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    • Publisher:
      Cambridge University Press
      Publication date:
      13 April 2010
      12 June 2008
      ISBN:
      9780511495212
      9780521889650
      9780521187923
      DOI:
      https://doi.org/10.1017/CBO9780511495212
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.87kg, 472 Pages
      Dimensions:
      (229 x 152 mm)
      Weight & Pages:
      0.63kg, 472 Pages
      • Series:
      Cambridge Intellectual Property and Information Law (10)
      Subjects:
      Economics, Intellectual Property, Economic Thought, Philosophy and Methodology, Law, International Trade Law
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    Series:
    Cambridge Intellectual Property and Information Law (10)
    Subjects:
    Economics, Intellectual Property, Economic Thought, Philosophy and Methodology, Law, International Trade Law
    Information

    Book description

    Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

    Reviews

    Review of the hardback:The past two decades have witnessed an explosion of research into the very ontological foundations of trade mark law. Few books however have tried to venture systematically into the heart of the legal beast to construct a truly comprehensive view of what the nature and function of trade marks are and the scope of their legal protection as Trade Marks and Brands: an Interdisciplinary Critique does. The book draws on a number of aspects of trade mark law, namely legal and business history, marketing, linguistics, philosophy, sociology and geography, giving different flavours to the law. The originality of the book lies not only in the fact that it brings these different aspects together, but also in allowing each commentator to address and critique their counterpart's analysis. The book is primarily aimed at lawyers, non-lawyers and policy-makers and assumes that the reader is already up to speed on the subject.' Book Reviews

    Review of the hardback:'The editor's claim in the preface of the uniqueness of this work, on the basis of the broad, inter-related range of contributions, is largely justified. Throughout this volume, contributors bear in mind that legislation is inevitably behind constantly-evolving developments and draw readers into considering the challenges ahead. This work will no doubt be useful to scholars and students as well as to non-specialists wishing to broaden their knowledge on the subject.'World Intellectual Property Organisation Magazine

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