How do ancient (or contemporary) portraits display power? Why is that man (or less often woman) a ruler, and how can viewers (or readers), alone or in a crowd, tell that he represents something more than himself? He stands for something, literally in the case of ancient bronze or marble portrait statuary, signifier of a powerful office, and its individual holder, a basileus (‘king’) or an emperor. His power over me and mine is expressed in physical or literary form by the creation and circulation of his image(s), by their intrinsic attributes, materials or context. Images become powerful not just by their creation, but through contemporary social and political rules (or norms) of representation and by their reception. Mass media rely on specific associations in my (or our) culture, state and/or religion to convey not only a ruler's individual appearance and character, but also his office and its ideals, symbols and authority over me and us.
