The Safavids evolved from a Sufi order (1301) into a messianic movement (1447) before they finally established their imperium with world-conquering aspirations (1501). Isma'il, the first pīr (spiritual guide) of the Safavid order to assume the political role of shah, claimed to be the reincarnation of a host of prophets and kingly heroes from Iran's cultural past. “Prostrate thyself! Pander not to Satan! Adam has put on new clothes, God has come,” writes Isma'il in his poetry (Divan), composed as he, together with his adepts, the Qizilbash (Redheads), conquered Iran and Iraq (1501-13).