Introduction
Tourism is a cornerstone of India’s economic landscape, contributing 6.8% to the gross domestic product (GDP) and employing over 8% of the workforce (World Travel and Tourism Council, 2020). As per projections, India is poised to ascend from the eighth global tourism rank in 2019 to the third by 2029, potentially doubling its GDP contribution (World Travel and Tourism Council, 2020). Recognizing its significance, the NITI Aayog (formerly the Planning Commission of India) (2018) identifies tourism as the second-largest employer, catering to low and semi-skilled workers. The country has sustained a remarkable Compound Annual Growth Rate of 7.8% over the last three decades (1991–21), outpacing the world’s 3.6% growth during the same period (Ministry of Tourism, Government of India, 2022).
Ecotourism emerges prominently in the context of tourism, constituting one-fifth of the market (World Tourism Organization, 2019). This sustainable economic development model seeks to enhance the quality of life for host communities, provides a superior experience for visitors, and preserves the environment; critical for both. Importantly, ecotourism aligns with the broader Sustainable Development Goals (SDGs), particularly Goals 8, 12 and 14. India, boasting two biodiversity hotspots, the Himalayas and the Western Ghats, is a megadiverse nation, housing 70% of the Himalayas, 7,000 km of coastline, and various ecosystems. With a vast Protected Area (PA) network covering 5.02% of the country’s geographical area, India ranks sixth globally for UNESCO Natural Heritage sites (Ministry of Tourism, Government of India, 2022). At the national level, acknowledging the economic and ecological importance of the sector, the Government of India introduced the National Strategy for Ecotourism 2022 (MoEF & CC, 2021), reflecting a strategic commitment to capitalise on the nation’s rich ecological resources.
Ecotourism’s essence transcends mere physical exploration, emphasising an immersive understanding of local ecosystems and endemism (Chan & Saikim, Reference Chan and Saikim2022). However, the need for robust education and interpretation components at the grassroots level within ecotourism operations renders these experiences incomplete, denying tourists nuanced insights into local endemism and ecosystem intricacies (Huang et al., Reference Huang, Li, Chan, Hsieh and Lai2023). Recognizing the pivotal role of education and interpretation in instilling pro-environmental behaviour, this study addresses a critical gap. By focusing on the non-formal education component within ecotourism programmes in India, the research rigorously explores how such initiatives contribute to local-level resource management.
The study’s significance surpasses a superficial exploration of ecotourism dynamics; it aligns with the broader aim of fostering positive visitor behaviour and ensuring destination sustainability. Through an investigation into the impact of non-formal education on both the demand and supply sides of ecotourism, the research aims to heighten awareness and engagement. This heightened awareness is anticipated to spur informed decision-making and responsible practices, establishing a harmonious balance between tourism activities and the preservation of natural resources. In an era where sustainable tourism is imperative, this study comprehensively examines the intricate relationship between non-formal education, and local resource management, providing valuable insights to advance sustainable tourism practices.
Review of literature
Ecotourism and sustainable resource management
Within the realm of tourism, ecotourism closely aligns with the principles and approach of sustainable tourism (Fennell & de Grosbois, Reference Fennell and de Grosbois2023). The International Ecotourism Society (The International Ecotourism Society, 2019) defines ecotourism as responsible travel to natural areas, emphasising environmental conservation, the well-being of local communities, and active interpretation and education. This definition underscores the integral role of ecotourism in safeguarding local communities’ well-being and highlights interpretation and education as pivotal for achieving sustainability objectives.
In understanding ecotourism’s operational approaches, two predominant paradigms emerge: the comprehensive approach and the minimalist approach (Schianetz et al., 2005). The comprehensive approach aims for profound understanding and endeavours to modify visitor behaviour positively, fostering a strong behavioural intention towards destination and conservation (Garrod & Fennell, Reference Garrod and Fennell2023). Conversely, the minimalist approach focuses on basic understanding, with limited ambitions for value or behaviour transformation, and often maintains a status quo orientation (Kline & Fischer, Reference Kline and Fischer2023). It has been argued that the comprehensive approach is preferable for developing ecotourism destinations, as it holds greater potential for achieving sustainability than the minimalist approach through behavioural modification (Garrod & Fennell, Reference Garrod and Fennell2023).
