Acknowledgements

There are many people who have contributed in different ways to this book being written and to whom I am greatly indebted. First, I would like to extend a big thanks to Kathrine Löfberg, owner and Chairman of the Löfbergs Board of Directors, and to Anders Löfberg, owner and former CEO and Chairman of the Löfbergs Board of Directors, for giving me the opportunity to generate empirical material about the exciting and dynamic Löfbergs world of practising they are entwined with.

Many thanks go also to Thomas Andersson, Lars Appelqvist, Charlotte Blomquist, Eva Eriksson, Helena Eriksson, Johan Eriksson, Björn Forsberg, Per Grahn, Marlene Högefjord, Åsa Lindqvist, Martin Löfberg, Anna Nordström, Björn Norén, Kent Pettersson, Göran Sonesson and Charlotta Stenson. In spite of time pressure and involvement in challenging work they have all welcomed me and contributed most valuable insights into moral practising.

Further, I am thankful to Pontus Boman, Cathrine Dehli, Tord Karlsson, Eva Kristensson, Filippa Löfgren Orebjörk, Gun Nyström, Moa Näsström and Elisabeth Ringdahl Wik, who as customers and consumers have provided very useful information about Löfbergs coffee.

I owe a special thank you to Professors Leif Melin and Mattias Nordqvist, from whom I received an invitation to become part of CeFEO, Centre for Family Enterprise and Ownership, at Jönköping International Business School. At CeFEO research seminars, my research has been presented and discussed. Many thanks to all my CeFEO colleagues for your support and valuable comments!

Finally, I would like to extend my sincere gratitude to Valerie Appleby, Editor, Cambridge University Press, for inspiring me in the preparation of my manuscript. I also greatly appreciate the three anonymous reviewers’ encouraging comments on my book chapters.