “grace”) (Haselden Reference Haselden1921). Skillen (Reference Skillen2013: 182) uses this example to show that, like the “flapper,” the “sportsgirl” became a symbol of “new modernity,” a powerful iconic typus and an object of desire – male and female alike. Skillen also underlines that the press played an important role in making, disseminating, and popularizing this new stereotype of femininity, not only by praising sportsgirls and spreading advertisements that used images of them to promote “modern” products, but also by mocking, judging, and reprimanding them. Sportsgirls were characterized by more than just playing sports. Being a sportsgirl was depicted as a lifestyle which one (but obviously not everyone, as sportsgirls were mostly imagined as economically well-off) could buy into through acquiring certain products such as tennis dresses, bathing suits, cigarettes, or cars. Yet being a sportsgirl was not just about consumer culture; it also meant behaving, speaking, and feeling in a certain way – and, of course, actively participating in sports. Skillen describes how the sportsgirl-stereotype was linked to many established attributes of modernity, such as speed, rationality, health, and naturality, how sportsgirls were equipped with a fair amount of consumer goods, connected to attitudes and opinions, and staffed with activities that suited those accessories. In addition, sportsgirls were linked to a particular emotional style.

According to the historian Benno Gammerl (Reference Gammerl2012: 163), emotional styles “encompass … the experience, fostering, and display of emotions, and oscillate between discursive patterns and embodied practices as well as between common scripts and specific appropriations.” They serve as means of community formation, by engaging with, and sometimes willfully challenging prevailing feeling rules. Using the example of the Soviet hippie community, Juliane Fürst (Reference Fürst2014) has shown that emotional styles thus can function not only as forms of protest, but also as directed attempts to change common norms and structures.

Mimi is an obvious embodiment of the sportsgirl’s emotional style. She is portrayed as “one of those sportsgirls” with a revealing dress, an Eton hair-cut (the short version of a bob), red lipstick, “hysterical” when it comes to sport, reckless in romance, flirtatious, and with a forthright and sassy mode of speaking. The first pages of her story reveal Mimi’s emotional style in contrast to that of her mother, who, like Aunt Mathilde, serves as a representative of the previous, more sentimental, but also morally stricter generation of women. When her mother is on the verge of bursting into tears due to her daughter’s behavior, Mimi reacts with empathy, but also with wit and irony: “Mom, you’re already at the start of another long-distance crying session; I can’t go along with that, I’ll shut up already and do what you want.” (Lang-Mahler Reference Lang-Mahler1926a: 14).Footnote ⁷ Although Mimi bows to her mother’s will, she does not do so wholeheartedly: she agrees to becoming engaged to the undesirable candidate, but she is acting against her will and her feelings – and in keeping with the candid, fierce, and rough emotional style of sportsgirls, she makes no secret of this. Mimi’s self-understanding as a sportsgirl does not necessarily change her actions, but it definitely changes her feelings about these actions and the way she presents herself. In a letter to her (unwanted) future husband, she explicitly expresses her absence of emotions:

Straightforward and cool, Mimi puts her fiancé on notice about her feelings (or rather, her lack of feelings), meeting him, sportsman-like, at eye level. She takes a seemingly rational and unemotional stance toward marriage (she is willing to get married to support her family financially, but also very outspoken about her non-existent romantic feelings) and only feels passion for her club. Her sports emotions, meanwhile, are presented critically in the story, which questions their exuberance and validity. The text raises doubts about the authenticity of sportsgirl-feelings and provides readers – despite all sympathy for Mimi – a critical interpretation of the sport craze. Mimi’s emotional style appears as a delusion, an empty shell, an ersatz for something else, or at least as immoderate, and in its exaggeration, even as morally reprehensible.

Mimi’s story conveys an exaggeration of the new emotional style, infused with an inherent critique that makes it clear that the sportsgirls’ disregard for feeling rules would ultimately be to the detriment of their own happiness. Through Mimi’s story, the resentments against sportsgirls become clear; their style is portrayed as desirable but at the same time in need of constraint and not to be taken entirely seriously. The moral of the story is not hard to extract: the sportsgirls’ emotional style was acceptable as a flirty allure, but ultimately, the feelings women cultivated through sports were harmful to them in their intensity. Sooner or later, they would come around and turn away from sporting ambition and the missteps that came with it. Sportsgirls were thus confronted with the challenge of keeping their athleticism and their athletic emotions within the narrow boundaries of good taste if they wanted to remain socially accepted. This was a task that required a lot of work: work on and with feelings – their own portrayed sports emotions and the feelings of those who judged them. Only in conforming to traditional feeling rules, at least to a certain extent, was it possible to reform these rules and in doing so create more freedom to engage in sports.

