The animal dimension of animal welfare

Sub-themes within this major theme fit with existing industry-wide concerns: importance of cow health, cow comfort, and reduced stress. They also reflected what we know about people’s perceptions of animal welfare as put forward by Fraser et al. (Reference Fraser, Weary, Pajor and Milligan1997): health and biological functioning, affective states and natural behaviour. However, biological functioning was prioritised.

Biological functioning

All of the dairy farmers that participated in the interviews placed great value on maintaining the health of cattle. Examples included providing proper nutrition, preventing disease and lameness, longevity, achieving high reproductive rates, and reducing stress. In addition, they emphasised environmental factors such as providing a reasonable stocking density, an appropriate thermal environment and a well-ventilated and clean facility. Te Velde et al. (Reference Te Velde, Aarts and van Woerkum2002) also found that many livestock farmers consider that attention to the animals’ biological needs achieves good welfare – including thermal regulation, dry bedding, disease monitoring, and adequate feed and water. One farmer, when asked to prioritise his management goals, stated that: “I think priority for us right now is biological. You have to have a healthy animal first. Normal reproductive rates, long life expectancy that also pays off in the end, right? If you have an animal longer, keep it healthier, have more offspring, you benefit from it. I think it all interacts, and it all works together” (214). In the words of one participant: ”Animals need to have access to food and water at all times… So, they have to have… a proper diet that works for their job" (258). The weighting on biological functioning and health outcomes as the primary proxy for animal welfare used by farmers has been shown by others (i.e. Skarstad et al. Reference Skarstad, Terragni and Torjusen2007; Balzani & Hanlon Reference Balzani and Hanlon2020). Reasons given for this approach are likely explained, at least in part, because it is a pragmatic one: it strongly emphasises factors that are valued when seeking maximum production (and arguably economic return) (Te Velde et al. Reference Te Velde, Aarts and van Woerkum2002; Lassen et al. Reference Lassen, Sandøe and Forkman2006; Verbeke Reference Verbeke2009; Kauppinen et al. Reference Kauppinen, Vainio, Valros, Rita and Vesala2010; Silva et al. Reference Silva, Magalhaes-Sant’Ana, Borlido Santos, Olsson, Rocklinsberg and Sandin2013).

The concept of good health was often discussed in relation to reducing the incidence of disease or, if possible, preventing it all together. Specific diseases frequently mentioned by our participants included mastitis in cows and pneumonia in calves. For example, one farmer reduced mastitis by milking more times per day: “…they’re milked four times a day – they got only twelve litres – that’s way more relaxed on her udder too and healthier also” (194). The emphasis on health also extended to calves as relayed by participant 166 who stated that “…if [calves are] always looked after, if they’re vaccinated when they need to be vaccinated, they’re not going to get sick. So, it all goes to better production."

To protect against disease most of the participants spoke about immediately separating the calf from the dam and giving their calves colostrum in a timely manner. That farmers emphasised the importance of colostrum management in mitigating calf diseases on dairy farms has been previously reported (Sumner et al. Reference Sumner, von Keyserlingk and Weary2018). However, other focus group work done in our research group reported that veterinarians are frequently sceptical as to whether colostrum management on dairy farms is carried out according to best practices (Sumner & von Keyserlingk Reference Sumner and von Keyserlingk2018; Hendricks et al. Reference Hendricks, Weary and von Keyserlingk2022).

Immediate separation from the mother was considered necessary for calf health and to minimise disease transmission, as this practice facilitated individual feeding and monitoring of the calves, and environmental control. As one farmer stated, “You got the calf suckling on mom, mom is in an environment where there’s bacteria, baby calf has got no immune system…. So, leaving the calf with mamma to suckle, getting their hair from the stomach – you’re asking for trouble” (266). It is generally believed by the dairy industry that early separation provides benefits in terms of health, particularly for the calf (Neave et al. Reference Neave, Sumner, Henwood, Zobel, Saunders, Thoday, Watson and Webster2022). However, a recent systematic review of the available research on health benefits associated with prolonged cow-calf contact, has now called into question whether there are indeed health benefits to early separation (Beaver et al. Reference Beaver, Meagher, von Keyserlingk and Weary2019). Focus group and interview-based work on farmers and veterinarians has conveyed some resistance to reviewing this common practice of separating calves immediately at birth (Ventura et al. Reference Ventura, von Keyserlingk, Schuppli and Weary2013; Neave et al. Reference Neave, Sumner, Henwood, Zobel, Saunders, Thoday, Watson and Webster2022). However, there is now considerable interest, primarily in Europe, on understanding the effects of prolonged cow-calf contact in dairy systems (Johnson et al. Reference Johnsen, Zipp, Kälber, de Passillé, Knierim, Barth and Mejdell2016; Mutua & Haskell Reference Mutua and Haskell2022).

Many of our participants emphasised ventilation and temperature control to promote health, fertility and production. For example, “We have fans, and a very open barn. Cows hate heat, and that’s our least profitable time of the year. Last year, when it was 40 degrees here, yeah, we lost a few cows” (272). Recognition that an increase in the number of hot days can negatively impact dairy cattle welfare and production is now a generally accepted concern by dairy industries around the world (e.g. Gauly et al. Reference Gauly, Bollwein, Breves, Brügemann, Dänicke, Daş, Demeler, Hansen, Isselstein, Konig, Lohölter, Martinsohn, Meyer, Potthoff, Sanker, Schröder, Wrage, Meibaum, Von Samson-Himmelstjerna, Stinshoff and Wrenzycki2013; Lacetera Reference Lacetera2018); a fact that was also generally accepted by our participants. For instance, one farmer pointed out the challenge imposed by increased temperatures on meeting milk quota requirements which requires year-round calving: “So when you have to ship so much milk per month… one of the hardest issues that we have is to try to keep cows bred so you’re having enough milk all the time because when cows are stressed under, especially… real hot conditions, we have trouble getting cows bred” (234). One farmer also projected their feelings about what it would be like to be transported under extreme climatic conditions: “We don’t take animals to the auction if there is a snowstorm, because they’re exposed to too much cold and bad weather. It’s not good for the animals… I would like not to be transported in extreme heat or extreme cold” (258).

Typically, comfort was associated with physical comfort and often in relation to stall design. Goals for stalls included keeping them clean and dry with deep soft bedding or ‘comfort mattresses’ so cows felt comfortable to lie down and large and wide enough for cows to easily get up and down. For example, “We put a lot of efforts in cow comfort. Clean stalls and lots of bedding” (194).

