Artificial intelligence (AI) systems are permeating all domains of our lives. Aside from the many opportunities they raise, their deployment can also hamper individual and societal interests. To counter these risks, regulators across the globe are therefore adopting normative initiatives to govern the technology. While these mostly consist of the promulgation of ethics guidelines and non-binding recommendations, the European Union (EU) opted for binding rules instead. In Spring 2024, it adopted a landmark regulation titled the Artificial Intelligence Act. The Act entered into force on August 1, 2024, and most of its provisions become applicable after two years. Since it systematically and punctiliously regulates the use of AI across sectors rather than focusing on a specific application domain, the AI Act is heralded as the first legal instrument of its kind. Its trendsetter status in the global AI regulatory landscape, coupled with its extraterritorial scope, means the Act is likely to shape the course of AI's uptake in Europe and beyond.