Consistent information dissemination is crucial for sustainable tourism resource management, mainly through community-based ecotourism programmes (Lee et al., Reference Lee, Jan and Chen2023). Environmental education and interpretation, ranking second only to economic development, are vital components among the 29 conservation actions of ecotourism (Wardle et al., Reference Wardle, Buckley, Shakeela and Guy Castley2018). Initiating numerous education programmes in informal or non-formal manners across destinations accentuates the global recognition of their importance (Ooi & Shelley, Reference Ooi and Shelley2023). In this context, the present study seeks to unravel the community’s role in ecotourism’s non-formal education programmes for sustainable resource management, aiming to identify strategies to enhance these practices through effective non-formal education delivery.
Non-formal education and strategies for resource management in ecotourism
The review encompasses diverse educational settings: formal (e.g., school and higher education), informal (e.g., faith-based programmes) and non-formal (e.g., community/voluntary sector involvement). In the realm of non-formal education, an emphasis on activity orientation is evident, where learning occurs as participants engage in activities or social interactions (Tauro et al., Reference Tauro, Ojeda, Caviness, Moses, Moreno-Terrazas, Wright, Zhu, Poole, Massardo and Rozzi2021). As Chan et al. (Reference Chan, Mathews and Li2018) noted, this approach organises and sustains educational activities, offering a distinct dimension that needs to be more precisely aligned with formal education definitions. Wardle et al. (Reference Wardle, Buckley, Shakeela and Castley2021) highlight the growing focus on indirect conservation approaches involving visitor education and community-based initiatives, particularly in tourism destinations.
Research by Almeida Carreira (Reference Almeida Carreira2022) emphasises the positive impact of participation in non-formal conservation education programmes on tourists’ environmental knowledge. Um and Yoon (Reference Um and Yoon2021) underscore that perceived value satisfaction and involvement can foster environmentally responsible behaviour among tourists, showcasing the potential for community-based conservation to instil pro-conservation attitudes. Recognizing the essential role of local community ties in destination area conservation, Ardoin et al. (Reference Ardoin, Bowers and Gaillard2020) and Hansen and Sandberg (Reference Hansen and Sandberg2020) explore community attitudes toward conservation education efforts, revealing variations influenced by factors such as perceived benefits, exposure to education, resource conflicts and socio-economic considerations.
Stakeholder orientations, particularly among the local community, significantly differ concerning environmental engagement and intentions for conservation and sustainable tourism. This discrepancy underscores various motivating factors, including economic benefits, awareness, information, governance structures and resource use rights (Gong et al., Reference Gong, Li, Zhang and Sun2021; Marpa, Reference Marpa2020; Morgan, Reference Morgan2018). While fostering pro-environmental resource management among community members, the study identifies three perceived constraints: intrapersonal, interpersonal and structural (Moghimehfar & Halpenny, Reference Moghimehfar and Halpenny2016). The study further posits that informal environmental education activities play a crucial role in enhancing customer loyalty among tourism stakeholders (Machado Toffolo et al., Reference Machado Toffolo, Simoncini, Marchini, Meschini, Caroselli, Franzellitti, Prada and Goffredo2022), addressing contemporary environmental concerns through the dissemination of information and encouraging small-scale daily actions. These observations underscore the need to strengthen non-formal education at ecotourism destinations, an area with limited direct literature exploration.
Theoretical framework
Norm Activation Model (NAM): Understanding individuals’ behavioural intentions, the NAM is highly relevant in ecotourism and resource management. NAM states that altruistic and moral beliefs towards environmental actions drive individuals (Han, Reference Han2021). The present study posits the transformative potential of incentivized, community-driven, non-formal education in ecotourism destinations; NAM provides a theoretical framework for visitors’ and local communities’ behavioural intentions. The altruistic and moral beliefs promoted by NAM foster community involvement, social and cultural interventions and biodiversity conservation among visitors; when exposed to non-formal education programmes, the likelihood of developing a heightened sense of responsibility and engagement would be high. Thus, the theory supports the idea that awareness creation and environment interpretation become the catalyst for promoting responsible behaviour among visitors (Hadjichambis et al., Reference Hadjichambis, Reis, Paraskeva-Hadjichambi, Činčera, Boeve-de Pauw, Gericke and Knippels2020).