Many of the participants emphasised lameness as one of the biggest problems in dairy production. For example, one participant stated that, ”I don’t know many farmers that aren’t concerned about the lameness thing. So, it’s already a concern and we have research galore trying to solve some of these problems” (222). Another participant recounted that, “Lameness is an ongoing concern in our industry. We try to minimise lameness through our feeding programmes and our regular health programmes” (228). In contrast, this farmer suggested some causes being out of their control: “We try to provide an environment for them where we try to minimise laminitis, but there are certain metabolic or anatomical issues that we have no control over” (228). That lameness was recognised as one of the greatest challenges facing the dairy industry at the time when these interviews were conducted can be seen as both positive but also worrisome. That farmers struggle to identify lame cows on farms has long been recognised. For example, two studies carried out over a decade apart, Espejo and Endres (Reference Espejo and Endres2007) and Jensen et al. (Reference Jensen, Oehm, Campe, Stock, Woudstra, Feist, Müller, Hoedemaker and Merle2022), both reported that farmers were only able to identify, on average, one in three lame cows. Despite challenges associated with identifying lame cows, the fact that our participants recognised that this malady is a serious problem has enabled research on identifying what types of changes or interventions minimise lameness on farms. Work has reported that benchmarking may be one important tool to increase farm engagement to improve animal welfare on farms (lameness: Chapinal et al. Reference Chapinal, Weary, Collings and von Keyserlingk2014; calf feeding: Atkinson et al. Reference Atkinson, von Keyserlingk and Weary2017). What is worrisome, however, is that despite great efforts by researchers and dairy industry organisation assurance programmes that focus on lameness, there has been little to no improvement in lameness prevalence over the last decade; globally, lameness prevalence is estimated at 23% (Cook Reference Cook and Tucker2017). Lameness has been defined as a blurry, ill-defined concept among both farmers and dairy consultants (Olmos et al. Reference Olmos, Bran, von Keyserlingk and Hötzel2018); a fact that may make it a particularly difficult challenge to overcome.

Reasons provided by participants that may provide some insight into why lameness continues to be a challenge arose as a result of conversations amongst our participants concerning types of housing, with some blaming ‘other’ housing systems that differed from their own as being the reason why this problem has remained unsolved. In the words of one tie-stall barn farmer: “Now this is one big fault with these free-stall barns. Because under our cows we keep lots of bedding and they’re dry. The free-stall barns, no matter what you do, you walk in the back it’s going to be wet. There’s no way to eliminate that… your cow’s foot is always going to have moisture on it and wet. And that causes lameness too” (234). The presence of cognitive dissonance (see Festinger Reference Festinger1962) has been used to explain, at least in part, that these types of arguments in essence place the blame on others; as in this case the tie-stall farmer conveying that lameness is a ‘free-stall’ housing problem. Similarly, others have reported that dairy farmers using pasture-based farming systems shared a belief that lameness was a concern limited to intensive housing systems, and thus not a problem on their farms (Olmos et al. Reference Olmos, Bran, von Keyserlingk and Hötzel2018). Interestingly, Bran et al. (Reference Bran, Daros, von Keyserlingk, LeBlanc and Hötzel2018) reported that the lameness prevalence on 44 pasture-based dairies in the same region was 31% and was indeed a serious welfare concern.

One factor that may contribute to continued challenges in the industry with regard to prevalence of lameness may relate to the view that farmers see their farm as a whole system: where a small percent of lameness should be regarded as a success in a system that cannot be perfect. This may conflict with how members of the public view farms: who attach greater significance to poor welfare of individuals (Spooner et al. Reference Spooner, Schuppli and Fraser2014b). These different frames of producers and citizens may parallel those of conservation biologists (focusing on animal collectives) and animal welfare advocates (attending to individuals) (Paquet & Darimont Reference Paquet and Darimont2010).

In addition, beliefs around giving animals a chance to recover, rather than culling, may also come into play. Decisions about culling cows were complex and highlighted areas of disagreement amongst farmers with regards to their views on the role of longevity in cow welfare and perhaps reflective of fundamental difference in views on life and death. Questions were raised about whether farmers should nurse cows back to health or carry out prompt culling. For example, one producer felt that reduced longevity of cows in the current industry was reflective of poor welfare: “This is the most incredible, staggering thing… in our cows, the average lactation might be four lactations… Whereas they could live to be — we have cows that are, twelve, at least (258). This may also overlap with concerns of the public who may also value life rather than death. In contrast, another producer felt the opposite: “They [the public] want to keep the cows around a little longer. Is that good or bad? The people always say, ‘Oh how old are your cows?’ They think if I have really old cows, then I’m a well-managed farm. The old cows tend to suffer more. It’s like old people. Keep the young around — like teenagers, they’re always healthy!”

Culling decisions were also emotionally difficult for farmers but they recognised that they also needed to detach. For example, one participant described a neighbour who could not kill his own animals: “We have a neighbour guy who calls somebody to do it for him because he just can’t even. Well, I go there and shoot them" (246). Another producer said: “Cows, they can go ten, twelve years, around here, but, you know, you got your favourite cows, but bottom line is, you can’t keep everyone, right? It’s hard, but you have to accept the fact that they’re all going to go someday” (256). This last quote also illustrates the necessity of ‘detaching’ or preventing the development of strong emotional attachments. In part, this necessity stemmed from the fact that producers were running a business that involved culling cows and because emotional attachments were distressing.

Affective states

Participants also made references to concerns surrounding the emotional states of the animals under their care. They also described animals as displaying emotions. For example, one farmer conveyed their thoughts in terms of a self-directed question, “A good life for one of our animals? … I mean, an animal that is not gonna encounter suffering… to be healthy, not overcrowded, not in pain, not scared, not to have to be in fear of anything” (274). That farmers hold a sensitivity towards pain in the animals under their care has been reported previously (Wikman et al. Reference Wikman, Hokkanen, Pastell, Kauppinen, Valros and Hänninen2013). In the UK, dairy farmers agreed overwhelmingly that lameness is associated with pain and suffering (Leach et al. Reference Leach, Whay, Maggs, Barker, Paul, Bell and Main2010). This quote also illustrates negative welfare language and an emphasis on achieving good welfare through minimising negative emotional states. This narrative reflects a ‘political narrative’, dating back to the 1960s, where farmers focus on eradicating negative welfare rather than incorporating and promoting positive states, more common in recent discourses (Muhammad et al. Reference Muhammad, Stokes, Morgans and Manning2022).

