Contents

pp v-vi

List of figures

pp vii-viii

List of tables

pp ix-ix

List of contributors

pp x-xx

Foreword

pp xxi-xxii

Introduction: Corporate responsibility and global business

pp 1-10

Part I - Embedding corporate responsibility

pp 11-12

1 - A corporate social responsibility–corporate financial performance behavioural model for employees

pp 13-48

2 - The integrative benefits of social alliances: balancing, building and bridging

pp 49-77

3 - Integrating corporate citizenship: leading from the middle

pp 78-106

4 - CSR in search of a management model: a case of marginalization of a CSR initiative

pp 107-132

Part II - Marketing and corporate responsibility

pp 133-134

5 - Global segments of socially conscious consumers: do they exist?

pp 135-160

6 - Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA

pp 161-190

7 - The relationship between corporate responsibility and brand loyalty in retailing: the mediating role of trust

pp 191-214

Part III - Corporate responsibility and developing countries

pp 215-216

8 - Stretching corporate social responsibility upstream: improving sustainability in global supply chains

pp 217-240

9 - Breaking new ground: the emerging frontier of CSR in the extractive sector

pp 241-267

10 - Overcoming rural distribution challenges at the bottom of the pyramid

pp 268-302

Index

pp 303-309