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2 results

  • Chapter 10 - Concluding Thoughts

  • from Part II - The Social Life of Images
  • Sarah Awad, Aalborg University
  • Book:
    Seeing Matters
    Print publication:
    19 March 2026, pp 212-234

  • Summary

    The final chapter ends the book with a discussion about when do images still matter despite their abundance and why images have an ambivalent relationship with reality. Can we distinguish between images that reflect reality, manipulate reality, or help us imagine an alternative reality? Can we talk of a ‘good’ image, a powerful one that lives on, and invites dialogue? Can we talk of a ‘just’ image? We want images that do us justice, whether it is for our personal memories or grieving, or for our collective identity and society.

Seeing Matters
  • A Psychology of the Image and Its Politics
  • Sarah Awad
  • Published online:
    05 March 2026
    Print publication:
    19 March 2026
  • In Seeing Matters, Sarah Awad offers a psychological exploration of how images shape our actions, perceptions, and identities. She examines how we use images to symbolically and materially influence the world, others, and ourselves, while also revealing how the images around us shape our thoughts, emotions, and memories. Awad investigates the social and political dynamics of visual culture, questioning who is seen, how they are portrayed, and why these representations matter. By using clear language and real-world examples, she makes complex theories accessible to readers, offering diverse methodological approaches for analyzing a wide range of image genres – such as graffiti, digital memes, photojournalism, and caricatures. This comprehensive analysis addresses the politics of visual representation, making the book an essential guide for researchers across disciplines, while providing valuable insights into how images impact society and our everyday lives.