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1 - Core Values

Why We Lead, Why We Follow

Published online by Cambridge University Press:  27 January 2022

Neil Malhotra  and
Ken Shotts
Neil Malhotra
Affiliation:
Stanford Graduate School of Business
Ken Shotts
Affiliation:
Stanford Graduate School of Business
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Summary

In the summer of 1997, Apple Computer was struggling and on the verge of bankruptcy. The stock was trading at $3.56 per share. The company’s last blockbuster product was the Macintosh personal computer in 1984, and since then the Microsoft operating system and IBM PC clones had established market dominance. In a desperate move, Apple decided to bring back cofounder Steve Jobs as CEO, twelve years after he was ousted from Apple in a power struggle with then-CEO John Sculley.

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Chapter
Information
Leading With Values
Strategies for Making Ethical Decisions in Business and Life
 , pp. 1 - 13
Publisher: Cambridge University Press
Print publication year: 2022

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