For this, the very journalistic platforms that built up and distributed the sportsgirl image in all its facets were used. The arguments put forward by the sportswomen were not purely discursive, but also aesthetic – and in this, they resembled the criticism directed against the sportsgirls. An issue of the Illustriertes Sportblatt, which included a sequel to Mimi’s story, also featured a series of photos depicting successful and well-known female athletes doing housework, care work, and wage labor, thus countering the accusation “that our female sports stars are only good at ‘playing sports’” (“Sportlerinnen ‘in Zivil’” 1927: 13).Footnote ⁹ Starting in October 1927, the Wiener Sportblatt even introduced the column “Der Sport der Frau” (The Women’s Sports), in which it placed itself – with a paternalistic, patronizing gesture – “in the service of the good cause” (“Für den Frauensport” 1927: 8) and enabled “the ladies” to “fight for women’s sports with energy themselves” (ibid.). The column included the series “Die Sportlerin im Bilde” (literally “The Female Athlete in the Picture,” but also figuratively “has insights” or “knows her way around”), which set out to provide visual evidence of the usefulness of women’s sports, as the editorial for the series indicated:

Female athletes themselves also expressed their views in the column and reworked the stereotyping that formed under the title “sportsgirl.” In an open letter to a certain “Uncle Robert” – strongly reminiscent of Mimi’s Aunt Mathilde – a “well-known Viennese sportswoman, the type of young girl of 1927” (“Brief an einen Unbelehrbaren” 1927: 3) defended sports in a gallant, chatty, bourgeois tone against old gentlemen, from whom she had obviously often reaped ridicule and misunderstanding for it:

With a “firm handshake” and clear words, the pseudonymized author of the letter (“a well-known Viennese Sportswoman”) worked through the accusations against the female athletes, taking advantage of the bold, brash, yet polished style of the sportsgirl, one which was nevertheless caught in the crossfire of criticism. Like many others, the author put forward previously established arguments (sport is healthy) and downplayed the competitive side of women’s sport, presenting it primarily as a cheerful pastime that neither threatened ideals of femininity nor endangered male supremacy. In doing so, they repeated and reinforced the stereotypical portrayals of sportsgirls, but also appropriated the figure and used it for their own purposes.

The figure of the sportsgirl was neither the exclusive expression of an oppressive ideal of femininity shaped for and by the male gaze, nor was it solely an empowering female form of subjectification through which women were able to open up spaces for themselves – it rather swerved between those two poles (Greenblatt Reference Greenblatt2011). This swerving refers to the ongoing process of changing the feeling rules for women’s sports: the emotional style associated with sportsgirls, which had achieved a high level of popularity and acceptance by the mid-1920s, allowed female athletes such as the author of the letter to “Uncle Robert” to add their voices to the debate, to contradict long-established authorities, and to explore their own tastes for ambition.

Ambition – Changing bodies, changing feelings, changing the rules

So far, in this article the emotional style of sportsgirls has mainly been viewed from the outside – how it was evoked, described, evaluated, used, and how it interacted with common feeling rules. Reddy (Reference Reddy, Karafyllis and Ulshöfer2008) notes that emotional styles, however, are characterized primarily by their operation at the experiential level. To really work, an emotional style must be tested in corresponding writing, speaking, gesturing, and so forth. At this practical level, emotional styles initiate self-exploration as a form of self-alteration (Reddy Reference Reddy, Karafyllis and Ulshöfer2008: 85) – and thus, spurred by emotions, change. They need to be experienced, evaluated, tasted – to apply Hennion’s term – to really make an impact. How, then, did the emotional style of sportsgirls and the physical experiences of female athletes interact to unleash transformative potential?

