Most organizations fail to take full advantage of their employees' knowledge, initiative, and imagination. In this accessible and practical book, J.-C. Spender and Bruce Strong provide a guide for building entrepreneurial workforces through carefully designed conversations between management and employees. These 'strategic conversations' make employees partners in the strategy development process, engaging them to help shape the organization's future. The result is transformational: instead of strategy being a dry, periodic planning exercise for the few, it becomes a dynamic and continuous act of co-creation enriched by the many. Case studies illustrate how leading organizations have used strategic conversations to build sustained competitive advantage, create innovative business models, make better decisions under uncertainty, reduce the need for change management, and enhance employee engagement. The book will appeal to managers, entrepreneurs of all stripes, and teachers and students in schools of business and public administration.

‘Strategic Conversations redirects our focus to the pent-up, under-utilized asset right in our own back yards: our people and the powerful ideas they are capable of generating. For leaders, the book provides a practical blueprint for what it will take to effectively design, motivate, and harvest this kind of employee engagement. It shows that successful strategies aren't the product of a regimented, top down process, but of passionate conversations constructed by leaders who know how to listen.’

Sindri Anderson - Managing Partner, Enact Global Consulting

‘In health care, innovation that makes a difference is rarely the product of a single individual - it takes a team. Strategic Conversations shows how to engage a range of stakeholders, from employees to external partners, to create business-model-enhancing change.’

Naomi Fried - Chief Innovation Officer, Boston Children's Hospital

‘The financial markets are increasingly complex and challenging. There is no room for slack in the system. We have to tap into our greatest asset - the intelligence of our employees - in a meaningful and engaging manner to shape our future optimally and responsibly. Strategic Conversations provides managers [with] a guide for engaging employees directly to become active contributors.’

James Hardy - COO Global Markets, State Street

‘The authors' notion that the purpose of strategy is to address knowledge absences is insightful. Their prescription for dealing with fundamentally irresolvable uncertainty is a unique contribution to the strategy literature.’

Mary Lee Kennedy - New York Public Library, and former Chief Knowledge Officer, Microsoft

‘It takes a few entrepreneurs to start a business. Sustained success needs many entrepreneurs. Strategic Conversations shows how great companies create and sustain a culture of employee entrepreneurship.’

Tony Lent - Senior Managing Director, Wolfensohn

‘The 'secret sauce' of an innovative company is ability to sustain a culture that is agile, fearless and in sync. Strategic Conversations demonstrates how to create engagement across your entire organization.’

Michael Maddock - CEO, Maddock Douglas

‘It's rare to read a strategy book that says something new, insightful, and useful. Strategic Conversations by J.-C. Spender and Bruce Strong does. They argue strategy calls for judgment as well as analysis, so senior management does well to call on the practical judgment of their colleagues inside and outside the business. Their book is a practical handbook for doing this and will help you think differently and creatively about both developing and executing strategy.’

Andy Neely - Founding Director, Cambridge Service Alliance

‘In work and in life there is a higher return on invention. The authors understand this new value equation and extract many wonderful examples of how companies are accelerating their businesses by creatively engaging employees in re-imagining the future.’

Lori Senecal - CEO, KBS+

‘To innovate its business model, the World Bank is increasingly engaging its partners and clients in strategic conversations. This act of co-creation is imperative for keeping the Bank focused on achieving its goals and fulfilling its mission.’

Klaus Tilmes - Vice President, Financial and Private Sector Development, World Bank