Acknowledgments

We first must thank Ipsos and its CEO Ben Page for supporting this book; it would have not been possible without them. You can’t talk of Ipsos without mentioning Didier Truchot – the indefatigable visionary and founder of the company. He has truly built a machine that captures the pulse of the world. Our project has included twenty-five years of discovering what it means to be a pollster, a decade of delving into people’s psychology, fourteen years of graduate-level students serving as guinea pigs, and much multidisciplinary collaboration. We also thank our professional mentors – all giants in the field in their own right: Tom Smith, Orjan Olsen, Darrell Bricker, Robert Worcester, Clara Hill, Mary Ann Hoffman, and John Vidmar – from them we drew immensely. There is a whole slew of people who helped with early versions and pieces of this project. They are too numerous to note individually, so a big collective thank you. A personal shout-out to Catherine Morris, a gifted data journalist and Ipsos alum, who edited the manuscript and made it much better. And, finally, a warm remembrance of James Davis, whose first-year logic of causal order course is the origin story of this book.