Value Belief Norm (VBN) theory: Individual-level realisation of environmental contribution, based on personal values, influences behaviour is better explained through the VBN theory (Wensing et al., 2019). In the study’s context, VBN becomes instrumental as the non-formal education programmes aim to disseminate locally generated, authentic information among visitors. The theory suggests that individuals who perceive personal value in contributing to the environment are more likely to modify their behaviour positively (Hadjichambis et al., Reference Hadjichambis, Reis, Paraskeva-Hadjichambi, Činčera, Boeve-de Pauw, Gericke and Knippels2020). As the study emphasizes the multifaceted nature of non-formal education, including components like education, awareness and interpretations, VBN becomes relevant in elucidating how individuals form values around these elements. Promoting positive behavioural intentions and insight into the value formation process is crucial. Non-formal education programmes can effectively engage individuals in minimising the adverse effects of their actions on the environment when they connect personal values with contributions to the ecosystem. Therefore, the VBN theory provides a theoretical foundation for understanding the role of non-formal education in shaping individual values and promoting environmentally responsible behaviour in the context of ecotourism and resource management.
In aligning theoretical insights with practical implications, the present study bridges the gap between pro-environmental behaviour models, specifically the NAM and the VBN, and empirical investigations. By conducting a gap analysis in existing non-formal education practices in ecotourism at Periyar and Parambikulam Tiger Reserves, the study aims to identify components, pinpoint gaps in delivery and assess their compatibility with global development targets such as the post-Aichi Target and SDGs. Accordingly, the specific objectives are:
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To identify the various components of community-based non-formal education practices in Periyar and Parambikulam Tiger reserves of India
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To identify the gap in the contemporary delivery of non-formal education programmes in the Periyar and Parambikulam Tiger reserves of India
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To understand the role of non-formal education towards post-Aichi Target and SDG
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To explore strategies for strengthening non-formal education delivery in ecotourism resource management.
Materials and methods
The study employed a focus group discussion (FGD) and expert interviews to delineate various components and implications of non-formal education in ecotourism. FGDs enable an examination of various viewpoints and encounters among individuals involved, thereby cultivating a thorough comprehension of the different aspects of non-formal education within ecotourism. Accompanying the FGDs, expert interviews contribute valuable insights and specialised expertise, enhancing the analysis and identifying practical applications for managing ecotourism and engaging with the community. Before commencing the main study, a pilot study was initiated to probe into the conservation efforts and ecotourism operations at Parambikulam Tiger Reserve and Periyar Tiger Reserve (PTR) in Kerala, India. The responses from the pilot study informed the refinement of variables, guiding the subsequent FGD, which took place at Parambikulam and PTRs in Kerala, India (Table 1).
Profile of the study area
Source: Primary data/Author Compiled.
* Ecodevelopment Committee.
Focus group discussion
The FGD involved Tourism Ecodevelopment Committee (TEDC) office bearers in their current positions and those who had served in preceding years. Criteria for selecting respondents were based on their experience and designation, with participants having 4–7 years of TEDC membership and holding the positions of president or vice president. TEDC office bearers, recognised for their involvement in direct actions (e.g., awareness through commentary, interpretation centres) or itinerary-related activities (e.g., nature trails, butterfly gardens), were considered reliable sources of information. Additionally, as most TEDC members act as naturalist guides in PA-based ecotourism destinations in Kerala, they were deemed reliable sources for insights into community participation in non-formal environmental education practices.
It is crucial to note that TEDC comprises local community members, with residents inside the PA eligible to become ecodevelopment committee members, aligning with the dual objective of ecodevelopment: conservation and livelihood. In Kerala, residents involved in open tourism activities form TEDC and legally represent the committee. Table 1 illustrates that most residents, mainly from tribal community hamlets spatially distributed within the PA, are TEDC members representing their respective PAs.
Considering the optimal number of respondents for FGD, six participants per group were deemed adequate for information gathering (Krueger & Casey, Reference Krueger and Casey2009). Due to the limited number of office bearers (current and former), FGDs had to be conducted even with fewer participants than the stipulated limit, particularly at Periyar, where the indigenous hamlet had a smaller number of TEDC representatives. FGD sessions varied from 60 to 90 minutes across different tribal hamlets. In total, 17 respondents participated in the FGD, contributing valuable insights from the two PAs under study.