All participants spoke about the importance of minimising stress in their animals. The term ‘stress’ was used in a variety of contexts and particularly in relation to human-animal interactions. Further research would benefit from probing more deeply into the various meanings of stress in relation to animal welfare. The available information on dairy farmer attitudes to animal stress is conflicting, as some studies report that farmers acknowledged that mitigating stress is important (Vanhonacker et al. Reference Vanhonacker, Verbeke, Van Poucke and Tuyttens2008) but others report that it was not brought up by farmers (Te Velde et al. Reference Te Velde, Aarts and van Woerkum2002; Bock et al. Reference Bock, Van Huik, Prutzer, Eveillard and Docke2007; Kauppinen et al. Reference Kauppinen, Vainio, Valros, Rita and Vesala2010). In beef production, low stress handling was strongly emphasised by farmers (Spooner et al. Reference Spooner, Schuppli and Fraser2012). In the current study, several farmers mentioned low stress handling when describing how they loaded cattle onto trailers for the journey to the slaughterhouse. One farmer described this from the perspective of he himself being a cow: “When it comes to slaughter… As much as possible, we like that to be a calm, stress-free transition from the barn… to the truck. …I would say if I was the animal, I would appreciate not having to, you know, be beaten and chased and loaded into a truck, under stressful circumstances…” (258).

For many farmers the goal of healthy animals was closely linked with reducing stress and, in turn, increasing production. References to low stress handling techniques included phrases about being calm, quiet, and not rushing or hitting the animals: ”You don’t make quick movements around them, you’re slow, you do what you can not to startle them and things like that" (222), or “…you conduct yourself in a way that is not stressful to the animal. We don’t appreciate people screaming, hitting and swearing at animals… that stresses an animal, and if an animal’s stressed, it doesn’t function as well” (258). The low stress handling approach was also linked to improved production. In the words of one farmer, “If the animal’s not happy, if you’re rough with the animals, whatever it is, they’re not going to produce” (166). Similarly, “Stockperson handling is very important. You can get some herds … – they’re handled roughly – … but I always figure that costs money, because… when she’s stressed, she’s not letting her milk down” (170). Increased fearfulness in dairy cattle has been previously reported to be negatively correlated with milk yield and quality (Breuer et al. Reference Breuer, Hemsworth, Barnett, Matthews and Coleman2000; Hemsworth et al. Reference Hemsworth, Coleman, Barnett and Borg2000). A number of farmers also described good animal handling as being associated with good health. For instance, one farmer who made use of anaesthetics for dehorning his calves justified this practice as they believed that this was an important step to maintaining health: “Use a pain reducer just to make sure they continue eating type of thing, so they can get healthy” (194).

Several farmers also linked low stress handling with respectful treatment of the animals: “I want them to die respected and it bothers me to see – it was a movie on television, how they died with the – up the ramps, stun gun, fear, you know, that bothers me. I would rather shoot them in my own yard where you know they’re calm and quiet and they’ve lived and they’ve died well” (274). This quote also illustrates an empathetic response and moral responsibility of the farmer to their cows. Interviews with pig farmers have previously reported that a farmer’s ability to empathise with their animals is a key factor contributing to how they handle their animals (Coleman et al. Reference Coleman, McGregor, Hemsworth, Boyce and Dowling2003), but Phillips et al. (Reference Phillips, Wojciechowska, Meng and Cross2009) argued that factors such as facility design also play a role.

Although we did not specifically ask about disbudding or dehorning during the interview, these topics were raised by eight farmers. The reason that this topic was salient amongst many of the participants may be due to the timing of the publication of the first version of the Canadian Code of Practice for the Care and Handling of Dairy Cattle in 2009 (National Farm Animal Care Council 2009). This industry-led ‘Code’ specifically stated that pain mitigation was a requirement when removing horns from dairy cattle on Canadian dairy farms. These participants acknowledged that dehorning was necessary for the safety of the calves and handlers and six (of eight or 75%) used a combination of sedative and local anaesthetic, one was planning to do the same and another used a non-steroidal analgesic: “You can dehorn them for their safety and health as well as for the operator… but at the point of doing dehorning, you have a responsibility to minimise pain in those situations when you’re handling them" (222). A recent national survey of dairy farm calf care practices in Canada (n = 891) reported that 86% of farms disbudded their calves using cautery and, of these, over 60% reported using local anaesthesia (similar to our participants) and about a third also stated that they used non-steroidal analgesia (Winder et al. Reference Winder, Bauman, Duffield, Barkema, Keefe, Dubuc, Uehlinger and Kelton2018). Given public concern for painful procedures (Spooner et al. Reference Spooner, Schuppli and Fraser2014a; Robbins et al. Reference Robbins, Weary, Schuppli and von Keyserlingk2015) and the existence of a solution, this is likely to remain a conflict between farmers and the public.

Although half the farmers used the term ‘happy’ as a descriptor when talking about their animals, this term was frequently linked to conversations around whether the cow had good welfare and was producing well. For example, “For us, happy animals produce” (166), or “I see a cow- she’s chewing, we’re milking her and she’s chewing her cud, her eyes are like” ahh," she’s in wonderland, she’s daydreaming or whatever she’s dreaming about, that’s a happy cow" (272). Some participants also made inferences about the emotional lives of their cows, using words such as ‘frisky’ or ‘playful’, and ‘calm’, but also in relation to specific behaviours such as scratching on a brush or grazing on pasture: “If I open up the gates after milking and the cows run… they play around and they lift all the four legs from the straw, I think then you have happy cows” (304).

However, some participants were uncertain about using this term, citing concerns that it was being anthropomorphic: “My cows are happy sure they are. But it’s just not terminology that we use here in the industry. So, happiness is more like a human being thing” (228). Critics of the animal rights movements have previously been noted to frequently denounce anthropomorphism, arguing that it is inherently wrong to ascribe human sentiments to animals (Bruni et al. Reference Bruni, Perconti and Plebe2018). Along this same line some participants questioned whether cattle were capable of experiencing a wide range of emotions. For instance, one participant stated that: “[Cattle] understand fear, they understand pain, how they express that and whether we as herds’ people or farmers can understand and recognise how they display that is the next question… Whether they can express joy or happiness is something I can’t tell you” (246). In some cases, participants appeared to be more comfortable attributing other states such as being ‘comfortable’ or ‘content.’

