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  • 14 - Artificial Intelligence and Media

  • from Part III - AI across Sectors
  • Edited by Nathalie A. Smuha, KU Leuven
  • Book:
    The Cambridge Handbook of the Law, Ethics and Policy of Artificial Intelligence
    Published online:
    06 February 2025
    Print publication:
    13 February 2025, pp 283-305
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  • Summary

    This chapter discusses how AI technologies permeate the media sector. It sketches opportunities and benefits of the use of AI in media content gathering and production, media content distribution, fact-checking, and content moderation. The chapter then zooms in on ethical and legal risks raised by AI-driven media applications: lack of data availability, poor data quality, and bias in training datasets, lack of transparency, risks for the right to freedom of expression, threats to media freedom and pluralism online, and threats to media independence. Finally, the chapter introduces the relevant elements of the EU legal framework which aim to mitigate these risks, such as the Digital Services Act, the European Media Freedom Act, and the AI Act.