Expert interview
The focus group transcripts underwent meticulous review to pinpoint unexplored facets within the investigated concepts. To address identified gaps, an expert review ensued, engaging individuals from both academia and conservation authorities. Seven officials from ecotourism destinations (four from Periyar and three from Parambikulam) and four academic experts specialising in ecotourism contributed their expertise to elucidate non-formal education in ecotourism, providing further insights into the discussed topics. The selection of PA authorities was guided by their roles in organising ecotourism activities with local community support, such as the Assistant Wildlife Warden overseeing the ecodevelopment programme in Periyar.
Latent content analysis
In pursuit of comprehending the study’s overarching intent, latent content analysis (LCA) was applied to delve into words and themes emerging from the FGD and subsequent expert interviews. Recognised as an accessible and dynamic qualitative analytical approach (Bengtsson, Reference Bengtsson2016), LCA systematically explores interpretations as integral elements of data analysis (Alhojailan, Reference Alhojailan2012). Within the present study, LCA served to unveil gaps in the contemporary intervention of non-formal education.
Results and discussion
To enhance the contextual comprehension of the discussion, it is crucial to outline the operational characteristics of the two tiger reserves under investigation. By utilising secondary sources, a cross-analysis unfolds as follows:
Parambikulam Tiger Reserve (PKTR), the second tiger reserve in Kerala, situated in the southernmost state of India, known as “God’s Own Country” in tourism literature, is located in the Palakkad district at Latitude 10’20 N and Longitude 76’35 E. In contrast, the PTR, one of the country’s oldest PAs dating back to 1899, spans an area of 777 sq km. Representing Biogeographic Zone 5-B Western Ghats, PTR straddles parts of Kerala’s Idukki and Pathanamthitta districts. Designated as a Tiger Reserve in 1978, PTR is geographically located at 90’ 40’ N and 770 55’ E.
For the collaborative management of ecotourism resources, EDC plays a vital role in overseeing the operationalisation of ecotourism programmes. The Forest Development Agency in Parambikulam has established nine EDCs, collectively comprising over 500 members. These committees operate under the jurisdiction of the Forest and Wildlife Department of the Government of Kerala.
Within these committees, 88 percent of the EDC members are from tribal communities, while the remaining members originate from communities displaced due to the Parambikulam Aliyar Irrigation Project. These nine EDCs are meticulously formed by rallying four distinct indigenous forest-dependent communities—namely, the Kadar, Malasar, Muduvar and Malamalasar—residing in six colonies within the tiger reserve. In the PTR, a similar approach is undertaken to ensure the collaborative management of ecotourism resources. Here, EDCs operationalise ecotourism programmes, comprising members from communities such as Mannan, Paliya, Urali, Mala-Arayaand a small nomadic group called Malampadaram.
At PTR, non-formal education programmes encompass jungle camping, exploring bamboo groves, visiting tribal hamlets and engaging with the Rajiv Gandhi Interpretation Centre. Conversely, at the PKTR, non-formal education programmes involve experiences such as vehicle safaris, trekking, bird watching, wildlife viewing, camping facilities (including tented niches, honeycomb stays, Tellikal nights, Vettikunnu Island visits, treetop huts, Sambar machan, Cheetal Valley exploration, Bison Valley encounters, etc.) and participation in paid nature camps.
In both Tiger reserves, EDCs exhibit diverse operational profiles, including:
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1. Village EDCs designed for socio-economic upliftment in tribal settlements and hamlets
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2. User Group EDCs tailored for activities like grazing, fuelwood collection, thatching, grass harvesting and guiding pilgrimages, particularly to Sabarimala
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3. Professional Group EDCs focused on establishing long-term interactions within the PA.
The Professional Group EDCs comprise individuals with varied roles, such as ex-cinnamon bark collectors (exclusive to PTR), tribal trekker-cum-guides and watchers, with a significant number serving as guides or interpreters.
A designated EDC, known as a naturalist EDC and equipped with specialised training, is responsible for educational and interpretational activities at the destination. All ecotourism activities are collaboratively organised within the communities to guarantee fairness in resource utilisation. For example, a rotational system is implemented during the off-season to allocate various responsibilities among community members. Hence, it can be inferred that local communities have favourable attitude towards conservation education efforts and improvements in their awareness level.