There were many examples where farmers described cows in anthropomorphic terms (“day-dreaming”, “one little cow just hates me”), which might offer shared values with members of the public. Perhaps farmers are not so different. For example, many farmers spoke about introducing mechanical brushes and how ‘happy’ cows were when using them to scratch. Although one farmer acknowledged that the brush no doubt brought pleasure to the cow, it did not translate into profit: “Adding a brush in the barn where they can scrub each other or themselves… It’s something… that you can’t translate into more money, but it’s more comfort for the cow, she’s better at ease, its less stress, there’s no itching, so she feels better" (194). Similar to pasture (see below), access to brushes was good for welfare but not necessarily for productivity and profit.

Natural living

Little attention was given to the natural living construct of animal welfare (Fraser et al. Reference Fraser, Weary, Pajor and Milligan1997), with the exception of whether cows should have access to pasture and, to a lesser extent, social contact for calves. In both cases, however, many participants were reluctant to embrace these methods of care due to their perception that either production (in the case of pasture) or health (in the case of calves) would be compromised.

In general, farmers felt there were some benefits to allowing cattle access to pastures (freedom, grazing, sun, good for hooves, public perception) but there was still ambivalence. Keeping cows on pasture had limitations that were overcome by ensuring cows remained indoors with controlled environments, nutrition and social interactions; thus, indoor systems were often viewed as a suitable or a better substitute for outdoors. This view lay somewhat in-between the views of pig and beef farmers. In comparison to our companion papers, dairy farmers echoed some of the views of pig farmers where they expressed industrial values with an emphasis on productivity achieved by science and by overcoming the limitations imposed by nature (Spooner et al. Reference Spooner, Schuppli and Fraser2014b). In contrast, dairy farmers differed from beef ranchers who strongly believed providing a natural grazing system was better for the cattle (Spooner et al. Reference Spooner, Schuppli and Fraser2012); likely a reflection of beef rancher agrarian values that view animals as part of a natural, land-based system that was worth preserving (Spooner et al. Reference Spooner, Schuppli and Fraser2012). In the case of dairy farmers, the value of pasture had more to do with dairy welfare than grazing as part of preserving ecosystems.

Of all of the participants (eleven of 22) who mentioned pasture, all but one agreed that there were positive aspects to having cattle out on pasture. However, there were clear differences in beliefs amongst our participants as to whether providing pasture was needed for a cow to have a good life. A few farmers stated that they allowed at least some of their animals access to pasture at some point during the year and they conveyed their beliefs that pasture provided health benefits. For example,

Whether or not some farmers used pasture depended, in part, on the weight they gave to what they perceived as benefits and how much they valued productivity over welfare. For instance, one farmer stated that: “Pasture in the summer when the sun’s shining…Yeah… [cows] do better. They don’t always produce more milk, but is that the end goal?” (246). This quote also illustrates an example of when productivity is not dependent on good welfare. Many participants also pointed out several limitations or barriers that prevented access to pasture, including decreased milk production, economic losses, geography, climate, and lack of available land base. For example, “A happy cow you would have basically free range, a nice grassy field… But, in reality, that’s not always the way it is anymore, to get top production. And you know what? It still comes down to – this is a business. You have to do what you think is best to run your business efficiently and to get maximum productivity” (166). Similarly, as also reported recently by Smid et al. (Reference Smid, Inberg, de Jong, Sinclair, von Keyserlingk, Weary and Barkema2022), some farmers spoke of the economic challenges of putting cows out on pasture: “Pasture is awesome if you can do it, but it’s just a matter of land and cost and what people want to pay for milk. There are some guys around that do it… but mainly smaller – like, our size of a farm, we just don’t have the land base” (170). One farmer who had no means to provide pasture access felt that they had a responsibility to make sure indoor housing was comfortable: “Access to pasture – there is none – because of economics. But then with that also increases your awareness and responsibility towards cow comfort etc” (228). Differences in motivating factors amongst farmers were reported by Hansson and Lagerkvist (Reference Hansson and Lagerkvist2016), where they found that some Swedish dairy farmers included in their decision-making processes whether their cows were happy; not just whether the decision increased production and hence profits.

Providing access to pasture was also often raised simultaneously with challenges associated with restriction of movement. One tie-stall farmer who let his cows outside did so in the belief that this ensured their well-being and contributed to improved health: “Well I think cows that are confined 24/7/365, you know, tied up is purely a convenience and crosses the line into animal well-being issues… It’s a tough one… I believe that if they have… reasonable access, it doesn’t have to be 365 days of the year, but to an outside environment… then that’s a positive for you for sure” (222). This sentiment of pasture being good for animal health was also echoed by another participant: “Bring them all in, leave them inside and feed them inside – that makes more sense, but the health of the animal, I think they need sunshine just as much as we do” (246). More recent work in Canada reported that Western dairy farmers were divided on whether pasture access was good or bad for health. Those that incorporated pasture firmly believed that it was beneficial for cow health and those that did not cited beliefs that indoor housing allowed them to maintain good udder health (Smid et al. Reference Smid, Inberg, de Jong, Sinclair, von Keyserlingk, Weary and Barkema2022).

Several farmers believed that the cow ‘knows best’ and therefore should be provided environments where they can choose to alternate between coming inside and going outside: “If you have free choice they’ll go out after four or five at night, but they don’t want to go out at all during the day because it’s scorching hot and they just suffer actually in the heat badly, so we have them inside in the day and have the fans on in the summer-time and, you know, a breeze continually going through that barn at a cost to myself and then outside at night when it’s cooler and no sun torture” (222). In contrast, other farmers justified their zero grazing approach based on their perception of what they felt the cows would want. One farmer conveyed that despite trying to use pasture his cows did not want it: “Access to pasture – in a perfect world I would love to shoo those cows out there every single day and let them run around for an hour – but 90% of the cows would be home in half an hour wanting the [Total Mixed Ration] and their comfortable beds and the shade” (272). Others argued that given indoor housing systems met, albeit not perfectly, the cows’ need for safety, food, shelter, water and social contact there was no need to provide pasture: “Well, what do humans want and need? You need shelter, you need food, you need buddies… I’m providing that… I’m not an expert on the emotional state of the cow, but even out when they were grazing, you know they had the food source, they had the water, and you had your herd-mates around you, and I think we kind of mimic that to the best of our abilities here, it’s not perfect… you know there’s no predators, you have adequate food, there’s adequate water, you never undergo drought…” (266). Farmers frequently included concerns about potential losses in production when cows were given access to pasture: “I can’t chase my cows in the pasture because I will lose a lot of milk and I will lose a lot of growth from the field, because Alberta is too dry. What we do is, all the young stock are raised on pasture… But it’s something we want to [do] because it’s healthy for the cows. They grow better, they exercise, they are not overfed, they are always in nice condition… I see that a lot of farmers, a lot of people see our heifers walking here in front and I’m pretty sure they like it. I think it’s important, but I can’t speak for other guys” (304).

