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  • 19 - Behaviour and the Individual in Sustainability Transitions

  • from Part II.C - Actors and Agency in Transitions
  • Edited by Julius Wesche, Norwegian University of Science and Technology (NTNU), Abe Hendriks, Utrecht University
  • Book:
    Introduction to Sustainability Transitions Research
    Published online:
    22 February 2026
    Print publication:
    12 March 2026, pp 349-365
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  • Summary

    This chapter examines the critical role of individual behaviour in sustainability transitions, a field traditionally focused on macro- and meso-level processes. While systemic changes in technology and policy are essential, individual actions and small-group dynamics significantly shape sustainable practices and social norms. The chapter explores the interplay between macro-level structural shifts and micro-level behaviour, moving beyond the structure-agency and macro-micro debates in social and behavioural sciences. Drawing on psychology and social practice theory, it highlights the need for interdisciplinary approaches to link individual actions with systemic transitions. Through an analysis of evolving individual roles in sustainability initiatives, particularly energy transitions, the chapter argues for a nuanced understanding of behaviour that includes both habitual actions and deliberate choices. Key research gaps include the need for multi-actor studies, the interrelationship between individual and collective behaviour, and the impact of sustainability transitions on social cohesion.