The subsequent discussion is organised according to the defined objectives, addressing the following key aspects: (a) Components of non-formal education programmes, (b) Gaps in contemporary community involvement in delivering non-formal education, (c) non-formal education’s role in achieving post-Aichi Targets and SDGs, (d) Anticipated benefits of non-formal education in biodiversity conservation, and (e) Strategies for enhancing non-formal education in ecotourism.
Components of non-formal education programmes
Components of non-formal education in ecotourism can be broadly classified into three. These are as follows:
Educational
Education stands as an indispensable aspect for sustainable development, instrumental in yielding more effective outcomes in the sustainable resource management. For enhancing overall tourist satisfaction, ecotourism serves as a structured source of information on the natural and cultural value as well as the aestheticism of available resources. Exploring various natural and cultural facets within ecotourism destinations becomes pivotal for ensuring tourist contentment. Initiatives in non-formal education by destination communities, such as nature camps and specialised sessions on endemic flora and fauna, offer ample opportunities to disseminate authentic information. This, in turn, fosters a deeper understanding of the environment among tourists and various stakeholders in the tourism sector. In the words of the TEDC president, “These programmes are meticulously crafted not only to provide experiential activities but also to enlighten tourists on how to engage with nature”. He further explained that “the visitors often appreciate the educational content we provide as most of such information are very endemic”.
Awareness
Fostering a culturally and environmentally conscious citizenry necessitates raising awareness among tourists regarding the consequences of unsustainable practices, encompassing all adverse aspects of consumption. Holistic awareness programmes, such as signboards, specialised sessions in natural settings, nature walks and behavioural guidelines, are implemented through community collaboration. As a TEDC member and naturalist from Parambikulam Tiger Reserve expressed, ‘This integrated community-based awareness programme aims to instil pro-environmental behaviour not only among tourists but also within our community and other stakeholders. They serve as catalysts in promoting high-quality destinations and fostering better living environments.’
Interpretation
Interpretation is a component that gives nuances of a locality’s natural and cultural properties. It provides insight into the imbibed values of the ecosystem and its applications to the listener for a cautious approach. Environmental Interpretation helps the commoner to understand the technical features of natural science or related fields. It makes understanding more enjoyable, and the awareness level becomes enhanced by involving entertainingly and interestingly. In ecotourism, the interpretation programmes help to transform a visit to a natural and cultural site into experience-based learning, providing educational opportunities in a natural setting while engaging themselves in the nuances of the endemic features of nature and cultures of the destination concerned. In other words, this interaction enhances the nature experience by providing on-site information through signage, exhibits and other indicators that can create a strong impact among visitors and go a long way towards increasing public commitment to the cause of conservation.
‘We have a well-organised interpretation centre here, which helps the tourists understand the nuances of the forest ecosystem and its endemism, which is generally inaccessible to all. Local knowledge is made available with community support,’ says a Range officer from PTR. This observation is similar to Ham and Weiler (Reference Ham, Weiler, Harris, Griffin and Williams2002) typology of interpretation, which calls for the inclusion of local communities and other stakeholders for the authenticity of content to elicit positive behaviour among visitors.
Nevertheless, these elements are slightly different between the two tiger reserves. Parambikulam Tiger Reserve (PKTR) offers more immersive educational and interpretive programmes featuring guided treks and interactions with indigenous communities. The reserve’s educational components primarily revolve around designated guided walking trails and boat rides. Conversely, PTR adopts a more collaborative, research-oriented approach. Additionally, while PTR concentrates on preserving the biodiversity of the Western Ghats, PKTR prioritises the conservation of tropical forests.
Gaps in contemporary intervention in non-formal education
Community groups’ participation in education, awareness and interpretation seems notably absent, except for the naturalists affiliated with TEDC in the study area. Most destination visits are guided tours facilitated by travel agents or tour operators outside the area, primarily from towns and cities. Naturalist guides operate within the buffer zone, core areas of PAs and activity zones; external guides handle nearby regions where most interrelated objects and subjects of attraction are located. Tour operators justify bringing guides from outside the destination by citing factors such as professionalism, communication and cultural differences, which they claim hinder the engagement of local guides and interpreters.