Providing a choice of what types of environments the cows prefer, and when, including access to pasture, was viewed to be important by many of the participants. In the words of one: “If the gate’s left open, which it is on our farm, because they make that choice themselves” (246). Central to this discussion is the growing evidence that dairy cattle are highly motivated to access pasture but do so primarily in the evening hours (von Keyserlingk et al. Reference von Keyserlingk, Cestari, Franks, Fregonesi and Weary2017) and prefer indoors when the temperature humidity index is high or inclement weather (for a review, see Charlton & Rutter Reference Charlton and Rutter2017). The ability to provide animals agency, to have more control over the way they act and to be able to learn about the world around them, and to make informed choices, is a rapidly developing field given its importance in promoting positive emotional states (Franks & Higgins Reference Franks, Higgins, Olson and Zanna2012; Špinka Reference Špinka2019). Allowing animals some agency is an opportunity where farmers and members of the public may share values (Spooner et al. Reference Spooner, Schuppli and Fraser2014a,Reference Spooner, Schuppli and Fraserb). Finding ways to increase agency in dairy farming may be important. For example, providing brushes, using robotic milking systems, allowing some form of cow-calf access, using positive reinforcement training for procedures (Lomb et al. Reference Lomb, Mauger, von Keyserlingk and Weary2021), free-stall systems, and choice for indoor and outdoor access.

Overall, there appeared to be tension reflected in the comments on pasture access, a view also raised by Smid et al. (Reference Smid, Inberg, de Jong, Sinclair, von Keyserlingk, Weary and Barkema2022) who held focus groups with Western Canadian dairy farmers on the topic of outdoor access for dairy cattle. On the one hand the majority of dairy farmers viewed pasture access as favourable for cow welfare. However, on the other, they also viewed that providing a safe, comfortable and healthy indoor environment was a good substitute or that it was not economically feasible. This may be an area demonstrating cognitive dissonance in farmers, where their authentic views of pasture are quickly trumped by rationales for why they cannot provide pasture. However, views about pasture also illustrate some potential shared values with members of the public: both having positive views about pasture and autonomy.

Although views differed about the importance of social contact with other milk-fed calves, the majority of participants individually housed their young calves due to perceived health benefits associated with reduced risk of disease transmission. In the words of one participant: “We have our calves in hutches. And that kind of separates them. So… there’s a little bit of a conflict there, because I do agree that it’s nice to have them in a natural situation, but we’re also looking for the best health of the animal, too. And when you have the social contact, then you also have this threat of disease as well” (214). Despite their beliefs, there is currently little evidence of a consistent relationship between individual housing and calf health, for reasons that likely have to do with the myriad of factors that impact disease risk thus making systems difficult to compare (for a review, see Costa et al. Reference Costa, von Keyserlingk and Weary2016).

The degree to which separation between calves was needed did vary with some stating that no contact was needed while others felt that some physical social contact was important to enable calves to prepare for their future social life: “My calf hutches are not the recommended spaces apart. My calves can touch each other… there is never one by itself. In fact, if I have one calf born in one month alone, I’ll buy one so it has a friend… they learn a lot; you know from competing with each other for feed and stuff like that… if it’s kept by itself and then you put it in with a group where it’s got to mix sooner or later it’s not going to do well because it’s never had that previous exposure. And, you know, one calf tied by itself in a hutch, normally, it doesn’t like that. It wants a friend” (222). There is now evidence that the challenges associated with social isolation during the milk-feeding period, including deficient social skills, fear of novel situations, (for a review, see Costa et al. Reference Costa, von Keyserlingk and Weary2016) are not mitigated by allowing limited physical touch (i.e. nose touching between bars) (Duve & Jensen Reference Duve and Jensen2012). Given new evidence, an important area of future research will be to investigate the different types of communication needed when seeking adoption of best practices that result in improved welfare on farms.

Dairy farmer identity

Farmers often made comments about what it means to be a dairy farmer: their responsibilities and commitments, making a living, pride in their work, and their relationship with non-farmers (members of the public). Our farmer participants implicitly acknowledged that humans play a significant role in impacting the lives of the animals under their care, in large part because they believed that making a living as a dairy farmer is dependent upon good welfare. Our findings suggest that our participants held an overall strong sense of duty to care for the animals, an acknowledgment that they themselves play a key role in providing care and pride in dispensing that care. However, there were also numerous conversations noting that they believed that members of the public challenged their role as care-givers and that that they will likely continue to play a role in challenging their ethic of care.

The voice of the ‘city’

All farmers, except one, had an open-door policy for their barn and many were involved in organised tours of various kinds and had many stories relating to interactions with the members of the public (described by one farmer [258], as the people from the ‘city’), who often challenged what farmers did. While there was acceptance by certain farmers that some of their practices may be viewed with concern by the public, in general, participants suggested members of the public were misinformed; a fact that led to some farmers becoming frustrated as they believed that members of the public expected perfection. They all felt that after they had shown people the barn etc, that people left feeling content that the animals were well looked after, and that they would be happy to drink their milk. In addition, they often made statements about wishing members of the public would be more self-reflective about their own lives in order to judge farming more fairly. Some participants fell back on anthropomorphism, expressing arguments such as, “the pen where there’s sick and sore cows, and with 500 cows in our operation, there might be 3 or 4 max that are sick or sore that day. So I go, you show me a broad spectrum of society with 500 people where there aren’t 3 or 4 with a few ailments, right? But they put their own values onto my farm, and yet they sort of ignore the values that they have for their own animals, and their own children a lot of times, or their own parents” (272). This quote also highlights differing levels of significance attached to specific individual cases of inadequate care, as identified in potential reasons for why lameness remains a challenge to the dairy industry.

For members of the public ‘3 or 4’ animals may in fact infer that many (potentially even millions when considering all farms) of animals are likely subjected to similar experiences in contrast to farmers insisting on the relative rarity of such examples (for additional discussion, see Spooner et al. Reference Spooner, Schuppli and Fraser2014b). This insight could help respective stakeholders to better understand how others frame the issues.

