Chapter 2 explores the drivers behind corporate governing, spanning internal organizational dynamics, and broader societal pressures. Within firms, Millennial and Gen Z employees have emerged as a force for change, leveraging social media to advocate for prosocial commitments and ESG priorities. Investors, increasingly treating ESG factors as financially material, have further reshaped strategic expectations. These pressures have begun to challenge shareholder primacy and expand the perceived boundaries of corporate purpose. This chapter also considers the influence of corporate political spending and lobbying in shaping public positioning. In Section B, attention turns to the cultural and political shifts of the mid-to-late 2010s. Movements like Black Lives Matter, #MeToo, the Climate Movement, and March for Our Lives heightened demands for corporate engagement, as did high-profile federal policies under the first Trump administration. Faced with polarization, institutional dysfunction, and declining government responsiveness, many companies stepped into policy vacuums – assuming roles once thought to belong solely to public institutions.