‘Often travel agents bring their guides, but inside the forest we only guide them, we can give better information than them’ -Naturalist Guide commented.
Environmental education can offer informative insights, yet its effectiveness hinges on the reliability of the sources delivering it (Rosilawati & Ariyati, Reference Rosilawati and Ariyati2021). Frequently, information pertaining to destination specifications, such as ecosystem values and cultural properties, lacks authenticity and may mislead visitors. Guides or interpreters from external sources often rely on local communities to gain a more accurate understanding of the locality and its aesthetic values.
‘External guides have been known to seek our assistance in acquiring information about various floral and faunal varieties outside the core area, as noted by another Naturalist guide’.
‘The amount of information about this place they do not have, often misleading information is being shared,’ another Naturalist guide observed.
Education constitutes a crucial element of overall tourist satisfaction, encompassing the systematic provision of information on natural and cultural values and the beauty of available resources. Local communities are regarded as the most suitable source for imparting such knowledge. Sustainability is inherently destination-specific, emphasising the need for the awareness component in pro-environment programmes to highlight local endemism and vividness and sensitise tourists about the impacts and implications of unsustainable environmental use. This approach aims to ensure a more culturally and environmentally aware citizenry.
‘We have better command over others; we were born and brought up in this place, and we only know the pulse of the ecosystem’- argued another Naturalist guide.
‘Though the animal is often the same across PAs like elephants, tiger, etc., their behaviour is according to the ecosystem they are in; the outsider cannot understand’- another Naturalist guide seconded.
Residents, often referred to as the ’sons of the soil,’ possess the capacity to offer visitors more authentic information. Scientific interpretations infused with a local flavour enhance the aesthetic value of understanding a locality’s natural and cultural properties. This observation underscores that all three communication components in ecotourism—education, awareness and interpretation—contribute to providing more genuine information to visitors through the support of the local community. Consequently, there is a demand for extending local community-based information delivery beyond the core areas of PAs.
Non-formal education in ecotourism for post-aicha target and SDG
The post-2020 global biodiversity framework extends the Strategic Plan for Biodiversity Mission 2030 objectives. It outlines a comprehensive strategy to implement widespread measures aiming for a transformative shift in society’s interaction with biodiversity. The goal, by 2050, is to urgently engage society in conserving and sustainably utilising biodiversity, ensuring equitable benefit-sharing from genetic resources. The overarching vision is to propel biodiversity onto a recovery trajectory by 2030, benefiting the planet and its inhabitants (Convention on Biological Diversity, 2021).
In the subsequent section, we will explore how non-formal education initiatives at ecotourism destinations can contribute to achieving the post-Aichi Biodiversity target, aligning with the strategic plan for Biodiversity Vision 2050 and Mission 2030. Table 2 delineates the post-Aichi targets related to outreach, awareness and uptake, elucidating the role of non-formal education in ecotourism.
Post-aichi target and non-formal education
Source: Authors compilation.
The intervention by destination communities in education, awareness and interpretation programme facilitates the easy achievement of post-Aichi Targets by contributing economically, socially, ecologically and politically. Proper mechanisms must be developed in line with these objectives to expedite further in PTR and PKTR. The ecological component of non-formal education touches; (a) SDG-12 to Ensure sustainable consumption and production patterns, (b) SDG-14 Conserves and sustainably uses the oceans, seas and marine resources for sustainable development, (c) SDG-15 Protects, restores and promotes sustainable use of terrestrial ecosystems, sustainably manage forests and the economic component fulfils the (d) SDG-1 End poverty in all its forms everywhere to a greater extent among destination communities worldwide. As Kristiana et al., Reference Kristiana, Pramono and Brian2021 cited, training and employment of local guides help to ensure economic benefit to the local community, this is especially important for developing countries. Moreover, local guides are familiar with protocols and local sensitiveness while experiencing natural and cultural sites and communities.
Strategies for strengthening non-formal education in ecotourism
The aim is to foster widespread public awareness as a vital component of conservation education, reinforcing attitudes, values and actions in harmony with the development of ecotourism.
Destination level enhancement
Initiating a framework for non-formal education aligned with local specifications in commencing eco/rural or other sustainable tourism programmes is a pivotal step in this direction. Guide local community-based organisations regarding the significance of awareness, education and interpretation through government departments such as Forest and Wildlife, potentially collaborating with local self-government in ecotourism destinations.
