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1 results

  • Institutional Bridging for SME High-Distance Internationalisation toChina: A Contextualised Explanation

  • Carole Couper
  • Journal:
    Management and Organization Review / Volume 15 / Issue 2 / June 2019
    Published online by Cambridge University Press:
    03 July 2019, pp. 307-340

  • This article offers a contextualised explanation of the process of institutionalbridging by Delta, a British SME, in order to internationalise to China acrosshigh institutional distance. The study uncovers three novel mechanisms of‘Cross-institutional Dissonance Mitigation’,‘Multi-level Strategic Embedding’, and‘Cross-institutional Consonance Retuning’ to explain howand why a failing SME with limited resources and networks was able to bridge theinstitutional distance and internationalise to the challenging Chinese market.This article contributes to the literature on SME internationalisation acrosshigh institutional distance by opening the ‘black box’ ofSME institutional bridging, hence demonstrating the benefits of contextualisedexplanations to extend research into internationalisation phenomena that spanmultiple institutional boundaries.