The controversy around women’s competitive sports (Cahn Reference Cahn2015) referred to the physical damage that could purportedly be caused by “overexertion,” but also to the psychological and emotional consequences that would supposedly have a negative impact on the “nature” of female athletes. Walter Kühn, a teacher, pleaded in the Deutsche Allgemeine Zeitung for the abolition of all competitions in women’s sports on these grounds, invoking the readers’ aesthetic repulsion:

The visual as well as the physical play a central role in Kühn’s argument: if women could only see how ugly they looked during a competition, they would realize themselves that it wasn’t for them. He was not alone in his plea; many of his contemporaries argued similarly. But the sportsgirls and agents of women’s sports also used the publicity that the press provided to advocate for the expansion and advancement of competitive women’s sports. They inscribed themselves in the popular narratives of their time, used them to promote their causes and to change feeling rules in ways that would give them more freedom for doing and tasting sport. Tasting here refers to the experiential level of sport. But it refers to more than mere experience – as Hennion puts it, it is closely linked to reflexivity, to being aware of experiencing, to skillful practices of guiding, shaping, and enjoying the very experience, and to processes of meaning-making. In this, the body plays a central role. Just as it served as a visible sign of distaste for opponents of women’s sports, female athletes used embodied experiences as a way of advertising their cause. In their texts the body occupies a central place and competition often played a key role in creating the experiences that seemed to make sport particularly appealing.

The Berliner Sport-Club (BSC) – a sports club that targeted mainly members of the bourgeoisie – tried to convince female readers of the illustrated magazine Sport im Bild to take up sports. Appearing in Vienna and Berlin, the magazine was mainly aimed at a high-society audience publishing on topics such as theater, fashion, society, and, of course, sports. By the mid-1920s, it had become very popular. In a letter, written in a breezy and informal tone and illustrated, the club addressed a fictitious “madam,” urging her to become active herself. To whet the readers’ appetites, the letter spared no superlative:

The text presented sport as a means to happiness, as rich in pleasure and recreation, as a haven of pride and self-confidence. It is striking that it was obviously not enough for the authors to simply name the emotions that sport was able to trigger in their eyes. They also painstakingly described the bodily sensations that accompanied them, took on the feelings of the individual limbs, and tried to refer to already existing embodied experiences, such as the bodily sensation of being at the beach in summer. In addition, the letter was accompanied by images that showed women doing sports. These were mainly dynamic photographs that captured the momentum of various sports, rather than stagings of fashionably dressed sportsgirls as could be found in the fashion magazines and advertisements of the time. The images accompanying the text showed female athletes in motion, at the start or finish line, fighting for the field hockey ball or handing over the relay baton, some with faces marked by emotion and effort, which by no means ensured only pure happiness. The sweating faces of the athletes, distorted with exertion, seemed to the authors (quite in contrast to Kühn) to be an effective advertising medium and a fitting representation for women’s sports. The athletes and their advocates were visibly concerned not just with having athletic feelings, but really with tasting them – evoking and living them out with a cultivated body and the senses. It was, in fact, one of the major selling points of sports.

In a similar fashion, BSC member Liselotte Wehner answered the question, “Why do I like sports so much?” in the club’s own newspaper, that appeared monthly to inform and entertain the club members:

Wehner is keen to describe the physical ecstasy of exercise as akin to a spiritual encounter by evoking the ideal of a human being who is educated to enjoy the feeling body and make this tasting into an intellectual, pleasurable realm. What sounds harmless and enthusiastic in this piece would eventually be channeled into racist ideologies and fed into the body politics of National Socialism (Alkemeyer Reference Alkemeyer1995; Pfister and Reese Reference Pfister and Reese1995). The emotionally affected sporting body that takes a core position in Wehner’s explanation was (and still is) a vessel and target for political ideologies.

This is where competition and ambition come into play: they appear as amplifiers and triggers for the experience of sport and the sensations and feelings it evokes. Thus, the advertorial letter in Sport im Bild also referred to the important role that competition had for women’s sports:

Ambition was revealed in this text as a means to joy, as a pleasurable and performance-enhancing emotion. In the way the fictional letter foregrounded “harmless” delight, sketching it as childlike and playful, the intention to tone down and defuse the combative nature of athletic ambition was noticeable – presumably because strong, aggressive ambition was subject to the very prejudices formulated, for example, by Kühn. Nevertheless, it could not be completely eliminated, since ambition was shown to be an amplifier of feelings and a source of great pleasure, and thus essential for the experience of sport. It also was at the core of the emotional style that evolved around the figure of the sportsgirl.