To enhance the effectiveness of this non-formal education:
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1. Integrate creativity into guiding or interpreting specifications.
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2. Launch special programmes to involve local people in the guiding framework beyond the core and buffer zone of PTR and PKTR, as well as other ecologically fragile areas.
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3. When establishing non-formal education activities at destinations, seek input from experts, scientists, local community leaders and officials.
The pedagogy of educational awareness programmes should comprehensively cover ecosystem values beyond destination areas. Establish a two-way communication framework for non-formal education in all ecotourism programmes to enhance understanding, and provide relevant training to educators. Emphasise the principle of delegating authority, accountability and resources to the most appropriate level, with a preference for local responsibility and control over awareness-building activities.
Operationally the government departments such as Forest and Wildlife, Water Resource, etc., can tap into grassroots knowledge, especially from indigenous communities, for effective information dissemination. They should encourage the sharing of traditional and socially acquired knowledge rooted in local customs, integrating these initiatives with electronic media when suitable. Additionally, government and non-governmental organisations should engage the youth in such initiatives, preferably through programmes facilitated by state-affiliated Youth Welfare Departments.
Responsibilities at national/ state level for strengthening non-formal education Indian context
In reaffirming the rights of indigenous peoples, who constitute the primary inhabitants of the majority of PA-based ecotourism sites in India, the national or provincial government has the opportunity to enhance existing ecotourism programmes or establish an institutional mechanism to tap into their expertise for a more community-oriented ecotourism approach. Leveraging their indigenous knowledge can serve as the foundation for all ecotourism education and interpretation initiatives, promoting local endemism.
To formalise, standardise and infuse scientific rigour into this endeavour, the Forest and Wildlife Department, in collaboration with governmental or non-governmental agencies, can establish pre-service and in-service training programmes focused on education, awareness and interpretation. These programmes would be designed for all community members willing and capable of conducting such initiatives, aligning with the conservation and ecotourism development mandate.
Aligned with Post Aishe and SDGs advocating for the conservation and effective management of PAs, the government has the opportunity to introduce environmentally responsible leisure and tourism activities. Achieving this vision involves active participation from women, minorities, tribals and other marginalized segments of society, ensuring that non-formal education programmes at ecotourism destinations align with sustainability considerations.
The scientific knowledge essential for education, awareness and interpretation can be transferred through community members and hospitality training, as suggested by Sibthorp et al. (Reference Sibthorp, Wilson, Povilaitis and Browne2020). According to Kristiana et al. (Reference Kristiana, Pramono and Brian2021), training can effectively address any shortcomings in communities interested in guiding or interpretations. The government’s Forest and Wildlife Department should guarantee that education, awareness and interpretation programmes are conducted in collaboration with communities. Legislative and regulatory measures should be implemented if necessary, ensuring adherence to these programmes both in principle and practice.
National-level organisations in India, such as the Centre for Environment Education, can be assigned the responsibility of creating interpretation and education materials tailored to specific destinations in collaboration with Forest and Wildlife department officials or relevant authorities. The participatory framework can be structured through self-help groups (SHGs), ecodevelopment committees (EDCs), vana samrakshan samitis, non-governmental organisations (NGOs), community group members, native cultural groups, traditional leaders, local resource persons and tenants. This collaborative effort aims to organise comprehensive education, awareness and interpretation programmes. To enhance professionalism in the interpretation process, certification programmes with a focus on local communities can be developed. This aligns with the observation of Wardle et al. (Reference Wardle, Buckley, Shakeela and Guy Castley2018), emphasising both direct and indirect approaches to conservation, including visitor education and community-based actions in ecotourism destinations.
Implications and conclusion
The practical implications of this study offer actionable insights for policymakers, conservation practitioners and community stakeholders involved in ecotourism resource management. Firstly, identifying critical elements within non-formal education that can trigger pro-environmental behaviour provides a practical guide for designing and implementing effective awareness programmes at PAs. These programmes can be tailored to support local livelihoods, promote conservation efforts and instil a sense of environmental responsibility among community members.
