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Generative specifications have been used to systematically codify
established styles in several design fields including architecture and
product design. We examine how designers explore new designs in the early
stages of product development as they manipulate and interpret shape
representations. A model of exploration is proposed with four types of
shape descriptions (contour, decomposition, structure, and design) and the
results of the exploration are presented. Generative rules are used to
provide consistent stylistic changes first within a given decomposition
and second through changing the structure. Style expresses both the
analytical order of explanation and the synthetic complexity of
exploration. The model of exploration is consistent with observations of
design practice. The application of generative design methods demonstrates
a logical pattern for early stage design exploration. The model provides
the basis for tools to assist designers in exploring families of designs
in a style and for following new interpretations that move the exploration
from one family to another.
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