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Praising ‘me’ or ‘we’? Different types of self-promotion and career success

Published online by Cambridge University Press:  05 April 2023

Chong Chen Open the ORCID record for Chong Chen [Opens in a new window] ,
Wen Wu ,
Dan Ni ,
Mingyu Zhang  and
Yihua Zhang
Chong Chen*
Affiliation:
School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
Wen Wu
Affiliation:
School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
Dan Ni
Affiliation:
School of Business, Sun Yat-sen University, Guangzhou 510275, China
Mingyu Zhang
Affiliation:
School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
Yihua Zhang
Affiliation:
Graduate School of Education and Psychology, Pepperdine University, Los Angeles, CA 90045, USA
*
Corresponding author: Yihua Zhang, E-mail: 18810887137@163.com
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Abstract

Self-promotion, widespread in the workplace, has received extensive attention from scholars. However, due to the narrow one-dimensional structure of traditional self-promotion and the limitations of theoretical thinking, its antecedents and consequences are still unclear. Therefore, we propose a new pair of self-promotion behaviors (sole self-promotion and joint self-promotion), and develop the measures based on a more grounded definition of self-promotion. In phase 1, we developed the scales of sole self-promotion and joint self-promotion (sample 1), and assessed their psychometric properties (i.e., content validity, factor structure, and reliability) by using two samples (samples 2 and 3). In phase 2, using three-wave data (sample 4) with two sources (employees and coworkers), we tested the overall model based on social comparison theory, examining the antecedents and consequences of sole and joint self-promotion, and exploring the different effects of these two behaviors on career success. Overall, our research offers new insight into self-promotion research and provides a useful tool to evaluate employee self-promotion. Implications for theory and practice, and suggestions for future research are discussed.

Keywords

Career successmeasurementself-promotionsocial comparison

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Type
Research Article
Information
Journal of Management & Organization , Volume 31 , Issue 4 , July 2025 , pp. 1708 - 1736
Copyright
© The Author(s), 2023. Published by Cambridge University Press in association with the Australian and New Zealand Academy of Management

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