Secondly, the study’s focus on pinpointing deficiencies in current non-formal education interventions serves as a roadmap for corrective measures. Policymakers and practitioners associated with these PAs can utilise the proposed strategies to strengthen the value and structure of non-formal education initiatives. By integrating community involvement, these initiatives can contribute to sustainable local development related to environmental sustainability, poverty eradication and broader conservation objectives.
This study significantly contributes to the theoretical understanding of pro-environmental behavioural theories, particularly the norm activation model (NAM) and the VBN theory of environmentalism. By highlighting the role of awareness as the foundation for learning and subsequent behaviour modification, the study reinforces the importance of cognitive and value-based factors in shaping individuals’ attitudes toward environmental conservation. The findings provide empirical support for these theoretical frameworks, offering insights into how awareness initiatives can effectively stimulate pro-environmental behaviour among PA stakeholders. Researchers and scholars in environmental psychology and education can leverage these theoretical insights to refine further and advance our understanding of the psychological mechanisms driving sustainable behaviour. Together, these insights bridge the gap between theory and application, offering a holistic framework for promoting local sustainability.
More specifically, the empowerment of local communities can be attained by recognising their role in non-formal education initiatives, stakeholders can prioritise capacity-building efforts and participatory decision-making processes, and communities can be empowered to take ownership of conservation and sustainable development initiatives within their respective areas.
Promoting cultural and ecological diversity can be attained by tailoring educational strategies to local contexts. Stakeholders can leverage this insight to design educational programmes that celebrate and preserve indigenous knowledge, cultural traditions and biodiversity, thereby enriching the visitor experience and fostering a deeper appreciation for the interconnectedness of cultural and ecological heritage.
Building on the study’s recommendations for destination-specific strategies and collaborative approaches, stakeholders can prioritize long-term sustainability planning in ecotourism management. By integrating non-formal education initiatives into broader conservation and development frameworks, stakeholders can ensure the resilience and longevity of ecotourism practices, safeguarding natural resources and cultural heritage for future generations.
In conclusion, this study delves into community-based non-formal education practices in Periyar and Parambikulam Tiger Reserves, revealing their pivotal role in fostering pro-environmental behaviour. A cross-case analysis shows that both reserves align their non-formal education efforts with conservation priorities and local development aspirations. The findings pinpoint actionable strategies to bridge existing gaps and enhance the value of ecotourism resource management. By emphasising the theoretical underpinnings of awareness in shaping sustainable behaviour and offering practical insights for PA stakeholders, this study contributes to a comprehensive understanding of the intricate interplay between education, conservation and community engagement in ecotourism destinations.
Acknowledgements
We acknowledge the time and effort of destination stakeholders, particularly community members of the two study areas.
Financial support
No financial support has been sought from any source for the purpose of study.
Competing interests
There are no competing interests.
Ethical standard
Nothing to note.
Author Biographies
Dr. A. Vinodan is an Associate Professor and Head of the Department of Commerce, School of Commerce and Business Management, Central University of Tamil Nadu. He was the founder Nodal Officer and Chairperson of the MBA (Tourism) programme of the Indian Institute of Tourism and Travel Management (Ministry of Tourism, Govt. of India) South Campus, Nellore. He holds a Ph.D. in Management from Cochin University of Science and Technology, Kerala. He has 17 years of teaching and research experience in Commerce, Management, and Tourism, particularly research in sustainability and service business. He is a certified trainer at WFTGA UK. He has undertaken various research and consultancy services for the Ministry of Tourism (GOI) and State Governments and published articles in referred international journals and policy papers/ case studies, including UNEP and MOEF of the Government of India.
Dr. S. Meera is an Assistant Professor and Chairperson of the MBA (Tourism) program at the Indian Institute of Tourism and Travel Management (Ministry of Tourism, Govt. of India) South Campus, Nellore. She was the former Nodal Officer of the Indian Institute of Tourism and Travel Management South Campus, Nellore. She is a behavioral economist by research; she started her research at IIT Madras and earned a Ph.D. in Economics from Avinashilingam University, Coimbatore, Tamilnadu, India. She has 17 years of teaching and research experience in Economics, Management, and Tourism, particularly research in Sustainable Tourism, Sustainable Heritage management, and consumer behavior in tourism. Actively engaged in research and consultancy. She has published articles in reputed international journals and a few policy papers/ case studies.
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