Business Strategy
Business strategy’s reach is vast, and important too since wherever there is business activity there is strategizing. As a field, strategy has a long history from medieval and colonial times to today’s developed and developing economies. Contemporary analysis began with Chandler’s Strategy and Structure (1960), and subsequent theorizing includes Porter’s 5-forces, the resource-based view, and behavioural economics. This series will offer a place for interesting and illuminating research including industry and corporate studies, strategizing in service industries, the arts, the public sector, and the new forms of Internet-based commerce. To meet the needs of the field’s demanding methodologies, the series will also cover today’s expanding gamut of analytic techniques.