Arguments concerning the public’s view of farming were also brought up when discussing lame cows and how best to treat them. Some farmers commented on temporarily putting lame cows onto pasture as a way of helping them but had stopped doing so after members of the public, driving by, had stopped to offer complaint about something being wrong with their cows. This ‘forcing of their hand’ by the public frustrated some farmers. For example, “So she had some hoof issues that were going to take months to resolve. So, this cow was in pasture beside the road and the SPCA was contacted about this cow. Well, it was probably the best situation for her to be in at the time… she was, you know, kind of put out to pasture to heal, right? And so [now] if something like that comes up, it’s probably best to put that cow inside a barn on a bedding pack somewhere" (246). However, this same farmer was sympathetic to the concern: “you have to be able to explain that stuff. Yeah, you can understand people’s concern." Many working in agriculture, including veterinarians (Sumner & von Keyserlingk Reference Sumner and von Keyserlingk2018) and farmers (Ritter et al. Reference Ritter, Mills, Weary and von Keyserlingk2020), argue that educating the public will lead to greater acceptance of current practices. However, as Ventura et al. (Reference Ventura, Weary, Giovanetti and von Keyserlingk2016) showed, educating the public to dairy farming can also result in reduced confidence in the industry since this practice also increases awareness of all practices, such as cow-calf separation which is not viewed as an acceptable practice by the public (Sirovica et al. Reference Sirovica, Hendricks, Ritter, Weary, Gulati and von Keyserlingk2022).

Many participants recounted stories about conversations they had had with members of the public about why their cows do not go outside. As stated by one farmer: “[The public] tell you that, “Why do you have the cows always inside and why don’t we have them in the pasture?” … then we explain…that it’s better to have the cows inside for – when they’re producing in the summer, it’s also thirty degrees plus Celsius and that’s too warm for a cow” (194).

Some farmers raised concerns regarding what the public would say about calves being kept individually but argued that the public simply failed to understand why this form of calf housing was important. For example, “They [the public] do not like the calf hutches, and they figure, those poor little things are in their huts, and then you explain to them how they get their own individual environment with the air and they actually do better in there, they’re only in there for a couple of months… And they don’t seem to understand that an isolated calf is actually a lot better. Like you can’t have a cow with its calf too long because of the disease transmission and the fact that it’s gonna get trampled or whatever. I mean, it doesn’t work” (274). This quote also highlights the emphasis on disease transmission over other potential benefits of social housing.

There were many statements made that were rooted in the belief that animal welfare and production are intrinsically linked. These types of arguments often arose when participants were speaking against members of the public that were critical of farming; as animals that were not taken care of was bad for business. In the words of one participant, “To me, it’s not mutually exclusive looking after the welfare of your animals and generating revenue and even lots of revenue off of them… They have to understand, from a farm point of view, that the economics of being indifferent or not doing those things, that it actually costs them a lot more” (222), or “So, that’s something that people don’t have any idea how to raise animals, but they come to the farmer, assuming the farmer is going to hurt the animals. They assume – there seems to be an assumption that farmers are mistreating animals all the time in order to make a living off them. Well, it just goes against intelligence, because if you do that, you’re out of business fairly soon, for one thing” (258).

It is perhaps not surprising that farmers resented being criticised or told what to do by ‘city’ folks. Part of the reason the participants liked working as a farmer was that they were able to act independently. When asked what they liked most about farming, most farmers said they enjoyed the lifestyle: being their own boss, being near family, flexibility to spend time with family, working with animals, working in the field, having no commute, and breeding cows. For example: “Being your own boss, filling your own time schedule. Working with animals, whatever changes you want to implement, you’re basically free to do… Well, then also the lifestyle, I guess, being able to have every meal with your family and sharing their time on the farm and — it’s something I really enjoy” (192). There was often a sense of pride conveyed when they spoke about raising animals. For example, “We’re not raising an animal for slaughter, we’re raising an animal that we’re gonna take the best care of that we can get the most amount of milk out of them – when its lifespan is done, then it goes but… So, I really enjoy that part of it” (274).

As one farmer indicated, the pleasure of being your own boss has been diminished over time due to the growing public concerns about animal welfare. This change over time was viewed as troublesome given that people are now trying to tell them what they can and cannot do: “Farming used to be a thing where nobody really told you what to do, but that’s part of the problem, animal welfare. Like, we don’t mind having a discussion about it, as long as it’s a discussion, not being told what to do. So, that’s the main problem of any type of, you know, dialogue between the city and the country” (258). Farmers have previously described autonomy as a value that is accompanied by a specific lifestyle linked to farming (Niska et al. Reference Niska, Vesala and Vesala2012) where one is one’s own boss (van Gelderen & Jansen Reference van Gelderen and Jansen2006). However, the extent to which this value is fulfilled in farmers is constrained by the extent to which they are able to achieve remuneration (Stock & Forney Reference Stock and Forney2014). In terms of conflict between the city folk and farmers, this emphasis on autonomy may also reduce farmer openness to self-reflection or analysis related to current animal welfare practices but it does highlight the importance of dialogue.

Interestingly, despite all participants selling their milk for the same price – as per the supply management system in Canada (Heminthavong Reference Heminthavong2018) – the views amongst our participants often differed with respect to whether they felt they made sufficient money. While some felt they were not sufficiently compensated: “You’re basically not making money, it’s costing you to live, but you really love doing what you’re doing, so you just keep on going till the money’s gone” (258), others felt that they were justly remunerated “… one thing about dairy farming is it’s a good way to pay the bills, but there’s a lot of work involved with it. It’s not an easy – it’s a seven day a week, twice a day, sometimes three times a day, year-round” (170). In all cases, regardless of remuneration, farmers enjoyed their work.

Most farmers mentioned that their jobs were difficult: they had long hours and big responsibilities, but they still chose to farm because they liked the lifestyle: “I mean, sure it’s a great place to raise the kids and things like that. But you know what, I’ve got my cell phone with me twenty-four hours a day. The night-time milkers, when they’re milking, any problems, they phone me. Whereas some other people, when they’re done work Friday afternoon, they’re done till Monday morning. They don’t have to think about it again. For me it’s a lifestyle and it’s a good lifestyle and I enjoy it” (166). When asked if they would continue farming if they won a lottery, all farmers answered ‘yes.’

