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• Evaluating options of the same type, though differing in the levels of value they create for achieving the objectives, defines Multi Criteria Decision Analysis modelling (MCDA). Scoring and weighting is illustrated with a women’s shampoo case study, while disvalue is illustrated with an analysis of the harms of misusing drugs.
Decision trees show sequences of decision and event outcome nodes, and can describe consequences with multiple objectives or criteria. Case studies describe a choice problem of a junior engineer, and a board-level decision about a possible new product. Structural relationships between the act-event-outcome ingredients are emphasised by relevance diagrams.
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