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Published online by Cambridge University Press:  27 October 2022

Daniel C. Matisoff  and
Douglas S. Noonan
Daniel C. Matisoff
Affiliation:
Georgia Institute of Technology
Douglas S. Noonan
Affiliation:
Indiana University–Purdue University, Indianapolis

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Chapter
Information
Ecolabels, Innovation, and Green Market Transformation
Learning to LEED
 , pp. vii - xi
Publisher: Cambridge University Press
Print publication year: 2022

Contents

  1. List of Figures

  2. List of Tables

  3. Preface: Toward Understanding Ecolabels, Innovation, and Market Transformation

    1. Our Aims in This Book

    2. Our Blueprint for the Book

    3. Acknowledgments

    4. Reference

  4. 1Advancing a Perspective of Green Market Transformation

    1. Advancing a Perspective of Market Transformation through Ecolabels

    2. Understanding the World of Ecolabels

    3. The Green Building Movement and Ecolabels

    4. Examples of Prominent Ecolabeled Buildings

      1. Johnson Controls

      2. Genzyme

      3. The Kendeda Building for Innovative Sustainable Design

      4. Soldier Field

    5. Diffusing Technologies through Competition

    6. How Market Transformation Works

    7. Supply-Side Drivers of Market Transformation

    8. Demand-Side Drivers of Market Transformation

    9. Conclusion

    10. References

  5. 2The Architecture of Green Building Policies and Practice

    1. Defining Green Building and Related Policies

    2. Why a Builder Goes Green

      1. Improved Building Performance

      2. Marketing Value

    3. Market Failures

      1. Information Problems

      2. Externalities

      3. Imperfect Competition

    4. Policy Approaches to Green Buildings

      1. Federal Green Building Policies

      2. State and Local Green Building Policies

      3. International Green Building Efforts

    5. Diffusion of Green Building Practices

    6. Conclusion

    7. References

  6. 3Choose Your Own Adventure! The Landscape of Ecolabel Design

    1. Introduction

    2. A Landscape of Ecolabels

      1. Multidimensionality of Sustainability

      2. Certifying Sustainability As a Design Problem

    3. A Framework for Thinking about Ecolabels

      1. The Dual Core Elements of Effective Ecolabels

      2. Content of Ecolabels

      3. Governance of Ecolabels

      4. Context of Ecolabels

      5. Ecolabel Challenges

    4. References

  7. 4The Labeling Building Challenge: The World of Ecolabels for the Built Environment

    1. Mapping the Landscape of Green Building Labels

    2. Introducing Some Prominent Building Ecolabels

      1. LEED

      2. BREEAM

      3. WELL

      4. Green Star Australia

      5. Green Mark Singapore

      6. Green Globes

      7. DGNB

      8. BEAM

      9. Three Star China

      10. HQE

      11. Green Star South Africa

      12. CASBEE

      13. EDGE

      14. Living Building Challenge

    3. An Overview of Prominent Ecolabels

    4. Looking Ahead: Designs to Promote Market Transformation

    5. References

  8. 5The Public and Private Benefits of Green Building: Many Shades of Green

    1. Introduction

      1. Measuring Publicness and Marketing for Green Buildings

      2. From the Builders’ Perspectives

    2. Importance of the Marketing Signal

      1. An Ecolabel for Building Performance or Marketing an Upgrade?

      2. How Much Is Marketing for the “Upgrading” Signal versus Building Performance?

    3. Publicness of the LEED Credits Earned

    4. Bringing It Together: Publicness and Marketing Signal

      1. A Typology of Certified Green Buildings

      2. Discussion of Certification Patterns

    5. Conclusion

    6. References

  9. 6Tossing a Pebble in a Pond: The Anatomy of a Demonstration Project

    1. Introduction

    2. The KBISD Project at Georgia Tech: Inside a Demonstration Project

    3. The Role of a Demonstration Project for the Building and Construction Industry

      1. Place

      2. Energy Systems

      3. Water Systems

      4. Materials and Net-Positive Waste

      5. Health and Happiness, Beauty, and Equity

    4. Understanding Industry Knowledge of Advanced Building Technologies

      1. Survey Findings

      2. Discussion

    5. Conclusion

    6. References

  10. 7Demonstrating Innovation in Green Buildings: Catalyzing Market Transformation

    1. Introduction

    2. Developing a Theory of Market Transformation

    3. How Demonstration Projects Work

      1. Demand-Side Factors

      2. Supply-Side Factors

    4. Evidence of Market Transformation

    5. Evaluating the Impact of LEED Pilots

    6. Conclusion

    7. References

  11. 8Keep Raising the Bar: Green-lighting a Race to the Top!

    1. Introduction

    2. Racing to the Bottom or Racing to the Top?

    3. Can Ecolabels Produce a Race to the Top?

    4. Conditions for a Race to the Top

      1. Participants Need to be Getting Greener

      2. The Criteria for Certification Need to be Increasingly Rigorous over Time

      3. Participation in the Ecolabel Needs to be Increasingly Substantive

    5. Conclusion

    6. References

  12. 9It’s Not Easy Being Green: Environmental and Equity Impacts of Green Building

    1. Introduction

    2. A Schematic of Possible Dark Sides

    3. Environmental Impacts

      1. Expected Impacts

      2. Observed Impacts

    4. Social Impacts

      1. Observed Impacts

    5. Economic and Policy Impacts

      1. Observed Impacts

    6. Caution: Construction Zone

    7. References

  13. 10A Blueprint for Green Market Transformation

    1. Summarizing a Theory of Market Transformation

    2. The Conditions: Factors that Predict Market Transformation

    3. The Catalysts: Key Causal Mechanisms in Transforming Markets

      1. Impacts on Market Strength

      2. Impacts on Information

      3. Dynamic Mechanisms

    4. Limitations to Transformative Powers

      1. Limited Extent of Transformation

      2. Limited Generalizability

      3. Areas for More Research

    5. Conclusion

    6. References

  14. 11Conclusions: What Are We Building To?

    1. How Green Can We Go? Marshalling a Volunteer Army

    2. What the Green Building Context Can Tell Us

      1. What Has Been Accomplished by the Green Building Movement?

      2. Not Unlimited Gains

      3. Guiding and Accelerating Market Transformation

    3. Transforming through Voluntary Mechanisms

    4. Guiding and Accelerating Market Transformation

    5. Building Better Foundations

      1. Research and Development

      2. Pilot and Demonstration Projects

      3. Government Purchasing

      4. Market-based Instruments

    6. What Is Next for Voluntary Environmental Mechanisms?

    7. References

  15. Index

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  • Contents
  • Daniel C. Matisoff, Georgia Institute of Technology, Douglas S. Noonan, Indiana University–Purdue University, Indianapolis
  • Book: Ecolabels, Innovation, and Green Market Transformation
  • Online publication: 27 October 2022
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  • Contents
  • Daniel C. Matisoff, Georgia Institute of Technology, Douglas S. Noonan, Indiana University–Purdue University, Indianapolis
  • Book: Ecolabels, Innovation, and Green Market Transformation
  • Online publication: 27 October 2022
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Contents
  • Daniel C. Matisoff, Georgia Institute of Technology, Douglas S. Noonan, Indiana University–Purdue University, Indianapolis
  • Book: Ecolabels, Innovation, and Green Market Transformation
  • Online publication: 27 October 2022
Available formats
×