A good ‘cow-man’

Salient throughout the conversations was the notion that certain skills (e.g. observation, quick response) or qualities (e.g. attentiveness, vigilance, dedication) were associated with being a good farmer who provided good care to their cattle – in essence what it means to be a good ‘cow-man’ (266). Previous work has reported that a farmer’s view of person, role, and social identity are indeed dynamic and complex, but also context-specific (McGuire et al. Reference McGuire, Morton and Cast2013). Taking care of animals’ health and welfare is a corner stone requirement for having a ‘good farming identity’ (Butler & Holloway Reference Butler and Holloway2016).

Many farmers spoke about the importance of being attentive to individual animals and being vigilant to identifying potential problems, such as sick or stressed animals. In addition, they emphasised the importance of dealing rapidly with problems such as “…Don’t leave a sick animal. You look after everything immediately and a lot of things before it ever becomes an issue. So, it’s recognising problems before they… become clinical” (222). This same participant added that, “Around here… we go sit half a day with a little calf to make sure it’s fed… We don’t lose calves. That’s kind of the way it goes, but if that means sitting with it and bottle-feeding it, petting it… you don’t leave the barn if one needs any medical care or attention” (222). When cows are ready to calve, several farmers mentioned regular monitoring, but also implied that they believed standards differed across farms. For instance, one participant stated that: “When a cow has to calf, even an easy cow, if it’s in the middle of the night, we always go out. So – and not too many people do that” (304).

The road to becoming a good ‘cow-man’ was generally accepted as including learning through experience (e.g. growing up on a farm) or via training and/or education. The factors that contribute to what it means to be a good farmer has been the subject of much discussion (i.e. Sutherland & Darnhofer Reference Sutherland and Darnhofer2012). For some, this was tied to growing up on a farm as this provided long-term ‘lived’ first-hand experience: “Being with the cows, it just becomes almost like second nature to you when you’re brought up like that. You can see an animal that is stressed or anything, you don’t have to learn that, like we really notice… with employees that have never been around animals. It takes years to be able to understand” (274). Whereas for other farmers being a good ‘cow person’ was viewed as one where the individual had a natural ‘gift.’ Good observation skills were considered important but difficult to quantify. For instance, to be a good cow man, one participant stated that it required of them: “To know an animal is sick, to know a cow or calf is sick before the cow or calf knows they’re sick” (234), or “… that cow there she just had a nice heifer calf yesterday, and I’d take a look at her and I’d say, jeez I think you’d better give her a little bit of calcium, she doesn’t look that good to me, I think she’ll come down with fever. ‘Why do you say that?’ and I’d say, ‘well just take a look at her eyes, she doesn’t look good in the eyes, or her ears are a little cold, or her skin just doesn’t feel right, there’s all kinds of things’” (234). In this case specific skills were difficult to describe but required an innate ability to ‘read the cow’ as described by one participant: “… a cow can’t tell you what’s wrong with her. You have to determine what’s wrong with her. It’s not like a human, ‘I’m sore here or here,’ you have to be able to read a cow” (256). This account was similar to what Burton et al. (Reference Burton, Peoples and Cooper2012), referred to as ‘watching know-how’ coined by Dockes (Dockes & Kling-Eveillard Reference Dockès and Kling-Eveillard2006) as an essential quality of a good livestock farmer. This requires knowledge of specific animals in the context of their normal behaviour as well as general experience of how to work with cattle.

One farmer argued that new technologies place farmers at increased risk of being ‘distanced’ from the animal but even under these circumstances a good ‘cow man’ was key to being successful: “…again, an animal isn’t a machine, it’s a living being… a lot is being diminished because of this automation…. And I still think on your most profitable farms… you’ve got a good cow man looking after things” (266). Despite some reports of tremendous advantages of integrating technology on farms (Schillings et al. Reference Schillings, Bennett and Rose2021), ethical questions have also been raised, including the notion of care and farmers’ identity as animal care-givers (Bos et al. Reference Bos, Bovenkerk, Feindt and van Dam2018; Werkheiser Reference Werkheiser2018).

In terms of human-animal interactions during handling, one farmer spoke about the positive role of women as farmers: “I love the girls, when they milk, they’re so calm, the guys – we make sure they’re taught how to handle cows, how it’s safe to handle cows, like we don’t want them doing anything stupid. Don’t chase them, don’t hurry, just pretend it’s your mother and your mother’s doing it, okay? Don’t stress them” (272). That farmers perceived women as having special competence when it came to caring for animals was also reported by Heggem (Reference Heggem2014) who interviewed 17 male and ten female Norwegian farm owners and noted that women were more likely to state that they were drawn to farming because of the animals and men acknowledged that they were better milkers.

The human-animal relationship

All of our participants commented on their relationship with their animals: some speaking about their emotional attachments, others commenting on their ability to recognise individuals, and generally how the well-being of their animals affected them personally. Much discussion has centred on the farmer-animal relationships as being utilitarian and exploitative in nature given that most farm animals are sent to slaughter at some point (Lund & Olsson Reference Lund and Olsson2006). However, there is little doubt that caring about animals is central to farmers’ identity and culture (Tovey Reference Tovey2003; Porcher Reference Porcher2006) and an integral characteristic of being a ‘good farmer’ (De Greef et al. Reference De Greef, Staufleu and de Lauwere2006; Dockes & Kling-Eveillard Reference Dockès and Kling-Eveillard2006; Lassen et al. Reference Lassen, Sandøe and Forkman2006; Bruckmeier & Prutzer Reference Bruckmeier and Prutzer2007). From the perspective of members of the public, the way that farmers in this study described their relationships with individual cows paints a compelling picture of dairy farmers as caring individuals who value their animals beyond just utilitarian value to humans. Our companion paper on views of members of the public (Spooner et al. Reference Spooner, Schuppli and Fraser2014b) clearly demonstrated the importance of seeing animals as having intrinsic value and deserving of respect and the importance of personal relationships. In contrast to beef and pig farmers (Spooner et al. Reference Spooner, Schuppli and Fraser2012, Reference Spooner, Schuppli and Fraser2014b), the degree to which dairy farmers had relationships with individuals animals is quite different.

The majority of our participants expressed an emotional attachment with their animals that was often described as a consequence of the day-to-day interaction and long-term history that they had with individuals in the herd and their descendants. However, it was also clearly conveyed by the farmers that at some point the cows had to be sold but this could be emotionally taxing. As initially outlined by Lund and Olsson (Reference Lund and Olsson2006), the selling of the animal becomes acceptable when there is an emotional attachment between the farmers and their animals that supports the animals having a ‘good life’ prior to their death (see also Singer Reference Singer1975).

