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  3. Economics and Corporate Strategy
  • Cited by 14
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    • Publisher:
      Cambridge University Press
      Publication date:
      29 October 2009
      30 April 1980
      ISBN:
      9780511572241
      9780521296106
      DOI:
      https://doi.org/10.1017/CBO9780511572241
      Dimensions:
      Weight & Pages:
      Dimensions:
      (210 x 138 mm)
      Weight & Pages:
      0.31kg, 236 Pages
      • Subjects:
      Economics, Industrial Economics, Organisation Studies, Management
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    Subjects:
    Economics, Industrial Economics, Organisation Studies, Management
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    Book description

    This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.

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