Ambition was closely related to the idea of life as a struggle. This logic of competition shaped, among other things, the world of (paid) labor in the Weimar Republic and was also reflected in popular pseudoscientific narratives of human evolution and racial doctrine (Hau Reference Hau2017; Verheyen Reference Verheyen2018). Against this background, sport was seen by many as the ideal exercise for modern public life, in which women would now have to participate, for better or worse. Sporting ambition, however, had more functions than to arm athletes for the “struggle for existence.” To read it merely as an expression of a martial interpretation of the world and a means of improving performance falls short of the mark. What is clear and should be emphasized again here is that athletic ambition also brought enjoyment and empowerment to female athletes. In the politically right-wing liberal Karlsruher Tagblatt, the athlete and women’s sport functionary Georg Amberger made the case for women’s sports and explained where its success came from:

The mix of ambition and joy sport provided opened up a counter-world to everyday life for the author and the women he coached. He also recognized in the increased interest in women’s sports the expression of the will of many women to show off their own abilities and to gain public recognition for them.

Sporting ambition continued to have an effect in everyday life and was an expression of a changed self-image. Sport was not only a training of the body, but also of the emotions that would benefit the female athletes. The (female) physician Dr. Hildegard Junkers-Kutnewsky described this in the Sportblatt zum Berliner Tageblatt – the sport supplement to a left-wing liberal newspaper that was read all over Weimar Germany:

Dr. Junkers-Kutnewsky attributed an immense effect to tasting sport emotions, which also had an impact beyond the sports fields. Precisely because the experiences of sport affected both body and mind through emotions, they seemed particularly effective to Junkers-Kutnewsky. She inscribed herself in the discourse (very present in the 1920s) of sport as a means of enhancing the workforce and thus increasing work performance, as Hau (Reference Hau2017) portrays it. Nevertheless, the “inner transformation” she described not only affected the work capacity of female athletes. It also indicated a change in self-awareness, modes of subjectivation, and self-understanding. Empowered by the experiences they encountered in sports, the ambitions they cultivated there, and an emotional style that provided them with a competitive repertoire of expression and emotion, female athletes demanded more social participation. The changes they sought were initially aimed at the level of sports organization, and many female athletes campaigned for more women in leadership roles in sports clubs. An athlete called Lisa Gross expressed herself provocatively in the Deutsche Allgemeine Zeitung, one of the most renowned German newspapers in the Weimar Republic, which, in the course of the 1920s, became increasingly conservative:

Gross interpreted what was happening in sports as the dawn of a new era, as a change that would affect the whole world. Likewise, many women who were involved in the women’s movement recognized sporting feelings and particularly ambition as a means of change. Accordingly, the Austrian women’s rights activist Marie Deutsch-Kramer went on record in the social democratic newspaper Die Frau:

The tasting of ambition and acting out of a competitive emotional style were seen and experienced by sportswomen as well as advocates of feminism as an impetus for change and as ways to influence feeling rules. Tasting ambition with the senses, with the body, and reflecting on it, meant experiencing oneself and one’s own body as a powerful agent with a capacity for change, as well as a source of joy and pleasure. Because it was so central, experience took up much space in the press reports, especially in those written by the female athletes themselves or directly aimed at them. The emotional style of the sportsgirls was thus presented as embodied, as immediately tangible, and was linked to concrete practices of moving, training, competing, sweating, and speaking up. These practices brought forth bodies that presented themselves as empowered, capable of action, able to fight, and impactful. Those were also bodies which were shown to enjoy themselves, their sensations fueled by exercise and their agency catalyzed by doing sports. The emotional style of the sportsgirls was not simply discursively (re-)produced by the press. More importantly, it was acquired in practice when women developed physical awareness, self-confidence, and specifically sport-related feelings. By changing the experiencing body and allowing emotions that were formerly deemed ugly and unwomanly, especially sporting ambition, to thrive, female athletes were laying the groundwork for changing the rules of what was doable, thinkable, and “feelable” for women in general.