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1 results for 9780857281135

The Politics of Time and Youth in Brand India
  • Bargaining with Capital
  • Jyotsna Kapur
  • Published by:
    Anthem Press
    Published online:
    05 March 2014
    Print publication:
    15 October 2013
  • This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.