With regard to the need to sell their animals, some participants conveyed annoyance with the public who they believed thought they did so without emotion. For instance, one farmer stated that: “People don’t think that you have a relationship and that it’s easy… just a business, get rid of the cows. There are people like that, just like there are people who treat their neighbours badly, right? But, for the most part, it is a business, you do have to make a living, so you can’t be too soft, but on the other hand, it’s incorrect to imagine that a farmer has no emotional attachment to his animals, because they’re living beings, they live and breathe with you, you work with them all day long” (258).

This openly emotional attachment to their cows was conveyed by another farmer when describing his feelings after having to sell his two favourite cows: “Personally speaking, I love my cows. And this may sound a bit bizarre, but if two of my favourite cows are leaving on the beef truck, I make sure that morning I have something else to do. I don’t like it. I really don’t like it” (266). Similarly, in the words of another farmer, “….When I first started it was a very emotional thing to depart from your animals… You know when I actually sat down beside an animal and bawled my eyes out because you know it really hurt” (228).

Farmers also spoke of how their own feelings were affected by the cow’s state of well-being. For instance, one farmer said, “When the cows are happy, I’m happy too. When I have a sick cow, I’m sick too, sometimes… my wife said always at night, ‘Put it on the side of the bed, all the trouble from the cows,’ otherwise it goes with you and you wake up, you think of that cow right away” (194). Similarly, another farmer recounted the pleasure of seeing his animals content: “So you come in the barn at 11 o’clock and check your cows out, because we do a late-night check, and they’re all laying in the stalls, they’re chewing their cud, and you know, the steam’s rising off, and they’re just happy. That’s a happy barn, and no noise, they’re all chewing their cud. That’s what makes me happy because I know my cows are happy” (272).

Farmers also often made reference to individual cows within their herd. “You know, some of our cows have been with us twelve years and stuff. That’s a long time… So, you can go three or four generations of animals and you remember – like, I remember some cows that we got rid of five, six years ago. I remember if… there was something about her, she had personality” (170). One dairy farmer also recounted a ritual of petting one particular cow: “We’ve got one cow right now, whenever we bring her to milk her, she’ll just stand there and wait, you just got to pet her on the head a couple of times… and once you pat her on the head a few times, she’s fine. Off she goes again” (166). However, others felt that the ability to recognise individuals was more challenging on larger farms. For instance, one farmer suggested that on bigger farms one ended up managing groups of cows rather than individuals: “…3,500 cows… you can’t get to know those 3,500 cows” (256). The view that larger farms are not conducive to getting to know and caring for your animals is also echoed by members of the public (Spooner et al. Reference Spooner, Schuppli and Fraser2014b).

Some of the participants also believed that the special relationship that they had with some of their animals was reciprocated. For instance, one couple spoke about how cows interacted differently with each of them: “There’s cows that know [me] and anybody else that goes to milk them they’d milk different. There’s another old cow that you’ve never gotten along with, I get along with fine. It’s just they get to know you…. There’s one little cow that just hates me” (234).

Farmers had different views about the treatment of cows on big farms, but not necessarily from first-hand experience. The issue of farm size and animal welfare is complex. Robbins et al. (Reference Robbins, von Keyserlingk, Fraser and Weary2016) found little evidence of any relationship between animal welfare and farm size but did suggest that larger farms likely had increased opportunities to improve animal welfare given improved access to more resources or specialists. In contrast, small farms may have fewer challenges when trying to incorporate pasture access compared to big farms (Robbins et al. Reference Robbins, von Keyserlingk, Fraser and Weary2016). In the current study farmers felt that treatment of cows by handlers was equivalent on small and large farms but they did acknowledge that small farms may be better positioned to create calm environments for the animals: “Our cattle, you can scrape out the barn or move around them and they just move out of the way, because they kind of trust it, because we don’t have many animals. But, when you’re on a larger scale, they tend to, I wouldn’t say they’re frightened, they’re just not secure” (258). Other work has also reported differences in farmer perception of animal welfare in relation to farm size. For example, Australian sheep farmers perceived animal welfare to decline as farm size increases (Kılıç & Bozkurt Reference Kılıç and Bozkurt2013).

Limitations

A limitation of this study is the challenge of having a discussion with farmers about the abstract concepts of animal welfare. For farmers whose daily work involves interacting with a variety of systems, animal welfare is one of a complex variety of facets. Also, this study was based on a small number of interviews and was not intended to be generalisable in the positivist, quantitative tradition (Carminati Reference Carminati2018). As such, we do not make claims regarding a larger population. However, the sample reflected the range in types of dairy production systems in Canada (although we had only two tie-stall farms) from locations across Canada and had similar average herd sizes. In addition, we believe that the results were supported by existing larger and more demographically balanced literature such that they provide valuable insights into the growing conversation about the future of the dairy industry. Finally, the study was conducted a number of years ago and to address this gap we have presented the findings in relation to current literature to provide insight into where things have or have not changed and why.

Animal welfare implications

This study provides evidence that for the interviewed dairy farmers, being a dairy farmer is more than simply milking cows and making a profit. The data from this study revealed nuanced and deep-rooted beliefs associated with farmers generally accepting that they held a duty to provide good care to their animals. Farmers in this study valued a lifestyle that allowed them to have autonomy, to be hard working, and to work with animals. In terms of animal welfare, the majority of farmers emphasised the importance of the biological functioning, however, there was recognition that their animals – at least to some degree – lived emotional lives and it impacted farmers emotionally when their animals were not feeling well. When farmers spoke about the relevance of naturalness to animal welfare, they mostly spoke about access to pasture but there were differing views about the benefits and necessity. While comments mostly revolved around whether pasture was good or bad for health and good or bad for milk production, there was support for pasture contributing to positive welfare. Access to pasture along with lameness and cow-calf separation remain challenging welfare issues for the industry. While farmers valued the role that consumers or the public play in welfare, many farmers were frustrated regarding the public’s unrealistic expectations and the criticism that they were only in the business for profit. Similarly, there were few comments suggesting a willingness to change practices. However, in terms of the overall picture, this study also identified potential shared values with members of the public. For example, opportunities for natural living and for agency, attentiveness to individual animals, and the value of life over death. Finally, the emotional relationship that farmers developed with their animals highlights the values dairy farmers have for their animals beyond simply a utilitarian function. Overall, these shared values could contribute to constructive dialogue.