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  • Cited by 80
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    • Publisher:
      Cambridge University Press
      Publication date:
      06 September 2009
      04 September 1997
      ISBN:
      9780511520785
      9780521481465
      9780521484930
      DOI:
      https://doi.org/10.1017/CBO9780511520785
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.651kg, 348 Pages
      Dimensions:
      (228 x 152 mm)
      Weight & Pages:
      0.651kg, 348 Pages
      • Subjects:
      Social Theory, Sociology: General Interest, Film, Media, Mass Communication, Media, Mass Communication, Sociology
      Series:
      Cambridge Cultural Social Studies
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    Subjects:
    Social Theory, Sociology: General Interest, Film, Media, Mass Communication, Media, Mass Communication, Sociology
    Series:
    Cambridge Cultural Social Studies
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    Book description

    Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

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