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2 - Finland: a mobile culture
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- By Jukka-Pekka Puro, PhD Docent and Programme Manager Business Research and Development Centre, Institute for Executive Education, Turku School of Economics and Business Administration, Turku, Finland
- Edited by James E. Katz, Rutgers University, New Jersey, Mark Aakhus, Rutgers University, New Jersey
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- Book:
- Perpetual Contact
- Published online:
- 22 September 2009
- Print publication:
- 21 March 2002, pp 19-29
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- Chapter
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Summary
Introduction
Compared with any other nation, the number of mobile phones per head of population in Finland is the highest in the world. The population of Finland numbers nearly 5 million and, at the close of 1999, there were 3.2 million mobile phones in use in the country. At the end of 1999, there were 2.35 million households in Finland and 78% of them owned a mobile phone. Furthermore, the number of mobile phones in use is still increasing rapidly. The number of mobiles per household has nearly doubled since 1996. Between 1998 and 1999, the number of mobile phone owners rose by 60,000 every month, and the trend seems to be the same in 2000. It is hardly surprising that Finnish communication scholars, sociologists and psychologists have taken special interest in how the mobile phone affects everyday Finnish life.
The rate of mobile phone penetration in Finland points to a puzzle first articulated by Roos (1994): why do Finns, “silent in two languages,” have the highest density of mobiles in the world? This mystery has led academics in two directions. First, studies such as those by Nurmela (1997, 1998; Nurmela et al., 2000) examine the quantitative dimensions of the mobile phone culture. These studies demonstrate, for instance, the extent to which mobiles are used in Finnish households. Second, studies by Roos (1993, 1994), Kopomaa (2000) and Mäenpää (2000) examine the qualitative aspects of mobile phone culture.